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Internet Marketing and Better Backlinks - Different? Better?


Exact Match Data or Broad? Which is better?

Look at the keyword research data on this screen capture from the Google Adwords keyword tool and then tell me the answer to this question:

“Which is better to use for analyzing potential traffic when creating your primary target keyword – “exact match” or broad match???

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Open keyword research data FULL SIZE in a new window

Do you see how the broad match search volume for medicine sports is so high – yet the “exact match” is so low???

If you asked me – this keyword – medicine sports – would be a BAD primary target keyword.

If you get a top ranking for medicine sports you are NOT going to get the broad match traffic.

The exact match traffic is what that backwards keyword really gets!

I personally feel that I would rather look at the EXACT data representing the exact search as it is typed in by the searcher.

That’s how Google looks at it.

Broad match does not reflect the volume that a keywords will get with a top ranking  – only EXACT MATCH accurate indicates potential volume for a top ranking.

The “exact match” data more accurately reflects what the target is capable of in volume becase it does not include all the other possibilities that borat, er, I mean broad match includes.

If you only look at broad match data it is deceiving. Even if you get #1 for medicine sports it will NOT bring you very much traffic. In fact that 170 volume is pretty low.

You don’t get rich by getting number one for low volume keywords.
Take the above example and compare the Global Search Volume for

medicine sports

which has a broad match volume of 368,000 which seems very high.

If you change the Google Adwords setting to “exact match” however the gloabl monthly search volume drops to 170 – yikes!

And for me – 170 just isn’t enough to justify making it my primary target keyword.

The reason it dropped to 170 from 368,000 is that the PHRASE is backwards. (continued – read more of this article…)

Super Affiliate Marketing and Higher Commissions

Do you want to be a super affiliate?

An Article Underground member just sent me an email with a few questions about affiliate programs, high ticket items and Adsense. I thought I’d share the info with you guys as well!

“Can you make more money with higher ticket items/higher payouts? Which affiliate programs are best? Are banners really less effective than text links?”

My thoughts came flowing… this is not a guide or lesson – just some of my thoughts.

It depends on your niche(s) and web site themes, so there are no fixed answers for the best affiliate programs, however the idea is to stay away from LOW payouts and low percentage of sales – a 5 or 10% commission is generally just not worth promoting unless you are easily selling something for $1,000. or more.

How hard is it to get that payout??? Do you have to work hard for it?

In most cases – getting conversions requires work – so larger payouts are generally a safer bet and often require the same amount of work or less.

This all changes if you have HUGE TRAFFIC NUMBERS to work with. But then again – it also depends if the traffic is highky targeted or not.

Sure – you can make money promoting free smiley giveaways with a $1.75 payout per lead – but ONLY if you have HUGE traffic – because it is very unlikely you have a web page or site that is smiley targeted and gets huge traffic.

General – mainstream – untargeted traffic is not bad to have – but your conversion rates will be muc less and you will need to work pretty hard to find something that converts. Not everything will.

Unless you have insane volume and huge traffic numbers, it’s very hard to make money off pennies, dimes or even dollar payouts. That said – if you can get a lot of conversions very easily with an IRRESISTABLE OFFER for little effort or money spent – that’s different. But it’s a rarity.

In all honesty – it’s pretty much a crapshoot. You need to throw stuff out there to see what converts and what sells.

That is why I often have difficulty giving training with specifics. The variables always make things hard to pin down. There are so many variables.

What kind of traffic. What are they visiting for? Are there looking for information on a broad topic or a specific tight keyword phrase???

While it never hurts to have a large amount of untargeted traffic – it is almost always preferable to have some or even a LITTLE traffic that is VERY TARGETED – because you can find something that is more likely to convert. Match a product that is what that visitor needs and you will have higher conversions.

Which affiliate programs/networks??? (continued – read more of this article…)

Top Rankings? Traffic? Both?

Why do you do what you do? Do you want TOP RANKINGS???

Do you want TRAFFIC???

Ideally you want BOTH!

One is not good without the other!

In our quest to build successful web sites with lots of keyword packed content, we often get sidetracked and spend time on things that aren’t really doing much in the way of ROI.

Return on Investment

ROI is not just for ad spending like PPC – it’s also a “return on investment for time spent on a task” or if you like acronyms – let’s call it ROIFTSOAT.

The reason I bring this up is that I regularly see Article Underground members targeting keyword phrases that are either TOO EASY or TOO HARD.

The keywords that are too easy usually bring in very little traffic – even with a number one ranking.

The keywords that are very hard to rank for (on the first page of Google) also usually bring in little or no traffic unless you’re ranked near the top. These ULTRA competitive keywords can be almost impossible to get a top ranking for! Everybody wants to be on page one!

What I am trying to convey here is that it’s not where you RANK or what you are targeting that veryoften will bring in the most traffic and make you the most money.

In fact – if we’d slow down and snoop around our stats a bit we would most likely find that there are MANY keywords bringing us traffic that we have NOT targeted. (continued – read more of this article…)

Not All Backlinks R Created Equal

Not All Backlinks Are Created Equal – some are simply better!

Here is the link to a very detailed and info packed article I just wrote on the AU article blog that should finally put to rest any confusion about IP Addresses and how they affect backlinks.

>>> IP Addresses and Linking
– stop by to read it and leave your comments please!

OK, now let’s talk briefly about IP Addresses and Linking and my new article called “Not ALL Links are Created Equal – IP Addresses Matter – A Lot!”

Click Here for article >>> IP Addresses and Linking

I am in a very fortunate position as I have a direct connection with you guys and hear about the things you guys face out there in the trenches. Every once in a while I run across a member asking for help who can’t understand why their page or site has dropped off the top 10 or has disappeared completely.

9 times out of 10 when I analyze the site and start poking around I will find some obnoxious and over zealous linking patterns leading to the site. It could be some kind of spam link directory scheme, or automated article submissions with obvious spammy resource box linking, or it could be excessive linking from the same places without natural “real world variety”, or it might just be lack of variety in the text used in linking. (continued – read more of this article…)

3 Free Keyword Tools You Can Really Use To Get More Traffic!

I have some helpful information on 3 free tools that you can really use!

1. AUKDAT – for finding keyword density and more!
2. Typo Generator – you’ll be amazed at this one!
3. Keyword Manager – scrubs, combines, wraps, rearranges and more!

1. First and foremost is the incredible and free AUKDAT!

The Article Underground Keyword Density Analyzer Tool.

You’ll want to bookmark this free tool because AUKDAT is great to use to find out WHAT WORDS are on your individual web pages. That’s powerful info – right???

Think about it – why guess what keywords are best to link – use AUKDAT to find out which KEYWORD PHRASES appear most often and link these in text links in as many places as you can (ideally externally on other web sites – but of course – INTERNAL LINKS are good too!!!

Ahhhh…. keywords in link text… yes – that is a secret weapon we can use to get MORE FREE TRAFFIC!

This is far more powerful than it may appear on the surface, because not only does AUKDAT show you the “single keywords” that are on your analyzed URL – BUT – it will also show you the TWO WORD PHRASES and THREE WORD PHRASES that are on your web page and tell you how many times they appear!

In fact – you can also use AUKDAT to help you find keywords on your web page that do NOT appear often enough. Simply add the phrase a few more times on your page in sentences, resource boxes and links, and the keyword density goes up! This is another powerful secret weapon that will get you more rankings for your page! ADD MORE WORDS! It’s easy to do with AUKDAT! (continued – read more of this article…)

Words Equal Lots of Money in January (and the first quarter!)

2009 is here! It’s time to think positive!

Right now is a great time to make money as a web publisher with your online business!

Here is a thought…. Your words can equal a lot of money in the first quarter of the year!

Mike Liebner here wishing you a Happy New Year! I would like to send you sincere wishes for you to fulfill your hopes, dreams and goals in 2009!

Success can be yours if you want it!

I know it can be hard sometimes to focus on the positive and dream of success with all the panic, whining and news of gloom and doom out there – BUT HEY – there is still a world of tremendous opportunity out there!

People are still buying stuff! People are still consuming products and services!

In fact – here is something positive to think about…

Based on my 13 years of internet marketing experience – the first quarter of the year is ALWAYS the one that makes us web publishers the MOST MONEY!

It’s a monster! Huge amounts of traffic! January is always a busy month!

That’s right – many look forward to the FOURTH quarter as the “big one” – and YES it usually is pretty big in volume and sales for all businesses – BUT – from my personal experience as a ‘web publisher” as far as getting traffic and earning money from web sites, the month of JANUARY is always the BIGGEST of the year! February and March are often close behind! In fact the traffic and buying boom usually continues right up through April, which is often the SECOND BIGGEST month of the year! (continued – read more of this article…)

Free Keyword Research Discussion – Get Your MP3 Audio File

Free Keyword Research Discussion on MP3

Hi, it’s Mike Liebner here from “Words Equal Money” and I’ve got a great audio file for you to listen to that truly shows how words equal money! Link > Keyword Research Discussion MP3

Jim Morris of Nichebot and myself had a 51 minute discussion where we talk about keyword research and how keywords can help people find your web pages easier.

> Get the MP3 File HERE!

The free MP3 audio file is loaded with info that can help you get more traffic by using keyword research the right ways! Get more traffic by using the right keyword! Use Keyword Research in the right way! Stop wasting time! (continued – read more of this article…)