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Top Rankings? Traffic? Both?

Why do you do what you do? Do you want TOP RANKINGS???

Do you want TRAFFIC???

Ideally you want BOTH!

One is not good without the other!

In our quest to build successful web sites with lots of keyword packed content, we often get sidetracked and spend time on things that aren’t really doing much in the way of ROI.

Return on Investment

ROI is not just for ad spending like PPC – it’s also a “return on investment for time spent on a task” or if you like acronyms – let’s call it ROIFTSOAT.

The reason I bring this up is that I regularly see Article Underground members targeting keyword phrases that are either TOO EASY or TOO HARD.

The keywords that are too easy usually bring in very little traffic – even with a number one ranking.

The keywords that are very hard to rank for (on the first page of Google) also usually bring in little or no traffic unless you’re ranked near the top. These ULTRA competitive keywords can be almost impossible to get a top ranking for! Everybody wants to be on page one!

What I am trying to convey here is that it’s not where you RANK or what you are targeting that veryoften will bring in the most traffic and make you the most money.

In fact – if we’d slow down and snoop around our stats a bit we would most likely find that there are MANY keywords bringing us traffic that we have NOT targeted.

I’m not saying web publishers shouldn’t target keywords with low traffic or extremely high traffic volume – I’m just suggesting that we remember the purpose of putting up our pages and loading them with great keywords and then going out there and getting links pointing at them is for the purpose of bringing TRAFFIC to the pages.

It’s more important to get traffic than meaningless rankings.

If we’d study our stats a bit we’d see all kinds of unusual keyword phrases. There are many weird combinations of words. People search in crazy ways some times and our web pages get traffic from top rankings on keyword phrases we may never realize are on our sites.

The moral to this story is to OPEN OUR EYES and find what is bringing us traffic. Identify the keywords and then find out WHERE the traffic comes from.

If we see we are getting 25 visitors a day and we’re ranking #45 on Google for a phrase – all we need to do to increase the traffic is boost our ranking up above #45.

And if we’re getting traffic for being #9 on a page – imagine the boost we’ll get if we can move our ranking to #5 OR #2 OR #1!!!

So – do you want top rankings or traffic or both???

I hope you learned something new! Mike Liebner - I have a lot more great training and tips at the Blogging Underground page on Facebook

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60 Comments »

  1. This article has given me the clue o how and why to go back to find the reason for my low traffic. I´ll dedicate more time to check my stats. To be honest. I knew the importance of this topic, but have been more dedicated on creating more content.
    Thanks a lot Mike.
    Victor

    Comment by Victor — August 1, 2010 @ 11:36 am

  2. Well explained post.. I like the way you explain everything without using complicated terms.eagerly waiting for your next post. Keep blogging..

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  5. If you want your site to have a good reputation with Google and get lots of top rankings – then you need to stay away from cookie cutter site building. You know what I mean – when you have the same exact web site as other cookie cutters. That’s far worse than simple duplicate content.

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  8. Great post. Sometimes it is the little things that make all the difference.

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  9. I´ll dedicate more time to check my stats. To be honest. I knew the importance of this topic

    Comment by silverlight development — August 22, 2011 @ 8:20 pm

  10. Hi Mike – I’m quite impressed with your points here. Sometimes webmasters are obsessed with ranking their websites high in Google but still not getting enough traffic. You’re right that it should be the combination of Top Rankings and Traffic. I guess it’s time to analyze where we get most of traffic to our website and try to optimize it.

    Comment by Allan Murray — September 17, 2011 @ 11:21 am

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