Mike Liebner's Internet Marketing Blog Home
Mike Liebner Internet Marketing Blog Testimonials Contact The Missing Link Video My RSS Feed

Internet Marketing and Better Backlinks - Different? Better? Find out why.

News and information for online web publishing professionals!

Link Text – Breaking Patterns and Keeping Natural

To get a top ranking for a keyword phrase on Google and the other search engines, your web page should have that exact keyword phrase on the page itself PLUS it must have good links pointing at the URL (your web page).

If no links point to that URL – Google will assume it is a page with little or no value.

Taking this a step further – links are BEST when they have GOOD KEYWORDS in the LINK TEXT.

LINK TEXT : the text that is found within the LINK pointing at your web page.

A banner or image link is better than a poke in the eye with a sharp stick, but even better is a good text link.

When they see a text link with your keywords in the link text – it helps them to decide how they will rank you when poeple search for that keyword phrase.

Putting the right words on your web pages pages is a step in the right direction, but if Google NEVER sees any of those words in LINK TEXT, either on your site or as linked on other sites, there is very little chance they will rank you on top for any of those keywords.

The solution is to to find out what PHRASES and keywords are on your pages and do your best to get links to your page with the exact words.

HOT TIP: Use the AUKDAT Keyword Density Analyzer Tool to find out what single, 2 word and 3 word phrases appear on your web page. Simply enter a URL and AUKDAT will tell you the words that are on your page (and also show you which words could appear MORE OFTEN! ie if a KEYWORD PHRASE appears more than 2 times it is more likley to bring you traffic).

Each time google sees a word it will start to give your reputation a boost for that – it spills over to other word combinations too…


Free Web Traffic

If you have a few links with that phrase on pages that are indexed – Google will start giving you JUICE for not only that exact phrase but also for other phrases that have either






So every time a link has some of your words in it – google will start giving you juice for the phrase and the words – tons of posible combinations will also get juice.

This is very complex and can be discussed at length… but the basic core concept is – if you want your web page to rank for a lot of keywords – make sure you have at least a few good links using those words pointing at your page!

One page can get top rankings for hundreds or even thousands of keyword combinations BUT that said – if you DILLUTE the value of the PRIMARY PHRASE too much – that primary phrase will slip. So be careful to always your your most important keywords in the limelight. 

What is a good linking startegy? I suggest you decide on your primary keyword phrases for each web page – 3 to 5 phrases are generally enough to target with emphassis.

Get a few links for each those primary phrases from other web sites than your own (such as the Article Underground Announcement Blogs) and then wait and see if your keywords rank on top and bring traffic – if they do rank and start to bring you traffic – focus on those exact phrases that bring you visitors so you can push them up to the top of the rankings.

Just make sure you have some variety in your link text so that you don’t have patterns showing it may not be NATURAL.

In the real world popular web pages have links with text that has LOTS of variety and even BAD LINK TEXT – because people who link to your page because they like it don’t always have GOOD SEO in mind – so the most popular pages on the web will naturally have a large variety of links pointing at it – not just a handful of keywords repeated over and over with no variations – that is not natural!

You need to be careful that when you read helpful tips such as those I am giving you that you don’t take them too literal. You need to see the nuances that are needed. Try not to be a robot and machine. Think a little and make your link text like that of real world successful web pages.

When you start promoting your web page with text links it is easy. A few links will not reveal patterns. 

When they see only a few links, even with the same link text – they can’t tell it is an un-ntaural pattern – but if you HAMMER IT and get lots of links with those few exact keyword phrases – it will quickly become more obvious with the more exact links you get.

Because in the real world NO ONE PAGE gets 100 of 100 links with the same link text… it just does not happen.

Now, I know there are a few people thinking they are screwed…. it’s too difficult to keep track of the keywords… I suggest the following.

Start off slow. Build a nice web page and get a few good links pointing at it to start with a few phrases. Then work on other new pages and wait for your statistics to tell you which keyword phrases are bringing you traffic. These will be the core phrases you want to work on improving your rankings.

If you find a keyuword phrase is bringing you traffic and it is NOT number one – simply get a few more links with those keywords and try to push it up the page! It’s easy!

You can do this for any phrase which is sending you traffic. Just keep in mind there is a possibility that when you have new text links out there with different words and combinations – it may harm some of your primary rankings. Often it won’t, but if you use some words too often Google will think your page is about those words and it can hurt your reputation for other words.

Don’t worry about this too much – just avoid having ONE PHRASE linked too often – when they see it the first few times they will most likely rank you on top – just chill – don’t link too much – if they see TOO MANY LINKS TOO FAST and not enough variety they will assume you are trying to pull a fast one on them.

An alarm will go off and you may get penalized.

The solution is to go slow and try to be natural. Just have some variety and don’t hammer any one phrase too much.

Never more than 75or 80% of your total links should have the same phrase. And always have a handful of phrases with variations. Add an extra word or two to your main phrase. This will help your main phrase get juice and at the same time show them variety.

I hope that helps! If you like this sort of thing I suggest you watch my 20 Top Linking Secrets video. It covers some of this and more!

Mike Liebner


  1. Thanks for the postings. I created an HTML file and will remove the HTML tag and place it with .
    My question: is this how I should code the URL ending with .html prefix? Does it need to end with “/”. Thx.

    Comment by wii fit in stock — February 17, 2009 @ 2:06 am

  2. How can I make a web page that actually shows the generated site map to my web visitors?

    Is it possible to title and categorize the links on that web page?

    Comment by Shaw — February 21, 2009 @ 6:24 am

  3. I have Submitted Google site map three day a go, but still google result are not refresh i mean not indexed properly what i can do ?

    Comment by Sharon — February 22, 2009 @ 4:12 am

  4. In virtual hand-holding, it is an important tip to remember that people visit the site in order to look for some information. Internet surfers are an unforgiving lot. They only visit sites that are useful to them. With thousands of websites out there that offer the same features as your own site, how do you stand out? This is where sitemaps come in.

    Comment by Lyndsey — February 24, 2009 @ 12:09 am

  5. News about Apple’s much-delayed white iPhone 4 continues to fly fast and furious, with a new claim from Boy Genius Report suggesting that the model has been canceled entirely instead of merely delayed until next spring as the company announced yesterday.

    Comment by Juno Mindoes — December 22, 2010 @ 3:54 am

  6. road safety.In the resolution, the 192-member body expressed its concern at the “continued increase in road traffic fatalities and injuries worldwide, in particular in developing countries.”The assembly underscored the “importance of addressing

    Comment by discount zikio — May 9, 2011 @ 2:04 am

  7. The benchmark Shanghai Composite Index, which covers both A and B shares, shed 102.72 points to 3,369.99.The index slumped 37 percent in the first quarter of 2008, posting the biggest percentage quarterly drop in 15 years.”The market stayed in a downward trend as the government has not issued major market-boosting policies.” said Liao Wenkai, an analyst at Hengtai Securities.”Investor confidence was severely hit by recent sharp falls and they are overreacting to any negatives.” Liao also added that China’s high inflation would be a drag on corporate earnings.Luo, Wang Fengxiu and the other senior citizens in and around the stadium may not have to worry about employment when the situation returns to normal. Children too don’t have to worry about missing classes and disrupting their education because tent schools, which can hold up to 2,000 students, have been set up outside Jiuzhou Stadium.But adults like Wang Jun

    Comment by discounttimberlandboots — May 10, 2011 @ 1:22 am

  8. There’s no question about the benefits of putting the right words on the pages. However, this will not bring any good if search engines will not see them. Keyword density has to be taken into account.

    Comment by Pittsburgh erection — November 15, 2011 @ 7:11 am

RSS feed for comments on this post.

Leave a comment

You must be logged in to post a comment.