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Does Google Trust You???

Does Google Trust You??? Or are they watching every little thing you do?

All too often – us “seo types” will rush out and try to grab the big prizes without putting in the proper time and going at a natural pace. I’m guilty of it too on occasion. It’s hard to restrain myself… but I have learned – that when setting up and introducing new domains – sometimes it’s better to back off and take time instead of hammering and cranking fast and furious.

Do you know what I mean?

For example – you don’t want to come out of nowhere and add a zillion pages to a brand new domain.

You don’t want to have TOO MANY backlinks pointing at pages that just were released. An on and on.

That stuff simply is NOT NATURAL and raises flags and alarm buzzers start going off.

Patience and restraint in the world of SEO can go a long way.

We need to be earning our places by doing things the best way – not always the fastest way. Now don’t get me wrong – automation and speed have their places – but unfortunately – that’s something that usually goes hand in hand with hardcore site spamming.

Some tools used in moderation would be fine – but in many cases when you give a person the power – they want to use it and abuse it and that will bring attention to the patterns of the particlular processes.

Google will run out and as fast as we can find shortcuts and techniques – they will add a formula to their algorhytms and extremes will set off the alarms.

So – resist the temptation – and especially – when starting off with brand new domains – be slow. methodical and careful!

Sure, this “slow down” advice is coming from the same guy (me) that has been preaching to “just do it!” and “not overthink things too much” so you can get stuff out there instead of procrastinating and never getting sites built!

After all – if you try to be too perfect – you’ll take too long to get things out there and as I point out in other posts here – “it’s a numbers game“!

So – how does a web publisher develop a portfolio of web sites that have true earning potential???

Well – it’s really not that hard.

I’ll summarize it and then offer some insight as to why I am saying this.

New domains that you acquire need to be indexed by Google as quickly as possible so you can establish a “starting date” and start earning TRUST for your domain.

Also – because I have a lot of domains I have found that NOT ALL DOMAINS you buy will get indexed by Google. Some of them have STINK on them from a previous life in which they were SPAMMED to death.

These sites may never get indexed and/or may simply never get good rankings. The stink makes them duds.

So – why spend time developing a web site on a domain that STINKS and is a DUD? It’s a waste of time to build a site and add pages and link to them if the site will never be indexed.

The solution is to put up a “placeholder page” and link to your new domain on a few pages that are already indexed by Google and then wait and see how long it takes for the page to get indexed.

If it NEVER gets indexed by Google – dump it! Don’t waste your time on it.

So – here is the process – buy a domain – set it up on a host – put an AU PLR article or two on the front page of the site (the home page) and thats it!

Don’t worry if it’s pretty. Don’t worry if it is unique or original. Just put something up so that we can get it crawled by Google.

Don’t spend too much time on it.

A plain page that has the web site name in the TITLE TAG and at the top of the page – plus paste an article or two on it with a few original sentences properly placed.

Then put a copyright notice at the bottom with your site name and then upload it by FTP and test the page in your browser.

It doesn’t need to look great. OK is good enough. We only want to see if the site gets indexed by Google and start establishing AGE and TRUST.

These are what I call “placeholder sites”.

All I care about is getting the DOMAIN INDEXED by Google.

That is ALL that you should care about – for now. We’re trying to get our page indexed by Google. We’re not yet worried about rankings.

All we want to see is if Google trusts the domain enough to add it to their index.

You can see if a site is added to the Google index by searching for:

site:your-domain-name-here.com

That will show you that your page is in their index.

If the results show > “Your search – site:your-domain-name-here.com – did not match any documents.” then you are NOT YET indexed.

Be patient. It might take a few days. Maybe even a week. If ittakes any longer than 7 to 10 days – either the links you have pointing to your site are NOT indexed by Google – OR – they don’t want to add your site to the index.

They may NEVER add it. Don’t stress out. If you are smart you will have other coals in the fire, right? At least a few domains.

The reason we care so much about our sites being added to Google’s index as soon as possible is because we want to establish age and earn trust.

NEW DOMAINS are generally put in a “PROBATION TANK” and are not trusted enough to let them rank for anything but LONG TAIL obscure phrases.

The solution is to GET THE SITE INDEXED and WAIT TILL IT IS SEASONED before you do anything with a commercial intent.

That way – Google has a HISTORY associated with it.

It will know that this domain was indexed on this date and that N0 RULES were violated and X number of links came in etc.

Our goal is to fly under the radar and simply establish a site is ONLINE and getting links pointing at it so they know the site is a real site and people really care about it. A few links looks natural. Don’t do a directory blast or anything massive on a new site. That’s the quick way to tell them your site is being manipulated by an aggressive SEO type and they hate stuff like that.

So try to take your time and earn their trust by going slow at the absolute beginning.

Then – when you have 10 or 20 or 50 or 100 domains in your portfiolio you will look at the ones that are the oldest (indexed by Google the longest) and work on making money with those first.

These “aged domains” will be ready to be exploited to the fullest and won’t be vulnerable to any NEW SITE algorhythms that would otherwise LABEL THEM NEGATIVELY.

So in essence you will not need to be as careful with a domain that was indexed 60 days ago as one who may not be indexed yet or only indexed for a few days or weeks.

Make sense???

Domains that are “aged” and have been in the index for a long time are trusted more than newer sites who are under scrutiny.

Consider this – the pattern of a spammer is as follows.

Buy domains – any domains – shitty domains – usually in bulk and quickly and mindlessly pollute Google’s index with tons of generated crap pages and usually with footprints and automation markers that reveal the sites are machine generated or cookie cutter.

Google may not notcie this immediaely but when the PENALTY SCORES add up they’ll quickly DUMP the site and either ban it outright or LABEL it as STINKY. If labeled as stinky it just won’t ever get rankings for anything UNTIL Google sees some POSITIVE FACTOR that outweighs all of the negative. This would usually be a few quality HIGH PAGERANK LINKS or LINKS within the content from top tier authority sites.

So our goal is to NOT do things like spammers.

Don’t be in too much of a hurry.

Don’t think about what you do too much at the absolute beginning.

Just put a page up on your new domain and link it and let it be till it gets indexed.

You’ll earn points for being patient and the site will get removed from QUARANTINE quicker than if you started doing all kiinds of trick things to it before it passed the TRUST test.

Then when you keep adding sites and aging them – you can pull out your oldest site and practically HAMMER IT!

Not only will it be less vulnerable to getting SANDBOXED or PENALIZED but the sites gain “magic powers” and will often mysteriously rank high for all kinds of phrases – many more than if you tried to do this with a new site.

SO – the moral to the story is – ESTABLISH TRUST – gain respect from Google before you hammer them to death and you’ll get more top rankings and traffic!

Hope that is helpful! Tell me what you think.

Mike Liebner

> One of my favorite quotes >

“Most people fail in life because they major in minor things. Success is simple, but it does require certain consistent things each day.”- Anthony Robbins

100 Comments »

  1. Hi Mike,

    Interesting reading. One word of caution that I would like to add. I learned, the hard way, that lots of 1 page websites on one server/IP address can be banned by Google, all at the same time, based on WHOIS info and IP address. There are two ways to counter this.

    1) use multiple registrars/registrar accounts.

    2) use multiple hosting accounts, all with different IP addresses.

    This is also useful if you want to spread link love throughout your web network, as links from/to the same IP (to a different domain) are suspicious to Google.

    Cheers, and thanks again for the useful info,

    Jason

    Comment by Jason — December 19, 2009 @ 2:47 pm

  2. Great Article Mark…I agreed that site age is an important factor for the process of optimizare Site. Iw ould like to ask you about free article submission
    It is a problem with duplicate content? Because many people submit their article in many article directories for gaining backlinks?

    Comment by Dan Octav — December 19, 2009 @ 2:49 pm

  3. thanks 4 the infos…

    Comment by mr ron — December 19, 2009 @ 2:51 pm

  4. Thanks for the post Mike, I have been searching for information about building links to sites.

    What I like to do is get my site up and running with about 5 to 10 unique articles and get about 25 links to the site over a 30 day period.

    I find that it is acceptable with the search engines and you are abiding by the rules and not building links to fast and you are naturally linking to the new site.

    I think after you are indexed for about 90 days then you can work more into getting a lot of links to your site.

    I like to build my links slowly just to be on the safe side.

    I think the key is to build multiple sites and work on them slowly until they are getting some traffic and then monetize them how ever you wish.

    Comment by Ronnie Wilson — December 19, 2009 @ 3:00 pm

  5. Hi Mike,

    I recently have experienced a drop in traffic to all my sites. The domains were ones I chose myself and are all about a year old. I was submitting articles to only the top 4 article directories and submitting articles on other blogs. I also was submitting my sites to directories, but only at a rate of about 5 a week for each domain.

    Plus adding a totally 100% original article almost everyday. For the first time, three months ago, I was making sales. Then it slowed back to where it was. Needless to say I was very concerned! I was doing nothing that I thought would raise any warnings, so I can only assume I was ’sandboxed.’

    My traffic is beginning to increase again, but very slowly.

    If you can tell me what I did wrong, I would really appreciate it, because my excitement didn’t last too long before I felt ’slapped.’ I thought I was following the rules, so advice from you will be received well!!

    Thanking you,

    Bill Joyce

    Comment by Bill @ Camping Supplies — December 19, 2009 @ 3:10 pm

  6. Great article Mike! I too have noticed this same behaviour. Whenever I have tried to do too much too fast, I get stomped by Google’s big foot but if like you say I let it ripe without doing much and then come back to it months later, any little promotion is enough to get this domain into high rankings.

    Of course, every rule has its exceptions and it also depends on the quality of the links and the promotion you do.

    Cheers Mike!

    Comment by Mr Juegos — December 19, 2009 @ 3:18 pm

  7. Excellent advice as usual Mike. Building authority sites is time consuming and the idea of “placeholder” sites is a good one.

    Comment by Graham Hall — December 19, 2009 @ 3:27 pm

  8. Good advice on building a business on the web. Build it slow and steady, don’t rush things even though web time seems much faster than regular time.

    I have a number of websites, most built using your articles and my over all traffic goes up and down by as much as 50% over even a span of days. I’ve looked at my stats many ways and have yet to see a pattern.

    I do wonder however, can we trust Google? My experience is very mixed on that.

    Comment by Don Trosper — December 19, 2009 @ 3:32 pm

  9. I normally just use a program called back link speed, which adds your site url link to directory’s which google is known to spider allot.

    Examples of some sites are:

    whois domaintools
    aboutus
    quantcast
    compete
    alexa
    aboutdomain
    zimbio

    Tried it on a new domain and was indexed within 24 hours.
    But patience, has already noted is definitely the way to go

    Mark Thompson only ever clipmarks a new site and posts an article to zimbio to get things started. So less appears to be best in the early days.

    Comment by Robert — December 19, 2009 @ 3:32 pm

  10. Glad to read your article Mike! My site pages are indexed but I’m still finding my way with external links to the site. The big mystery I’m trying to figure out right now is: is there any truth to the stories of people launching a site and receiving 1000s of orders immediately?? Even with my 30 yrs of IT and engineering experience I haven’t figured out how they do it–IF it’s really fact and not fiction. I haven’t figured out the answer yet but I haven’t given up! Thx for your info!

    Comment by Barbara — December 19, 2009 @ 3:34 pm

  11. Great advice Mike..

    Don’t sweat it, have some patience…

    The strange thing is that I think it’s quite easy for us all to be in ‘awe’ of the mighty Google…

    When really all we need to do is ‘play by their rules’, (for a litle while anyway…)

    Cheers,

    Col

    Comment by Col — December 19, 2009 @ 3:51 pm

  12. Great suggestions for SEO, Mike. Does Google count “age” from the time the domain was registered, or from when it was first indexed. I have had a large number of domains (about 120) for about a year that have never been put up. Guess I should have found time to do exactly as you suggested and now they would have plenty of age on them!

    Also, what do you suggest for sites for which we want long term SEO, but immediate PPC? I have a site that I already know will be profitable on the content network as long as Google is happy with the site and will run the ads. I’ve got about 15 articles and have just begun to link to it. Any suggestions?

    Thanks!
    Tom

    Comment by Tom @ Office Password Pros — December 19, 2009 @ 3:57 pm

  13. I had never heard about “stink” on a domain before AU. Your post really explains it. last month I launched a new site and 2 weeks later it hadn’t been indexed. I had a few quality links pointing at it so just couldn’t understand why big G was ignoring this one. It wasn’t stink in this case, it was a reference to a robots file I had in a meta, that confused gbot. I was wondering if G ever would index my site believing all sites get indexed eventually. Well now thanks to you, I know that some don’t. That stinks. I was lucky it was something else this time, but now I would like to know more about how to perhaps check the history of a domain before I buy it.

    Comment by Ronald Slot — December 19, 2009 @ 4:00 pm

  14. Don’t spend too much time on it.

    A plain page that has the web site name in the TITLE TAG and at the top of the page – plus paste an article or two on it with a few original sentences properly placed.

    Then put a copyright notice at the bottom with your site name and then upload it by FTP and test the page in your browser.

    It doesn’t need to look great. OK is good enough. We only want to see if the site gets indexed by Google and start establishing AGE and TRUST.

    ps. Please explain what XHTML (you can use these tags) mean

    I am a compleate newbie, so be patience with me, only trying to learn

    Comment by LUIS — December 19, 2009 @ 4:24 pm

  15. Mike, thanks for the useful info. I have some domain names that I never took the time to actually publish. Yet. Now I know that I have take those action points you offered if I am serious about keeping those domains.
    Thanks!

    Comment by Judit — December 19, 2009 @ 4:35 pm

  16. All very interesting stuff. I have just put up some sites, and created a few articles and sent them to loads of article directories, interesting to see what is going to happen to them. At the moment they are slowly creeping up on Alexa.

    All the best,

    Chris

    Comment by Chris — December 19, 2009 @ 4:54 pm

  17. Yes Mike

    I too have rushed in like a Mad Man in the past, yes the sites get a good rush but like most artificial stimulents the hit does not last long. They may not get thrown in the box but these hastily built sites don’t have a long life, great if your throwing them as link bait but shite if you are looking to a long term return on your time. Slow and steady wins the race…as someone cleverer than me once pointed out.

    Keep up the great info

    Noel Swinton

    Comment by eBook Reader Reviews — December 19, 2009 @ 5:39 pm

  18. Always good advice and well received. What I really wonder is how to get a good google ranking – my sites have a decent Alexa rating but are not in with google. Slow and steady, but perhaps there’s a way to go the middle way?

    Comment by Susanna Jade — December 19, 2009 @ 8:57 pm

  19. Thanks for the info. It’s encouraging, because I have been building a little at a time and doing slow link building. Mainly due to not having much time to put into it! But perhaps that will be the key to getting better Google ranks over time.

    Comment by daily-devotionals.com — December 19, 2009 @ 9:28 pm

  20. I agree Mike. I think people that add a lot of content at the beginning then don’t see results eventually give up. They do all that work and think it is going to take more work than they thought. By doing just a little work over a longer period of time you will not feel burnt out and give up.

    Comment by College Basketball Schedule — December 19, 2009 @ 9:30 pm

  21. I bought an expired domain through GoDaddy’s auctions because the domain name had my niche in it, and it had several hundred backlinks. However, when I set up the first web page with AdSense, the AdSense ads were blank. Even after a week, no ads, not even public service ads. So I guess that site was banned by Google for some reason, which is maybe why the owner let it expire.

    I don’t know of any way of checking the usefulness of a domain before you buy it. But obviously, not all expired domains are going to be useful or helpful to your own linking.

    Comment by Douglas Anderson — December 19, 2009 @ 9:36 pm

  22. Thanks for the post, Mike. As usual you give great advice.

    I have 1 question: is it a good idea to put Adsense on a new site or should we wait till it has aged?

    Thanks and happy holidays.

    Jonathan

    Comment by Jonathan from Antiques Vault — December 19, 2009 @ 10:21 pm

  23. Yet another very insightful blog article, Mike! I have learned so much in the short time I have belong to AU. Certainly wish I had found your site earlier in my thus far unsuccessful marketing career. Your discussion of why some websites get indexed quickly and others longer, or perhaps never, was very informative as I have often wonder why Google seems to have no set pattern with respect to the time taken to index new websites.
    Wishing you a very Merry Christmas and keep the great information coming in the new year, Mike!

    Comment by Barry — December 19, 2009 @ 10:23 pm

  24. Mike,
    Thanks for the advice and also all of the articles and training that you have with AU. How many backlinks is too much in the beginning. I have a blog that is newer, although I have been posting new and unique content on it everyday.The site got indexed very fast and each new post is also getting indexed fast. How long until I can get serious with the backlinks and how many should I get in the first month or so? Happy Holidays!

    Comment by Kelly — December 19, 2009 @ 11:02 pm

  25. Great advice Mike. I always take things slow and methodical and try not to do too much too fast. So far the slow and steady approach has worked well for me getting new sites indexed.
    Thanks.

    Comment by Raleigh Web Marketing — December 19, 2009 @ 11:21 pm

  26. Hi Mike
    I learnt a valuable lesson in setting up my first Wordpress site. I did the data base etc,etc and did not put in my first post for nearly a month. Google crawled and cached it….”Welcome, this is your first post.”
    I have learnt no matter what… put some important content with your keywords etc in your first post immediately.
    I have a very slow approach not monetizing straight away but placing good content for a while before doing so.
    It is so easy to get jaded when you take into account Googles shifts and changes but if we just go ahead and think long term and don’t go for the instant fix I think life will be more comfortable.
    Ginger

    Comment by Ginger — December 19, 2009 @ 11:42 pm

  27. Thanks, Mike, for great advice on getting new sites indexed. Patience and common sense goes a long way in this game.

    Comment by Rika Susan's Free Laminate Flooring Buyer's Guide — December 20, 2009 @ 1:25 am

  28. Good advice, Mike, like always.

    I would like to add one thing: even if you just put up a ‘temporary’ website to get indexed, digg it and submit it to delicious, that should help getting it indexed really fast.

    Comment by Websites Are Us — December 20, 2009 @ 1:41 am

  29. Hey Mike,
    What you say makes a lot of sense, and it is the way of link building that I would prefer, It gives you a better feeling about your link building efforts,a sense of pride so to speak.
    A lot of SEO’s that I have read, seem to preach a fast and automated process for building links, from all sorts of places, doing all sorts of things to get your site ranked faster.
    That seems to be all they care about, none have told me to follow this approach that you have suggested.
    Which to me, as I intend to be around for a long time, is patience and perserverence is key.
    I wish I had come across you and your site 12 months ago,
    I will be paying more attention to your emails from now on.
    Thankyou

    Comment by GolferTips — December 20, 2009 @ 3:04 am

  30. Hi Mike,

    Thanks for the article. I’ve been marketing online for about 6 months now and there is a plethora of information on building up links and getting a high page rank… My head is swimming :)

    So it is really good to read a simple straightforward article on honest link building instead of all these black hat techniques. Thank you and appreciate the info.

    Michael

    Comment by Michael Nair — December 20, 2009 @ 4:55 am

  31. Hi Mike,

    Tom made a comment above that gets to the nub of the question:

    “Does Google count “age” from the time the domain was registered, or from when it was first indexed….”

    Would be interested in your comments. To me it would make sense to have the clock start ticking from first indexing!

    Comment by SEO UK — December 20, 2009 @ 5:24 am

  32. Mike,

    Great advice as always. However, there is so much conflicting information out there from all the so called “gurus” that it’s sometimes impossible to tell whose advice to follow. One thing I know for sure is that your advice is always on point.

    So, I’ve made a decision to opt-out of most of the email lists that I currently belong to and concentrate on building my business with the methods you teach. No more messing around with all the email messages I receive on a daily basis with some “guru” claiming to have “the key to online success”.

    Blessings

    Comment by LT @ Gaggia Espresso Machines — December 20, 2009 @ 6:37 am

  33. Good stuff! Especially the remarks about the “age” of a domain, which is an often underestimated quality of a well SEO’d site. A website is like a cheese: it tends to become better while it gets older!

    Be well!

    Jaap Verduijn.

    Comment by Jaap Verduijn — December 20, 2009 @ 7:04 am

  34. Hi Mike,
    Thanks alot for the wonderful post. Being natural and patient is still the best strategy to gain trust from Google. Totally agree with that.

    Comment by Just — December 20, 2009 @ 8:31 am

  35. Great article Mike. I’m kind of new to all of this and just getting started. I’ve sifted through a lot of the big name marketers and have eliminated most of them. But you Mike, you’re still on my “to be trusted list.” Patience is a virtue!

    Thanks So Much
    LeGrande Harvey

    Comment by LeGrande Harvey — December 20, 2009 @ 9:03 am

  36. Great article, Mike.

    It has become obvious that Big G now understands that marketers can manufacture links in great volume and that this ability can easily trigger the “unnatural” trigger.

    Like you (and everybody else who’s good at link building), I have totally revamped my marketing systems to show patience and a more natural diversified link profile.

    I was starting to think that the real solution was to start always buying aged domains, but you bring up the excellent point that that may not always be perfect solution either.

    Good content, link velocity, link diversity and “clean, aged and seasoned domains” are now all standard elements of being a natural non-spammy website that Google gives rankings to.

    Thanks as always for good information and reminders.

    Happy Holidays!

    Ed

    Comment by Auto Dialing Software — December 20, 2009 @ 9:32 am

  37. Mike,

    You hit the nail on the head…

    Earn Trust, Be Patient and Build Your Business Over Time!
    Your advice as usual is timely and relevant to anyone who is in this business for the long haul (and not out to make a quick killing). Thanks for the tips in this one – you always provide us with well thought out posts. Link building and indexing take time and consistency.

    Best for 2010!

    -Jeff

    Comment by Blogging Success — December 20, 2009 @ 9:57 am

  38. Uh, I’ve never had a domain not be indexed so I’m not sure I agree with the advice. I create my own original domain names using keywords and I just don’t worry about it. It’s just not that large a problem and most people will never have to worry about it.

    I got a new domain 3 years ago and never got around to using it. It had the standard default ISP page on it and after 2 years it had a PR 2. All the page said was future home of domain name.

    OTOH I don’t buy .info names, ever. Spammer heaven. I only buy .com or .net domains.

    Bad domains are a relatively small problem affecting an even smaller number of websmasters. Of course it gives the idiots who don’t know how to make a site, build a business or anytiing else about the web something to blame their failure on thats not their fault.

    Comment by Mind Power — December 20, 2009 @ 10:45 am

  39. Great article. Using PPC will get your site indexed fast too. I used pay per click for some of my sites especially the new ones. I use this technique while at the same time, my site is getting aged. I stopped doing pay per click for one of my sites that is over 9 months old. I started writing articles and added more links to it and now this site is running smoothly getting natural organic traffic and sales and I no longer have to use Pay Per Click any longer. There are so many different ways you can do this. This is what works for me and what I like to do. You can use other techniques while letting your site aged so eventually you get lots of free traffic organically.

    Comment by Connie — December 20, 2009 @ 12:38 pm

  40. Interesting Article! I wasn’t aware that google would not index a site nor did I know they had ratings for past domains that were stinky? Thanks for the info as I resently purchased a complete domain and website from a fellow on ebay. The site is setup for adsense and amazon. It has been registered for about a month or so. I just checked it and it hasn’t been indexed yet? I have been following a a slow process of directory listing for back links and posting the odd comment. I did nothing to it for at least 2 weeks. So I guess it is either dead or it will take some major authority sites to back link to it?

    Comment by Cheryl — December 21, 2009 @ 3:36 pm

  41. Regarding “article susbmission blasting” and “duplicate content” – do it carefully if you must. Google is smart and will catch you if you suddenly have thousands or even hundreds of text links coming from pages with the same articles/words on them. If the links are also the same text and all bio boxes the same – they can tell you are blasting and they don’t like that stuff. If they suspect automation – they will not give you as much love as the natural links you get when you are careful. This is especially important at the earliest stages of a domains life.

    Comment by mike — December 21, 2009 @ 5:03 pm

  42. Bill – I can’t tell yu what you did wrong – there are too many varaibles in the things yo might have done BUT I almost always find when this happens it is becase of some kind of PATTERN that Google found after all the stuff done PILED UP. It becomes more obvious over time – sometimes they don’t catch you right away – but if you consistently do things like a robot – the patterns begin to show and they penalize you. That’s what it sounds like. Something you did was REPETITIVE in some way and looked UN NATURAL to them. They LOST trust in you.

    Comment by mike — December 21, 2009 @ 5:06 pm

  43. Can we trust Google???

    NO!

    Comment by mike — December 21, 2009 @ 5:07 pm

  44. If you have a large ad budget you can get some huge amounts of traffic fast – in that case yes – you can get “1,000’s of orders”. Natural traffic as from top rankings takes time. You need to earn trust before they give you the keys to the kingdom :’>

    Comment by mike — December 21, 2009 @ 5:17 pm

  45. Tom asked: “Does Google count “age” from the time the domain was registered, or from when it was first indexed.” That was the whole point of this – it doens’t matter how long you owned a domain – unless you put up content and it gets indexed – they don’t care. They want to see a HISTORY of your site on the web and they will give you points if they see the site has been up a while. It’s one factor of a million though – so don’t let that stop ya. BUT definitely – if you have doimains gathering dust and they are not on a host with pages indexed – you are wasting your money – get something up fast! Even a simple placeholder page like I am suggesting!

    Comment by mike — December 21, 2009 @ 5:19 pm

  46. PPC capaigns should not affect the SEO of your site – however the SEO of your site might HELP your ppc campaigns – but don’t overthink this too much. Either way – you need to deliver quality if you want better results.

    Comment by mike — December 21, 2009 @ 5:22 pm

  47. The whole key to making BIG BUCKS as a web publisher is doing things quick and efficiently. I don’t suggest you put too much thought into a sites history. That’ll just use up time you could have been doing stuff to make money.

    I’m not even sure you can make absolute decisions based on what someone else did.

    You just need to put content on it and see what happens. If it gels and you make money – that is your answer. If it is a dog and doesn’t do much of anything. Don’t spend any more time on it. Work on things that are working!

    It’s a numbers game – some are going to LOSE – that’s a fact – some are going to WIN – so just do enough so that you have some that show progress and you don’t care if one or two fail – you will still have others will make you money.

    Comment by mike — December 21, 2009 @ 5:26 pm

  48. Luis said “ps. Please explain what XHTML (you can use these tags) mean – I am a compleate newbie, so be patience with me, only trying to learn”

    Why do you need to know that? focus on what makes you money. Don’t worry about tags. I don’t even know what XHTM is…. and what context do you mean???

    Comment by mike — December 21, 2009 @ 5:27 pm

  49. Susanna Jade said: ‘What I really wonder is how to get a good google ranking – my sites have a decent Alexa rating but are not in with google.”

    Mike says: RANKINGS are over rated. You want TRAFFIC – so don’t focus on specific rankings too much. What if you spend time getting a top ranking and it produces little traffic or no sales???

    The best way is to just build good quality sites with lots of high quality pages and then link to the keywords that appear on your pages. You’ll naturally get top rankings and hopefully can see which ones bring you real traffic and make the money. Then focus on improving those and duplicating that success.

    Comment by mike — December 21, 2009 @ 5:30 pm

  50. Douglas said: “I bought an expired domain through GoDaddy’s auctions because the domain name had my niche in it, and it had several hundred backlinks. However, when I set up the first web page with AdSense, the AdSense ads were blank. Even after a week, no ads, not even public service ads. So I guess that site was banned by Google for some reason, which is maybe why the owner let it expire. I don’t know of any way of checking the usefulness of a domain before you buy it. But obviously, not all expired domains are going to be useful or helpful to your own linking.”

    Ummmm… don’t confuse what Adsens eshows with your domain being banned… Unless an expired domain has high pagerank or a clever name you MUST have – I would not buy any. If you do – make sure that the domain is currently in the Google index. search Google and enter site:YOURDOMAINAMEHERE.org and see if it shows any pages are indexed.

    expired domains are great of they are .com and will get type in traffic or have a good reputation ond lots of bookmarks – but otherwise are risky

    There are too many GOOD names you can get – simply find a keyword phrase andbuy th .com or .net or .org

    Comment by mike — December 21, 2009 @ 5:33 pm

  51. Jonathan asked: “is it a good idea to put Adsense on a new site or should we wait till it has aged?”

    I’d say WAIT but to be honest you will most likely be fine either way. I doubt they have a hard rule about that. Then again if you break other rules it is possible it will trigger them to check for adsense and in combinaton they might do something like penalize you.

    Personally I always wait and see that pages get indexed before doing anything commercial on a domain. Start off nice and clean and do things lsowly over time so you can truly analyze wht the results are from your efforts.

    If you do too many things you’ll never really know what made the difference.

    Comment by mike — December 21, 2009 @ 5:36 pm

  52. Kelly asks: “How many backlinks is too much in the beginning. I have a blog that is newer, although I have been posting new and unique content on it everyday.The site got indexed very fast and each new post is also getting indexed fast. How long until I can get serious with the backlinks and how many should I get in the first month or so?”

    It’s all speculation Kelly! Who know for sure! Sometimes you need to push the envelope a little to see what the rules really are.

    I’d lean towards moderation – do what feels natural and reasonable until you see a web site getting magical powers and lots of traffic and rankings – in which case you know it’s made the grade and you can push the limits a little more.

    If you have enough domains to test with – try a few links on some and try a lot of links on others. If any get banned or drop significantly you’ll know from your own experience.

    How many though??? I’d say 5 or 10 links to a URL per day is good – 20 might be excessive.

    The key is making sure your pages get some new LINKS OVER TIME – not just on one day and disappear

    Comment by mike — December 21, 2009 @ 5:41 pm

  53. Thanks to all of you for the kind words! Hope you all have a great holiday season, A Merry Christmas and an excellent New Year 2010!

    Comment by mike — December 21, 2009 @ 5:44 pm

  54. Thanks Mike – what you’re preaching is more or less what I’m doing, but not by design – just not enough hours in the day! :-D

    “Then put a copyright notice at the bottom with your site name and then upload it by FTP and test the page in your browser.”

    Curiosity – the (c)-notice is for seo purposes or for (theoretical) intellectual rights protection purposes? I generally put my organisation’s name here, since the site is not a legal entity (in most cases).

    Comment by Jimmy Craig — December 21, 2009 @ 5:47 pm

  55. Earn Trust, Be Patient and Build Your Business Over Time!
    Your advice as usual is timely and relevant to anyone who is in this business for the long haul (and not out to make a quick killing). Thanks for the tips in this one – you always provide us with well thought out posts. Link building and indexing take time and consistency.

    Best for 2010!

    Comment by Boxing Gloves Manufacturer — December 22, 2009 @ 7:09 am

  56. Great read Mike, the less you do to get seo fast the better, is right on and I seen it first hand, keeping it average and not throwing everything you got at it on day one will get you indexed, or at least it worked for me.

    Jon

    Comment by Jon Fox — December 22, 2009 @ 9:25 am

  57. Great article Mike

    Not a lot of people are preaching this but it absolutely makes sense. Why spend all that hard earned cash, sweat and maybe some blood mixed with tears only to find your site confined to Internet scrapyard?

    Thanks for Sharing

    Discover Discount Home Gym Equipment today!

    Comment by David — December 22, 2009 @ 10:03 am

  58. Great article Mike

    Not a lot of people are preaching this but it absolutely makes sense. Why spend all that hard earned cash, sweat and maybe some blood mixed with tears only to find your site confined to Internet scrapyard?

    Thanks for Sharing

    Discover Discount Home Gym Equipment today!

    Comment by David — December 22, 2009 @ 10:04 am

  59. Well done Mike.Your work on this blog is praiseworthy.

    Comment by Relationship counseling Brisbane — December 31, 2009 @ 12:24 am

  60. I got a new domain 3 years ago and never got around to using it. It had the standard default ISP page on it and after 2 years it had a PR 2. All the page said was future home of domain name.

    Good advice on building a business on the web. Build it slow and steady, don’t rush things even though web time seems much faster than regular time.

    Comment by webmatrix — December 31, 2009 @ 2:08 am

  61. Thanks for the information. Ya Seo have patience because not necessary when they do article submission in site and they get high pr or traffic. Good Blog.

    Comment by joyce — January 1, 2010 @ 6:33 am

  62. Awesome info ! We all can take a bit more attention to these simple details that could make life so much easier.

    Comment by John R Jensen, II — January 1, 2010 @ 1:17 pm

  63. Looking to start an online marketing blog, but struggling to find contributors. Any good blogger jobs sites?

    Comment by fashion jewellery — January 5, 2010 @ 4:40 am

  64. great post. lots of good info. when I first started my blog i was worried about getting backlinks to fast and getting flagged.

    Comment by apple tablet — January 5, 2010 @ 6:28 pm

  65. Forgive me
    I just knew what you gave to me.
    I am very happy to try to trust you with the best possible
    tanks for you information

    Comment by I Putu Suandra — January 5, 2010 @ 7:13 pm

  66. What you say makes a lot of sense,
    its really nice post all along.

    Comment by pavelitbay — January 13, 2010 @ 7:16 am

  67. Yes,Mike , do agree with you , its just a number game,all guys just busy for number or data

    cheap ed hardy clothing
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    Comment by cheap ed hardy clothing — January 16, 2010 @ 1:15 am

  68. Whoa. God thinking. Never ever let Googlebots be mad at you. It’s later or never. Better be patient and step by step optimize your website than exert seffort big time. Your website will really lose all if Google found out you’re using BlackHat techniques and stuffs.

    Comment by Quality SEO — January 17, 2010 @ 3:13 am

  69. Citrix JN0-350 braindumps is a great feast for all of the candidates of Citrix JN0-400 certification exam.

    Comment by JN0-331 — January 25, 2010 @ 7:53 am

  70. Mike i agree with you that we need not waste lot of time in getting our sites to index. Just set up the site put up an article on homepage with 600 – 700 words. Get one or two back links after 2 or 3 days the homepage has been setup. Then ping our sites and bookmark it on few places and voila our sites will get indexed in Google soon. My sudokupuzzlestoprint.net site got indexed in 8 days after i bought the domain and set up the homepage.

    Comment by sudoku puzzles to print — January 26, 2010 @ 5:24 am

  71. There are definitely ways to get your side and pages indexed quickly. To maintain the sites in the Index, apart from core quality, is to start a backlink campaign towards the pages you want in the SERPS.

    Comment by SEO Backlinks — January 26, 2010 @ 3:02 pm

  72. Mike,

    Thanks for the advice. I am a student of IM and just starting to get off my butt and create some sites, and I must admit that I am impatient. I guess you are right; just put up sites and let them cook. But are you saying its bad to put google ads on a new site?

    Comment by Dean — January 30, 2010 @ 7:10 pm

  73. Good advices. I wonder how google can keep track of all these details about every new site that popup on the spider daily, they must be seriously data flooded.

    Comment by Nathan Rodriguez — February 1, 2010 @ 9:38 pm

  74. I just started a few microsites, thanks for sharing so valuable info, i’ll apply your advices.

    Did you see the Wii Fit Girl vid?

    Comment by Bosch 24v Battery Site — February 2, 2010 @ 10:54 am

  75. Thanks for very interesting information!

    Comment by Flowers — February 3, 2010 @ 5:05 am

  76. Hey Mike,

    In regards to doing SEO the slow and natural way, I could not agree more. If you want hoards of traffic coming to your brand new website then you should just set up and an Adwords account and go crazy. Google is the top search engine because of the relevant results they produce for their users. As an online marketer you have to stick to Google’s relevance philosophy or you will not get found through SEO. Only the consistent marketers that write valuable and useful content in a natural progression will win this SEO game with Google. Thanks for sharing.

    Comment by Joey — February 4, 2010 @ 3:18 pm

  77. do you trust Google in the first place?

    Comment by SEO Nepal — February 7, 2010 @ 7:06 am

  78. yes i trust google because it provides me legally all the
    services.

    Comment by gena — February 11, 2010 @ 6:19 am

  79. google is an engine. it score my site based on the metadata. if google was a human, it will not trust me

    Comment by Penginapan di Jogja — February 23, 2010 @ 12:37 pm

  80. Yes, domain history matters, but Google has become smart enough to know when to “reset” its penalties.

    If you buy a domain, put up a placeholder, and it doesn’t get indexed within a week, what you should do is redirect the page to a parked page, and change the WHOIS info drastically. Google themselves are an ICANN accredited registrar, so they can see changes in WHOIS.

    Eventually, the penalties will “reset” and you are good to go.

    Comment by HP Management — February 27, 2010 @ 10:00 pm

  81. Great advice.
    Common sense approach you just can’t argue with.
    I see you’re working hard and smart here Mike, just to let you know … you’ve “established trust” with me.

    Comment by sem san diego — March 3, 2010 @ 2:15 am

  82. What you describe here is common sense. But you know what: Google is not that smart. They don’t use common sense. Everybody thinks Google is so smart and you can’t spam their search results. Hell, is possible, and is so easy. Just google for “viagra online” “buy viagra” and so on. And is been like that for years.Many years.

    Comment by Mark@school grants — March 5, 2010 @ 7:03 am

  83. A prime example would be the BBC. They have a strict set of guidelines that editors must adhere to with regard linking to sites on the web. They also have strict guidelines set in place and overseen by government appointed bodies. These seed sites will be given a trust factor which can then be carried (or voted) to other sites, (like page rank) through their links.

    Comment by akc puppy — March 12, 2010 @ 12:43 am

  84. thnx for this article. I have been marketing online for months now.

    There is a plethora of information on building up links and getting a high page rank…

    Comment by kaos distro — March 24, 2010 @ 12:03 am

  85. Patience is really vital in SEO because results may realy take much time than usual and in every site Google react differently.

    Comment by Website Designing Dubai — March 29, 2010 @ 6:15 am

  86. hmmm
    nice post as for me! really!!
    thx a lot

    Comment by Trance — April 3, 2010 @ 9:50 am

  87. Hi Mike,
    I’ve been searching to all corner of the world why my sites are being penalized by Google. Your article almost gave me an answer but not yet. It seems the only thing lacking is TRUST.

    My problem now is how to get out of this sandbox effect? I admit being too aggressive with SEO, backlinks and what not (just as the way you spelled them). I’ve seen page previously ranking in the first page now in page 55.

    p.s – All my domains are new with some being just subdomains. The damages already being done. HELP ME.

    Comment by Pocket Video Camera — April 5, 2010 @ 10:54 pm

  88. Hey Mike,
    It’s too good article. This post is very informative. I totally agree with you and age is an important factor for the process of Site. Thanks for sharing with us. Have a nice day.

    Comment by RapidSSL — April 23, 2010 @ 2:46 am

  89. Hi Mike,

    Most of what you say makes a lot of sense. You want to humanize your sites if you’re doing any automated posts or banklink building. I had a few sites that within the first few weeks were ranked 14 & 27 in Google. But I added too many banklinks in a short time and I got slapped. Most of the sites I put up now I may add a few BL’s and that’s it. Let nature take it’s course. It works much better.

    Thanks!
    Tim

    Comment by Golf Shoes Closeouts — April 25, 2010 @ 1:39 pm

  90. very nice information, would come again and love it

    Comment by cheap nike air max 90 — June 20, 2010 @ 8:06 pm

  91. Great. At the middle I have decided to left the page as thought what nonsense you are talking about. But when I keep reading it change the way of thinking. Interesting Article.

    Comment by Mobile Application Development Company — June 21, 2010 @ 5:55 am

  92. i never doubt that mind power can also increase the healing ability of the body.:~”

    Comment by Courtney Lloyd — June 21, 2010 @ 11:59 pm

  93. Thanks for this info. Newbies like me will have a chance to avoid to fall into this trap. Keep on writing so you could help more people like me who would want to be successful in this business.

    Comment by mondex1 — June 22, 2010 @ 1:43 pm

  94. somtimes it is very difficult to get quality backlinks from authority sites.~-;

    Comment by Charles Davis — June 30, 2010 @ 1:31 am

  95. getting many backlinks is very important for websites to gain search engine rankings.:*-

    Comment by Maria Howard — July 20, 2010 @ 7:44 pm

  96. i always thought that there is some sort of built in mind power in everyone of us.~:.

    Comment by Lily Walker — July 26, 2010 @ 9:53 am

  97. yeah its true that somtimes it is very difficult to get quality backlinks from authority sites..
    nice sharing mike
    thanks
    sarah

    Comment by sarah — August 9, 2010 @ 1:09 am

  98. i visit here first time i am agree with you that age is an important factor for the process of Site.google is a great search engine so google watching every little thing we do…
    thanks for info
    best regards.
    jiya

    Comment by jiya — August 9, 2010 @ 10:42 pm

  99. Hey Mike. Just Want To Say sorry! I DO NOT agree With Your post At all.

    First Off Google Will Not Penalize Any Site That gets a lot of links New Or old.
    This is Just a Myth.
    See…. If It Were true then all i would have to do is look at an upcoming competitor and also be happy the site is new…. then I wou;ld hammer that site day and night with backlinks using all automated tools. Like Xrumer… I could blast 10,000 links to that site in one day. then do that again the next day and so forth….. Now Do You Really Think Google is that Dumb??

    No WAY!!! Google’s Spokes person Matt Also Said that Google realizes anyone could do that to the competition and with that they CAN NOT penalize a new site for backlinks.

    Just Won’t Happen!!

    Comment by Eric — August 13, 2010 @ 1:21 am

  100. Great advice…

    Comment by Creare site — August 24, 2010 @ 4:41 am

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