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Why do you do what you do? Do you want TOP RANKINGS???
Do you want TRAFFIC???
Ideally you want BOTH!
One is not good without the other!
In our quest to build successful web sites with lots of keyword packed content, we often get sidetracked and spend time on things that aren’t really doing much in the way of ROI.
Return on Investment
ROI is not just for ad spending like PPC – it’s also a “return on investment for time spent on a task” or if you like acronyms – let’s call it ROIFTSOAT.
The reason I bring this up is that I regularly see Article Underground members targeting keyword phrases that are either TOO EASY or TOO HARD.
The keywords that are too easy usually bring in very little traffic – even with a number one ranking.
The keywords that are very hard to rank for (on the first page of Google) also usually bring in little or no traffic unless you’re ranked near the top. These ULTRA competitive keywords can be almost impossible to get a top ranking for! Everybody wants to be on page one!
What I am trying to convey here is that it’s not where you RANK or what you are targeting that veryoften will bring in the most traffic and make you the most money.
In fact – if we’d slow down and snoop around our stats a bit we would most likely find that there are MANY keywords bringing us traffic that we have NOT targeted.
I’m not saying web publishers shouldn’t target keywords with low traffic or extremely high traffic volume – I’m just suggesting that we remember the purpose of putting up our pages and loading them with great keywords and then going out there and getting links pointing at them is for the purpose of bringing TRAFFIC to the pages.
It’s more important to get traffic than meaningless rankings.
If we’d study our stats a bit we’d see all kinds of unusual keyword phrases. There are many weird combinations of words. People search in crazy ways some times and our web pages get traffic from top rankings on keyword phrases we may never realize are on our sites.
The moral to this story is to OPEN OUR EYES and find what is bringing us traffic. Identify the keywords and then find out WHERE the traffic comes from.
If we see we are getting 25 visitors a day and we’re ranking #45 on Google for a phrase – all we need to do to increase the traffic is boost our ranking up above #45.
And if we’re getting traffic for being #9 on a page – imagine the boost we’ll get if we can move our ranking to #5 OR #2 OR #1!!!
So – do you want top rankings or traffic or both???backlinks, Google, Linking, links, rankings, Search Engines, top rankings, Traffic
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