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Boost Email Open Rates

6 Simple Ways To Boost Your Email Open Rates

With email marketing, an important challenge that faces the sender is to get the message delivered reliably to the recipient’s inbox and then noticed, opened and read. Email open rates measure this efficiency.

No matter how good your email open rates are, there are ways to improve them. And there are many different ways to boost your open rate. While some are quick fix solutions that start working almost immediately, the more reliable and long-lasting ones take a little longer to kick in.

Let’s look at ways to improve your email open rates.

Changes That Create An Immediate Effect

1. Email Subject Lines

In email, the subject line is equivalent to a headline for sales letters. It is the factor that, above everything else, impacts open rates of email. Bad or poorly targeted subject lines will leave your audience cold and unresponsive. Ones that speak to their deepest problems or desires elicit the opposite reaction.

Along with the subject line, other elements that show up in the recipient’s inbox, such as the ‘From’ line, can also have an effect on email open rates. If your name is one the recipient recognizes, the chances of your email getting noticed, opened and read go up steeply.

2. Timing of Your Emails (continued – read more of this article…)

Which is better: Exact Duplicate Content or Similar?

Should you stay away from using PLR articles because Google hates duplicate content???

It’s not that Google hates duplicate content – after all – they index millions of pages that have duplicate content – so if they hate it – why do they bother indexing it at all???

The “duplicate content penalty” myth has gotten out of control! You really need to be more SPECIFIC when you talk about this stuff or tons of people will get scared and take the poor advice on avoiding duplicate content because they think they will get banned or hit in the face with a brick.

Simply not so.

So – does that mean that Google LOVES duplicate content – or do they just hate it but tolerate it???

I wrote a few articles that will give you insight – I suggest you read them because they have all the dirt! I’ll link them at the bottom, but let’s try to get one of those summary type statements in the mix.

I say that you need to look at it like Google and the other search engines do – they want to rank a page on top – so they do their calculations and stuff and make decisions.

Do they do something DRASTIC when they see a page that  looks like another page in their index???

NO! They don’t PENALIZE you just for being similar to another page – but they might penalize you for something else!

Yes, Google most likely prefers content that is NOT “EXACT DUPLICATE CONTENT”!

Ahhhh… so that means similar content is better than EXACT, right???

YES! That’s the best way to look at it! (continued – read more of this article…)

Words Equal Lots of Money in January (and the first quarter!)

2009 is here! It’s time to think positive!

Right now is a great time to make money as a web publisher with your online business!

Here is a thought…. Your words can equal a lot of money in the first quarter of the year!

Mike Liebner here wishing you a Happy New Year! I would like to send you sincere wishes for you to fulfill your hopes, dreams and goals in 2009!

Success can be yours if you want it!

I know it can be hard sometimes to focus on the positive and dream of success with all the panic, whining and news of gloom and doom out there – BUT HEY – there is still a world of tremendous opportunity out there!

People are still buying stuff! People are still consuming products and services!

In fact – here is something positive to think about…

Based on my 13 years of internet marketing experience – the first quarter of the year is ALWAYS the one that makes us web publishers the MOST MONEY!

It’s a monster! Huge amounts of traffic! January is always a busy month!

That’s right – many look forward to the FOURTH quarter as the “big one” – and YES it usually is pretty big in volume and sales for all businesses – BUT – from my personal experience as a ‘web publisher” as far as getting traffic and earning money from web sites, the month of JANUARY is always the BIGGEST of the year! February and March are often close behind! In fact the traffic and buying boom usually continues right up through April, which is often the SECOND BIGGEST month of the year! (continued – read more of this article…)