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Exact Match Data or Broad? Which is better?

Look at the keyword research data on this screen capture from the Google Adwords keyword tool and then tell me the answer to this question:

“Which is better to use for analyzing potential traffic when creating your primary target keyword – “exact match” or broad match???

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Open keyword research data FULL SIZE in a new window

Do you see how the broad match search volume for medicine sports is so high – yet the “exact match” is so low???

If you asked me – this keyword – medicine sports – would be a BAD primary target keyword.

If you get a top ranking for medicine sports you are NOT going to get the broad match traffic.

The exact match traffic is what that backwards keyword really gets!

I personally feel that I would rather look at the EXACT data representing the exact search as it is typed in by the searcher.

That’s how Google looks at it.

Broad match does not reflect the volume that a keywords will get with a top ranking  – only EXACT MATCH accurate indicates potential volume for a top ranking.

The “exact match” data more accurately reflects what the target is capable of in volume becase it does not include all the other possibilities that borat, er, I mean broad match includes.

If you only look at broad match data it is deceiving. Even if you get #1 for medicine sports it will NOT bring you very much traffic. In fact that 170 volume is pretty low.

You don’t get rich by getting number one for low volume keywords.
Take the above example and compare the Global Search Volume for

medicine sports

which has a broad match volume of 368,000 which seems very high.

If you change the Google Adwords setting to “exact match” however the gloabl monthly search volume drops to 170 – yikes!

And for me – 170 just isn’t enough to justify making it my primary target keyword.

The reason it dropped to 170 from 368,000 is that the PHRASE is backwards. (continued – read more of this article…)

Words Equal Money Keyword Research Webinar

Are you fascinated by Keyword Research as much as I am?

It’s a lot of fun but more importantly keyword research can help you make more money online with your web site! If you want to improve your success please try out my Free Keyword Research Tool – AUKDAT – it will evaluate your web page and give you the keyword density for single keywords – two word phrases and even three word phrases! AUKDAT is the one keyword research tool you must have bookmarked! Watch the AUKDAT Keyword Research Tips Video – it’s loaded with great ideas!

I wanted to personally invite you to join me today, May 20, 2010 at 5 PM EDT for a special live “Words Equal Money” event, as I present a webinar on Keyword Research.

> Register Here (webinar replay video)

In just a few hours I’ll be spending 90 minutes with keyword research expert Jon Shugart of Keyword Rockstar fame whom I will be interviewing live with you there to help me ask the really good questions.

The first 60 minutes I will be interviewing Jon and having a conversation about keyword research, and the next 30 minutes we will be taking YOUR questions live!

If there is anything you would like to know – this is your chance to get the answers!

This is NOT a canned presentation and I will do my best to get the really good stuff out of Jon including the low down on the situation where Google went off on affiliate marketers and went out and shut down thousands of accounts, as well as reveal opportunities about buying cheap PPC clicks, getting free organic search traffic and so much more!

This will be 90 minutes well spent!

There are a limited number of seats for today’s live event – so if  you want to join us – please register now!

Reserve your “Words Equal Money” Webinar seat now at:

https://www1.gotomeeting.com/register/436729608

REPLAY VIDEO (continued – read more of this article…)

Google Insights for Search

Google Insights for Search is a great keyword research tool that deserves some attention if you are looking to spot trends and jump on them!

> Link to Google Insights for Search

There are a million ways to use Google Insights for Search – it has such great info, but let’s try to use it to help us build a campaign – whether PPC or Natural Organic SEO

Let’s say you want to promote a new product or CPA offer – simply go to Google Insights for Search and type in keywords relating to the product and note 2 columns in particular – Rising Searches and Top Searches (under search terms).

Change the settings to 90 days on Google Insights for Search so you can see the CURRENT trends (it’s set to a few years by default). This will show you keywords that are on the rise. Click those and you’ll be taken to more data. Keep track of the keywords and you’ll have an excellent list of “off the beaten path” keywords that are GROWING as opposed to drooping. (continued – read more of this article…)

Keyword Minute – Free PDF from Keyword Elite creator Brad Callen

The free Keyword Minute PDF is worth snagging!

Hi guys! I’m going to have to make this a quick one as I need to run out the door to get my teeth cleaned… argh…

BUT I wanted to make sure you got this cool free PDF called the Keyword Minute (strange name, eh?)

> GET IT HERE

It’s from the creator of Keyword Elite, Brad Callen, who was nice enough to hook me up with the newest version of his monumental keyword research program Keyword Elite 2.0 and it’s a hot one! (continued – read more of this article…)

3 Free Keyword Tools You Can Really Use To Get More Traffic!

I have some helpful information on 3 free tools that you can really use!

1. AUKDAT – for finding keyword density and more!
2. Typo Generator – you’ll be amazed at this one!
3. Keyword Manager – scrubs, combines, wraps, rearranges and more!

1. First and foremost is the incredible and free AUKDAT!

The Article Underground Keyword Density Analyzer Tool.

You’ll want to bookmark this free tool because AUKDAT is great to use to find out WHAT WORDS are on your individual web pages. That’s powerful info – right???

Think about it – why guess what keywords are best to link – use AUKDAT to find out which KEYWORD PHRASES appear most often and link these in text links in as many places as you can (ideally externally on other web sites – but of course – INTERNAL LINKS are good too!!!

Ahhhh…. keywords in link text… yes – that is a secret weapon we can use to get MORE FREE TRAFFIC!

This is far more powerful than it may appear on the surface, because not only does AUKDAT show you the “single keywords” that are on your analyzed URL – BUT – it will also show you the TWO WORD PHRASES and THREE WORD PHRASES that are on your web page and tell you how many times they appear!

In fact – you can also use AUKDAT to help you find keywords on your web page that do NOT appear often enough. Simply add the phrase a few more times on your page in sentences, resource boxes and links, and the keyword density goes up! This is another powerful secret weapon that will get you more rankings for your page! ADD MORE WORDS! It’s easy to do with AUKDAT! (continued – read more of this article…)

The Right Keywords in Your Links!

Are you using the RIGHT keywords in your links???

There isn’t a better time than now to review the techniques that will make your TEXT LINKS bring you the maximum number of visitors.

One of the secrets to getting tons of top rankings and loads of free search engine traffic is to use the “right keywords” in your link text!

What are the right keywords???

If you need help deciding which keywords to use in your text links – you should definitely check out the all free AUKDAT keyword tool! aka the Article Underground Keyword Density Analyzer Tool! AUKDAT!

>>> Read more on Keyword Rsearch (continued – read more of this article…)

Free Keyword Research Discussion – Get Your MP3 Audio File

Free Keyword Research Discussion on MP3

Hi, it’s Mike Liebner here from “Words Equal Money” and I’ve got a great audio file for you to listen to that truly shows how words equal money! Link > Keyword Research Discussion MP3

Jim Morris of Nichebot and myself had a 51 minute discussion where we talk about keyword research and how keywords can help people find your web pages easier.

> Get the MP3 File HERE!

The free MP3 audio file is loaded with info that can help you get more traffic by using keyword research the right ways! Get more traffic by using the right keyword! Use Keyword Research in the right way! Stop wasting time! (continued – read more of this article…)

53,490 Keywords! More Hooks Than a Tackle Box!

Free Video and Free Keyword Research with 53,490 of the Most Expensive Keywords

More Hooks Than a Tackle Box!

I have some news and information that can really help you kick start your 3rd Quarter into profit overdrive! I have a new video for you plus a free keyword list. Be sure to read to the bottom! 

It was a great Labor Day holiday weekend here on the West Coast of the USA, but reality is sinking in as the days are getting shorter and Summer is turning into Fall. That’s OK though, because this is the time of the year that we can make some serious money!

It’s time to get back to work because from here on till next Spring the traffic and profits are on the rise!

So, you may be wondering about the subject and opening of this message.

53,490 Keywords – More Hooks Than a Tackle Box!

Man, I am so excited because I have some incredible keyword research that I will share with you that can truly save you a ton of time from having to do it yourself. This list has keywords with huge opportunities that can potentially bring you hordes of traffic!

A keyword list can really do that???

Well, it depends on how you use the data, but YES, the right keywords can bring you a ton of money and this list is jam cram loaded with monsters!

The full keyword list is a huge Excel file which is 5.7 MB in size and has all the data you need to do some serious analysis. I also prepared a short little video to give you an overview of what you can do with the keywords.

You’ll find the keyword video at this URL along with links to download the keyword spreadsheet files.

>>> Click Here for the Video and Free Keyword Spreadsheet Files

The keywords and data are fresh, but as we all know, data changes everyday, so the list is not intended to be up to date and complete and entirely accurate. It is based on compiling research missions with keywords over the past two months. The data was cleaned of garbage and the duplicates were removed so the remaining 53,490 keywords are the cream of the crop. All are expensive keywords that have average cost per click of .15 cents and higher with anything lower  removed. I also removed keywords that have less than 200 searches. That means this list only contains the best keywords with high bid clicks and decent search volume! >> there is still more ahead >> (continued – read more of this article…)

Nichebot audio file plus Special Deal (double credits)

Do you have a couple of spare hours to listen to the new audio file on duplicate content?
Jim Morris and I did webinar on May 7th for Nichebot subscribers and Jim was nice enough to allow me to share the MP3 file with Article Underground members and Words Eqaul Money newsletter subscribers. I’m also announcing it here on my blog!

>>> MP3 Audio Download

(continued – read more of this article…)