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Google Insights for Search

Google Insights for Search is a great keyword research tool that deserves some attention if you are looking to spot trends and jump on them!

> Link to Google Insights for Search

There are a million ways to use Google Insights for Search – it has such great info, but let’s try to use it to help us build a campaign – whether PPC or Natural Organic SEO

Let’s say you want to promote a new product or CPA offer – simply go to Google Insights for Search and type in keywords relating to the product and note 2 columns in particular – Rising Searches and Top Searches (under search terms).

Change the settings to 90 days on Google Insights for Search so you can see the CURRENT trends (it’s set to a few years by default). This will show you keywords that are on the rise. Click those and you’ll be taken to more data. Keep track of the keywords and you’ll have an excellent list of “off the beaten path” keywords that are GROWING as opposed to drooping.

Also of note at Google Insights for Search is the “regional interest” data – I just searched for “affiliate marketing” and noted India is at the top above the USA! Hmmmm…. India might be ripe for some PPC traffic, possibly even at a good bid price.

Me, I have Google Insights for Search as a widget – gadget set up on iGoogle – so I can see at a glance what is going on for a few key search terms

So there are a few ways to use Google Insights for Search.

Here are some helpful links with more info on Google Insights for Search.

> Insights for Search iGoogle Gadget

> http://googleblog.blogspot.com/2009/08/new-features-and-languages-for-google.html

> Search Trends

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67 Comments »

  1. love it

    Comment by 润城生物 — June 30, 2010 @ 7:48 pm

  2. This was awesome information. Thanks Mike!! I will continue to come back and learn more from your tips and info.

    Dan

    Comment by Dan Lamas — August 10, 2010 @ 3:45 pm

  3. It’s hard to place our site on top rank of google, but it’s not imposible, just target good keyword with less competition and here we go
    Libertin

    Comment by Libetin — August 31, 2010 @ 9:19 am

  4. Really interesting post and thanks Mike for sharing and keep it up. No doubt, Keywords research and selection is most important in organic search engine optimization and getting for top ranking in major search engine like Google, Yahoo and Bing.

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  6. brilliant tool, never knew it existed. google has really great tools and thanks for finding this

    Comment by Goa — December 16, 2010 @ 2:36 pm

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    Comment by resa — March 2, 2011 @ 5:30 am

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  14. Great blog, really a informative one. Your sharing of techniques are 100% and authentic. i must keep in this mind for the future work.

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  15. It’s another useful stuff for Google users who are engaged in online business. Google really knows what their users’ needs.

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  16. No Doubt, this is another useful information!

    Comment by leveragenews.com — October 9, 2011 @ 4:16 am

  17. First time I really noticed insights for search and I’m gobsmacked how useful it is for SEO campaigns.

    Comment by Miss KG Shoes — January 22, 2012 @ 4:42 am

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