Mike Liebner's Blog
Mike Liebner Internet Marketing Blog Testimonials Contact The Missing Link Video My RSS Feed
News and information for online web publishing professionals!
Get a BIG BONUS!

Internet Marketing and Better Backlinks - Different? Better?


Exact Match Data or Broad? Which is better?

Look at the keyword research data on this screen capture from the Google Adwords keyword tool and then tell me the answer to this question:

“Which is better to use for analyzing potential traffic when creating your primary target keyword – “exact match” or broad match???

see FULL size version

Open keyword research data FULL SIZE in a new window

Do you see how the broad match search volume for medicine sports is so high – yet the “exact match” is so low???

If you asked me – this keyword – medicine sports – would be a BAD primary target keyword.

If you get a top ranking for medicine sports you are NOT going to get the broad match traffic.

The exact match traffic is what that backwards keyword really gets!

I personally feel that I would rather look at the EXACT data representing the exact search as it is typed in by the searcher.

That’s how Google looks at it.

Broad match does not reflect the volume that a keywords will get with a top ranking  – only EXACT MATCH accurate indicates potential volume for a top ranking.

The “exact match” data more accurately reflects what the target is capable of in volume becase it does not include all the other possibilities that borat, er, I mean broad match includes.

If you only look at broad match data it is deceiving. Even if you get #1 for medicine sports it will NOT bring you very much traffic. In fact that 170 volume is pretty low.

You don’t get rich by getting number one for low volume keywords.
Take the above example and compare the Global Search Volume for

medicine sports

which has a broad match volume of 368,000 which seems very high.

If you change the Google Adwords setting to “exact match” however the gloabl monthly search volume drops to 170 – yikes!

And for me – 170 just isn’t enough to justify making it my primary target keyword.

The reason it dropped to 170 from 368,000 is that the PHRASE is backwards. (continued – read more of this article…)

Site Speed Counts! Slow sites beware!

Is your web site fast enough?

Uh oh… this one kind of slipped in under the radar but get a load of this – GOOGLE announced on April 9th that they are now using site speed to help determine web search rankings!

Yes – Google is obsessed with speed and now it’s more important than ever that you are aware of how fast your pages load.

I’ll put the links to the source material below – but let’s take a look at what Google is telling us:

“Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also reduces operating costs. For these reasons, we’re now taking site speed into account in our search rankings.”

That’s true. There is nothing worse than a web page that sucks away time as we wait for it to load. (continued – read more of this article…)