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What exactly is changing with Google Ads?

Why did Google change the way ads are shown?

I just thought I’d share a few observations about the changes Google recently made on how they are showing ads on their search results pages.

First off, it’s not uncommon for Google to make sudden changes. A few weeks ago Google search results on desktop no longer show text ads on the right side of search results.

While that alone may not be so bad, what is bugging a lot of people is that Google now shows as many as 4 text ads above the standard organic search results. They also may show ads at the bottom of the page.

It will absolutely affect advertisers who are bidding on keywords and live and die by the traffic they buy – but will it affect those of us who get the majority of our traffic from free organic search?

My gut feeling is it might not be a big deal or even better for getting organic free traffic.

It’s hard to say because there is a degree of “ad blindness” among many searchers who automatically skip past the ads (count me as one of those).

A lot of people though will click the first thing they see that gives them what they want – so now there are more chances they will click an ad instead of an organic search result.

Google will still be showing their “knowledge panels” on the right on some search queries, but in general the total number of ads they show will be dropping from 11 to a max possible of 7.

Should this change in the way they display ads be of great concern?

Too early to tell, but in general for most of us search engine traffic marketers I would say no – not so much. We get the majority of our free traffic from search queries that are longer and less competitive, so there is a good chance many of the pages we rank high on will not be changed much if at all.

Still there could be some noticeable changes on bigger traffic keywords where there is heavy competition for both ads and top rankings.

More information at this article.

Hope that helps clear up things a little!
(continued – read more of this article…)

Avoid Poison Keywords and Sleazy Niches

Google watches some keywords more than they do others.

Their approach to wiping out low quality websites is based on what they have learned from collecting data and tweaking algorhithms for many years and seeing where the “webspammers” are most actively trying to trick them.

The main thing I have learned in my 15 + years of being a web publisher and building all kinds of websites for profit is that it’s generally better to focus on what I call “mid tier keywords” that are not as HYPER COMPETITIVE and as such commonly abused by SPAMMERS!

You know the poison niches… the keywords that can get you in trouble faster… the ones clogging your spam email box.

It’s much easier to get on top faster by avoiding those legacy big money keywords and instead profit by focusing on variations of those posion keywords or selecting keywords in different niches that are not so hot in the spamming community.

You must be aware that Google watches some keywords more than they watch others.

They watch the ones that spammers typically promote. You know the ones… they’re in your email box every day as spam messages. Try to stay away from promoting that stuff! They seek out spammers aggresively and it’s harder to rank for those keywords. So why bother?

There are so many good niches to build sites for with tons of great keywords that are profitiable and are NOT hammered by spammers.

And the mid tier keywords are much easier to rank for.

You do NOT NEED to do the BLACK HAT things that the webpsammers are doing to get lots of free traffic when you target mid tier keywords.

The Blogging Underground 12 Step Success Strategy focuses very heavily on picking the best keywords. It’s the real secret to our success!

Now – I am not saying you can’t be successful marketing more mainstream products or products that have even crossed over into ultra spammy territory – but you need to be aware that when you start to fight your battle in a zone filled with spammers you’re more likley to get caught up and tagged an an evil affiliate marketer.

Now – be careful you don’t fall into believing the common misconception that Google hates ALL AFFILIATES. They don’t.

But they sure do seem to hate affiliates that do sleazy things to make a buck.

They are perfectly fine with good marketers who are not building fake news blogs or using deceptive techniques to trick people and get sales.

Marketing legit good products as affiliates is not the same as hustling some online scams or bogus products that don’t deliver what is offered.

Hey – we’re not the same people Google were really mad at a year or so ago when the CPA offers got out of control and everyone was spamming them. You know – the fake news blogs that caused Google to get in trouble with the FTC over the false advertising and bogus practices promoting ridiculous cures and sleazy offers for Acai Berry Juice and all that other evil CPA stuff like offers that were impossible to cancel etc.

People were doing all kinds of sleazy stuff like using Oprah and Dr. Oz without their permission. It was way out ofcontrol and the U.S> goevernment stepped in and started getting involved. (continued – read more of this article…)

Google Insights for Search

Google Insights for Search is a great keyword research tool that deserves some attention if you are looking to spot trends and jump on them!

> Link to Google Insights for Search

There are a million ways to use Google Insights for Search – it has such great info, but let’s try to use it to help us build a campaign – whether PPC or Natural Organic SEO

Let’s say you want to promote a new product or CPA offer – simply go to Google Insights for Search and type in keywords relating to the product and note 2 columns in particular – Rising Searches and Top Searches (under search terms).

Change the settings to 90 days on Google Insights for Search so you can see the CURRENT trends (it’s set to a few years by default). This will show you keywords that are on the rise. Click those and you’ll be taken to more data. Keep track of the keywords and you’ll have an excellent list of “off the beaten path” keywords that are GROWING as opposed to drooping. (continued – read more of this article…)

Keyword Minute – Free PDF from Keyword Elite creator Brad Callen

The free Keyword Minute PDF is worth snagging!

Hi guys! I’m going to have to make this a quick one as I need to run out the door to get my teeth cleaned… argh…

BUT I wanted to make sure you got this cool free PDF called the Keyword Minute (strange name, eh?)

> GET IT HERE

It’s from the creator of Keyword Elite, Brad Callen, who was nice enough to hook me up with the newest version of his monumental keyword research program Keyword Elite 2.0 and it’s a hot one! (continued – read more of this article…)

The Right Keywords in Your Links!

Are you using the RIGHT keywords in your links???

There isn’t a better time than now to review the techniques that will make your TEXT LINKS bring you the maximum number of visitors.

One of the secrets to getting tons of top rankings and loads of free search engine traffic is to use the “right keywords” in your link text!

What are the right keywords???

If you need help deciding which keywords to use in your text links – you should definitely check out the all free AUKDAT keyword tool! aka the Article Underground Keyword Density Analyzer Tool! AUKDAT!

>>> Read more on Keyword Rsearch (continued – read more of this article…)

Cool Keyword Research and Domain Name Tools

I ran into a couple of really cool tools that would be of interest to those who do keyword research, advertise with Adwords or Pay Per Click – PPC, or are looking to pick up some domain names with great words in them.

 

Check out Name Tumbler

http://www.nametumbler.com/

Another cool one is Keyword Statement Generator

http://www.covertsem.com/tools/keyword-research-engine/

Both are worth paying a visit and adding to your bookmarks!

They can be used to generate lists of words to stuff into domain name search tools – or – to create keyword phrases for adwords or page building!

Free Keyword Research Discussion – Get Your MP3 Audio File

Free Keyword Research Discussion on MP3

Hi, it’s Mike Liebner here from “Words Equal Money” and I’ve got a great audio file for you to listen to that truly shows how words equal money! Link > Keyword Research Discussion MP3

Jim Morris of Nichebot and myself had a 51 minute discussion where we talk about keyword research and how keywords can help people find your web pages easier.

> Get the MP3 File HERE!

The free MP3 audio file is loaded with info that can help you get more traffic by using keyword research the right ways! Get more traffic by using the right keyword! Use Keyword Research in the right way! Stop wasting time! (continued – read more of this article…)

Nichebot audio file plus Special Deal (double credits)

Do you have a couple of spare hours to listen to the new audio file on duplicate content?
Jim Morris and I did webinar on May 7th for Nichebot subscribers and Jim was nice enough to allow me to share the MP3 file with Article Underground members and Words Eqaul Money newsletter subscribers. I’m also announcing it here on my blog!

>>> MP3 Audio Download

(continued – read more of this article…)