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Google Search Engine Algorithm Changes

I’m still getting lots of emails and articles sent to me about the well publicized “Google Alogorhytm Change” from a week agoo (Feb. 24, 2011) that is supposedly affecting and hurting some sites and webmasters – especially those who rely very heavily on article marketing to make a living.

1st off – let me say that you should NOT worry or be more concerned about this UPDATE than any OTHER update because the fact is Google is CONSTANTLY changing how it ranks sites and web pages – it happens regularly.

The main difference that I can see is that a few high profile “article sites” that are pretty darn big – maybe even TOO BIG – such as ezinearticles.com, buzzle, associated content, squidoo and hubpages in particlular – have been said to have a significant reduction in traffic from Google because THEIR rankings have dropped.

So what!

It may open up more slots for us and our high quality real content web pages!

Unless it is affecting you personally and you have seen TRAFFIC go down – keep in mind almost every time something GOES DOWN that something else will GO UP! So – do not stress out about this!

Is it affecting ME personally?
NO! I can’t say it is. I have seen ONE of my big money keywords DROP off the front page onto page 2 – but I have so many of them that ONE alone is nothing to worry about and may not be related to the changes.

Hardly anything at all has changed for me and my sites. I’m still doing very well!

Traffic numbers are the SAME overall.

Plus – this kind of stuff happens day to day so who is to say this is even related to the BIG CHANGE???

One of the things I teach people is that you need to diversify and not put all your apples in one basket.

If all you do to make a living is submitting your articles to ezinearticles, you might be in trouble! If you have your own sites that deliver value to the end user and you are NOT a one trick pony – you will be fine!

If you have more than one site or better yet several or many and you mix things up and deliver value to the user – you should not be impacted very much or even at all by the recent changes at Google.

If your sites offer real value with good site structure and no dirty tricks you should be fine – perhaps even better off as more slots are opening for you to rank in easier.

Google still wants good sites with value to rank on top. That’s exactly what we do – right? They just want a few sites in particular that offer LESS VALUE to rank on top LESS OFTEN!

I think that’s good!

So what are the changes that Google has made in ranking sites???

Who knows for sure. Also – it is NOT affecting ALL RANKINGS.

I have checked and I still have the number one position for my most important sites that I have been working hard to keep on top. No drastic or radical change there.

As far as I can tell Google has made a decison to devalue pages from certain kinds of sites – they happen to be some of the BIGGEST article sites – mainly ezinearticles.com as I hear them crying the loudest right now.

To be honest – I never did think that ezinearticles.com deserved so many TOP RANKINGS just because of their overall JUICE (PageRank).

They are crying big time because to them a change that affects a lot of their rankings is enough to hurt them because ALL OF THEIR APPLES are in one basket pretty much.

They live on the free traffic they get from Google and their Adsense earnings.

You can LIVE or DIE by one site alone – especially if you count on traffic from Google.

ezinarticles.com in my opinion never realy delivered premium value content. Their articles have always been pretty weak. and they are really not even special or unique because people take their articles and put them on many other web sites.

I’m not saying ezinearticles does not deserve any traffic from Google – they do – but I can see how Google may have looked at them and how they seem to rank on top for almost anything and Google said hey – let’s tweak a few scoring factors so ezinearticles.com – which is a low to mid value article directory is not ALWAYS rewarded with a top ranking UNLSS they REALLY deserve it.

So this may be good for us – because now – ezinearticles.com and other alledged MONSTER article type sites will need to EARN their rankings with more text links just like us regular folks!

We’ll get MORE top rankings because our pages are BETTER and we have more LINKS pointing them!

That’s good, right?

I’m curious what you think. Tell me!

Also – here is a revealing blog entry from the main dude at ezinearticles.com that has a comment tsream a mile long! People are really reacting strongly! Christopher at ezinearticles is scrambling and is really worried, complaining and even originally said he was changing the author bio links to NO FOLLOW to try and make Google like him more. It may make Google happy but it will hurt him even more if he pisses off the people who use ezinearticles.com to get links.

That’s why most people submit articles to them, right??? For the text links from an authority site and for the traffic ezinearticles got from top rankings on Google.

If you asked me – ezinearticles is going TOO FAR to kiss up to Google and try to show them it is a PREMIUM CONTENT site deserving of MORE top rankings. I’m sorry, but the stuff that they do is not really PREMIUM quality f you asked me and they don’t deserve the top spots based on their level of quality or hie monster PageRank.

I’m not saying ezinearticles is bad. Don’t get me wrong. ezinearticles.com has been a fine place to submit articles to get backlinks and traffic. BUT ezinearticles does not AUTOMATICALLY deserve top rankings because their content is better – in fact – very often it is NOT as good as the other stuff out there.

Here is the link to the discussion at ezinearticles:


Read it at your own risk! There is some negative energy in there for sure!

It’s very long and filled with many ANGRY comments and over-reactions.

There is no reason to fight over this stuff – at least not here – what we do is offer value and hopefully we deserve all the top rankings we are getting!

Also – here is the official announcement from Google:


What do you think?

Mike Liebner on Twitter

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  1. Google algorithm change again??? They will never get bored of that, won’t they:)?

    Comment by Engineering — March 4, 2011 @ 4:48 pm

  2. Dear Mike, Good stuff and thanks for helping me understand this. I work on my websites and my blogs and do submit articles to ezinearticles for more links. I hate to see the work I do get devalued, but since I have original content on my blogs, I guess I’ll be okay. Thanks for the reassurance.

    Comment by Dawn — March 5, 2011 @ 12:40 pm

  3. Mike, Great stuff. The problem I see with Google is that those of us with smaller websites are up against the big guys like Wal-Mart for what we are selling, not that our submissions of articles getting low-balled would kill us. That’s a big Google algorithm problem. Any info on that? Thx.

    Comment by dascott — March 5, 2011 @ 12:43 pm

  4. Fortunately I have been moving in the direction of making better quality sites and content. I did have 2 of my older sites completely deindexed while the rest of my sites are doing ok still.

    What was different about those 2 sites? Since I was no longer actively working them much, I was accepting content from a popular article distibution network. I screened every article before publishing and weeded out anything that was off topic, poorly written, poorly formatted or poorly spun, which was about 80% of them! They weren’t “scraped” or duplicate (as most of them were spun), but they weren’t great articles either. I expected the sites to lose rankings with the update, but not be completely deindexed.

    Might not be related to the algorithm change though, maybe it was related to the outbound links in those articles or something, and the timing was just a coincidence. Oh well, no big deal, gives me a chance to rebuild the sites using what I’ve learned to make them much better.

    Comment by Ken — March 5, 2011 @ 9:58 pm

  5. When I heard that Google was looking for more “quality content”
    I immediately thought of you because you have always stressed the fact that we need “quality content”. I am glad that you wrote this post. I am going to stick with quality articles and quality backlinks. Thanks

    Comment by Elaine — March 5, 2011 @ 9:59 pm

  6. Hi Mike. It appears this is to be the same panic that always occurs whenever Mr G announces a major change in the algorithm. No doubt some Guru types will be calling it ‘The End of Google for IM’, as they so often do! They will predictably go about trying to sell their new products and or services to bring webmasters and their sites back from the brink of despair.

    Of course, most of us who have been online for any number of years now, will know that most of these ‘rescue packages’, and there will be some, are total baloney.

    But as you have pointed out for many years now Mike, it is the delivery of quality content, clean pages, and the implementation of basic on and off page SEO that prevails. This is not yet another ‘Google Slap’ for webmasters who build sites to last, but merely an update to the algorithm to weed out as many tacky low quality pages as possible. These will be pages that deliver little to nothing of any use to Google’s customers, i.e. those who use its search tool.

    The people who produce crap pages, have more Google AdSense units or affiliate banners than actual page content (readable text), will surely be the ones who notice a drop in their rankings. Those who scrape what bit of content their pages do have and use tactics for building them that are frowned upon by Google will be worse hit. Then again, perhaps it’s only fair that they will no longer be occupying the top slots in the search engine results pages!

    I think most of us who are members of Blogging Underground (BU) and Article Underground (AG), want their sites that last. These are sites that continue to make revenue year in and year, out, and once built, take just a little time to maintain them in order to keep the pages fresh and alive in the eyes of the SE’s.

    Crappy pages, scraped content, and the plethora of black hat tactics used by so many, can hopefully no longer be sustained. Webmasters short-cutting, producing crap, and using total automation in order to bully their way to the top will hopefully become the dinosaurs of Internet Marketing, and the SE’s eventually smarten up their act to weed out these idle types.

    Aitch (Netentrepreneur)

    Comment by Aitch — March 5, 2011 @ 10:14 pm

  7. Hi Guys,

    Talking about the Big G. This may not be totally related to the topic, but yet may be interesting for some. It’s about AdWords. I also need some help, please.

    I created a display ad in AdWords for a new IM course I market. I bought the rights to the material and put up a site, created the display-ad to test sales copy and next thing…
    My AdWords account is banned with no explanation at all why this happened. Eventually I had contact with a lady @ Google who gave me the reason: THIS TYPE OF SITES ARE CONSIDERED A SCAM!! I once more looked at my sales copy to see if I used any “snake-oil” text/words, but I can say that this is not the case. Fact is it’s a very high-end training course in the IM niche, created by two of the most respectable internet marketers out there today.

    I even posted on the AdWords Help Forum but after 2 weeks NO reply to my request for help.

    It’s things like this that really leaves you POWERLESS to the Big G. Fact is, one can’t just ignore them, they are important.

    If you have a few minutes, I would appreciate it if you can have a look at the site and tell me if you see anything SCAMMY in my copy writing. I’s really appreciate it.

    Comment by Maartin — March 5, 2011 @ 10:38 pm

  8. Sorry – I left the wrong URL to the site under discussion. This one is correct!

    Any help / advice would be highly appreciated

    Comment by Maartin — March 5, 2011 @ 11:02 pm

  9. I agree with your comment that big sites do not necessarily have better content. In fact because of their size, they are more prone to some really lousy content if they are not careful in authorization process.

    Comment by Matt — March 5, 2011 @ 11:27 pm

  10. Well Mike, I have seen very little change on any of my articles on hubpages or ezinearticles! In truth, my CTR has increased at hubpages.
    Thank you for the opportunity to comment, I have never had a better mentor than you on the net. You never lie or exaggerate and all the methods you have suggested have worked beautifully for me.
    All the best mate, you deserve it.

    Comment by Ernest — March 6, 2011 @ 12:11 am

  11. I totally agree, we as web publishers just need ad more value to the web, and using plr articles, it’s good to ad words in the begining – middle and the end, not just throw duplicate article on your site in a lazy way.

    By the Mike what adsense plugin are you using on this site. I dont like my plugin, i can only place one bloc into my post, I like how your adsense blocs comes smoothly in your post

    Comment by Thordur Mocan — March 6, 2011 @ 2:07 am

  12. Google was becoming just like the high street, all the good spots taken by the same big retailers irrespective of quality and lacking diversity.
    Relegating a few of these “players” leaves more room for the smaller guy to show his creativity.

    Comment by Petra Peach — March 6, 2011 @ 2:31 am

  13. Thank you for your very informative comments. I was wondering what had happened to all my backlinks and if there were any hope in getting them back…or am I just dreaming.

    Comment by amanda — March 6, 2011 @ 3:20 am

  14. Sorry it is CO not Com I am dreaming. Excuse me.

    Comment by amanda — March 6, 2011 @ 3:22 am

  15. im still fairly new to IM so im not going to worry too much yet as i only have the one site and not sure how it all works anyway.Maybe next month i will come back to this site and have a real rant when i relise ive been smacked down(got to be up there first) by google.

    Comment by james — March 6, 2011 @ 6:40 am

  16. I agree that scraped content is stolen content and that it is good thing that Google is trying to rectify the problem.

    It is about time. People who steal content (and I have had a lot of content stolen by others from my websites and blogs) are saying to the world that they lack integrity, class, and execellenc and at the same time have absolute no creativity or motivation to create something that truly benefits humanity. Quite pathetic, wouldn’t you say? It is because of people like this that the world doesn’t work in better harmony as it should.

    I have not had any problems with the latest Algorithim change by Google because I have great content. In fact, for one of the most important search terms that has helped me sell over 125,000 copies of my book “How to Retire Happy, Wild, and Free”, I have the #1 spot on Google, but I also have the
    #8 spot on the first page, and 3 of the spots on the second page. In other words, I have 5 of the top 20 spots on Google.

    For another important search term, I have the #1 spot and the #2 spot. And remember, I can’t duplicate the #1 website to get the #2 spot with another website. The #2 spot by the way is a Squidoo page which was not affected by the Algorithm change.

    I have a lot of other #1 and #2 spots on Google for important search terms. How do I get them. As Seth Godin says, “Being average is for losers. Being better than 98 percent of the competition used to be fine. In the world of Google, though, it’s useless. If you are not going to get to #1, you might as well quit right now.”

    Ernie J. Zelinski,
    Author of “How to Retire Happy, Wild, and Free”
    (Over 125,000 copies sold and published in 9 languages)
    and “The Joy of Not Working”
    (Over 250,000 copies sold and published in 17 languages)

    Comment by Ernie Zelinski — March 6, 2011 @ 10:24 pm

  17. Don’t forget this is all speculation. We really do not have inside information about what Google has changed. The only thing we do have is the data from our own sites or statements from others. My traffic has stayed the same. I can’t see anything unusual or different.

    Comment by Herb — March 7, 2011 @ 9:58 am

  18. Hi Mike,
    Thanks for your explaination. I don’t always take the time to read the comments but I read through 20 or so. Very enjoyable and really nice to know that most of your clan supports quality content. Goggle has to moniter the junk. Good news for the folks with good stuff!

    Comment by Loraine Mulllen-Kress — March 7, 2011 @ 2:12 pm

  19. I want to say at last content spinner and other spammers will now understand it is so frustrating being outranked by some lame content. Till now I have seen no difference but I am sure it will come this is a major change from Google.

    Comment by Gimo — March 18, 2011 @ 4:13 am

  20. Good article! I predicted that EzineArticles will get hit but that was huge impact on the article marketing business. I think article marketers will now start with other marketing.

    Miroslav from http://www.internetgurublog.com

    Comment by Miroslav — March 19, 2011 @ 5:03 pm

  21. This affected me so bad because i was relying on affiliate marketing. Nowadays, it takes ezinearticles a lot of time to accept my articles and they reject a lot of them. I need an alternative system.

    Comment by kingsley — March 25, 2011 @ 2:27 am

  22. Thanks for all the detailed info concerning all the changes Mike its very appreciated and worth reading as your posts are most valued.
    PVC Vertical Blinds

    Comment by Len — March 27, 2011 @ 7:29 am

  23. Hello, I’am from Georgia,Here information and education about Google and all the tools associated with Google are difficult to get or find. However, a little information is reachable. Therefore discussions that you have made here is very much useful and impressive. I would like to thank you for your effort and helpful information Restaurants in Georgia

    Comment by George — March 31, 2011 @ 11:51 am

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    Comment by Tony — March 31, 2011 @ 12:03 pm

  25. My dental site lost a step on ranking, but the good news is it’s something that can be made up for. Like the post said diversity in links will serve a site better.

    Comment by dentist farmington — April 6, 2011 @ 5:07 pm

  26. I find this post very interesting and now maybe the people that buy links by the 1,000’s will be next on the chopping block. I was always taught that “Content is King”. Maybe now we can get back to basics and quality for the readers. I gotta go and write some more content for my websites.

    Comment by Johannes — April 9, 2011 @ 11:21 am

  27. Hello, I’am from Georgia,Here information and education about Google and all the tools associated with Google are difficult to get or find.

    Comment by Pyrenean Mastiff — April 11, 2011 @ 8:19 am

  28. Hi,
    I am new here.Its a very useful post.
    Thanks for this nice sharing.

    Comment by sonia.mike732 — April 29, 2011 @ 6:47 pm

  29. As others have mentioned, just focus on creating good content and your rankings will be continue to improve. Getting visitors to your site is one thing, keeping them there and getting them to come back is another thing entirely.

    Comment by John Holland — May 3, 2011 @ 11:14 am

  30. I did not know in the first place that such massive scale of supercomputer exist in this world, let alone the purpose of us having that arround.

    Comment by Website link building — May 4, 2011 @ 8:49 pm

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  33. it seems that google algorithm changes all the time, which makes the junior SEOer like me a tragedy.

    Comment by silverlight developer — August 8, 2011 @ 11:23 pm

  34. Hello,
    Do you know of a good source of information to keep up with all the google changes?

    Comment by Karen — August 15, 2011 @ 2:10 pm

  35. Great post, It’s very helpful and informative article. It seems that google algorithm changes all the time, by the way have you heard about the new “Social Media platform that shares it’s revenue with users?”

    Click my name to go to the Facebook Page and find out more.

    Comment by Angela favs RealStew — August 17, 2011 @ 12:52 am

  36. Hi friends thanks for sharing your seo tips. I increase over website with your tips thanks again.

    Comment by Ramesh sharma — January 16, 2012 @ 11:43 pm

  37. Hi friends thanks for sharing your seo tips. Fresh Blogs is also very important part of the seo because gave extra points to fresh contents.

    Comment by Ramesh sharma — January 16, 2012 @ 11:47 pm

  38. This article is really great and I really enjoy reading. This information is really helps me a lot. Thanks for sharing this article.

    Comment by spark plug — February 14, 2012 @ 3:46 am

  39. I really agree that now google are looking a good and quality content and google algorithm changes all the time. we should always follow google update.

    Comment by Phoenix Mover — March 8, 2012 @ 9:20 pm

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