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Look at the keyword research data on this screen capture from the Google Adwords keyword tool and then tell me the answer to this question:
“Which is better to use for analyzing potential traffic when creating your primary target keyword – “exact match” or broad match???
Do you see how the broad match search volume for medicine sports is so high – yet the “exact match” is so low???
If you asked me – this keyword – medicine sports – would be a BAD primary target keyword.
If you get a top ranking for medicine sports you are NOT going to get the broad match traffic.
The exact match traffic is what that backwards keyword really gets!
I personally feel that I would rather look at the EXACT data representing the exact search as it is typed in by the searcher.
That’s how Google looks at it.
Broad match does not reflect the volume that a keywords will get with a top ranking – only EXACT MATCH accurate indicates potential volume for a top ranking.
The “exact match” data more accurately reflects what the target is capable of in volume becase it does not include all the other possibilities that borat, er, I mean broad match includes.
If you only look at broad match data it is deceiving. Even if you get #1 for medicine sports it will NOT bring you very much traffic. In fact that 170 volume is pretty low.
You don’t get rich by getting number one for low volume keywords.
Take the above example and compare the Global Search Volume for
which has a broad match volume of 368,000 which seems very high.
If you change the Google Adwords setting to “exact match” however the gloabl monthly search volume drops to 170 – yikes!
And for me – 170 just isn’t enough to justify making it my primary target keyword.
The reason it dropped to 170 from 368,000 is that the PHRASE is backwards. No one searches for medicine sports – they’d search for sports medicine maybe – but even then – the BROAD MATCH data ALSO includes words BEFORE – AFTER – IN BETWEEN the keywords! You’d have to target EVERY POSSIBLE VARIATION which is next to impossible and would require too much time!
If you target the wrong BACKWARDS keyword – it will be more challenging to work it into articles because no one ever really says medicine sports naturally.
If you look at exact data you see that – 170 is actual usage! No one talks like that or writes like that – so why target a keyword like that?
I do not! You shouldn’t either.
Target keywords that make sense when you read them out loud!
Do not target keywords that are backwards or shuffled in different order!
It’s harder all around and the payout wil be less in the long run than if you qualified your target keyword with more accuarte search volume data such as that from “exact match”.
That’s why BROAD MATCH data is not good for picking your primary keyword targets.
It might be OK to look at to get an idea of ALL the possible searches including the keyword – but the truth is – we can’t adequately target that many keywords anyways.
I believe it’s much more effective to find several “exact match” keywords with more realistic volume data to target rather than go after broad data that is pie in the sky and unattainable – so why even look at it?
If you want LOTS of traffic you need to focus your initial efforts on a PRIMARY Keyword Target which gets a good volume as shown in “exact match” data.
I say 200 minimum per month “Exact Match” Global Volume for beginners. If you have experience getting top rankings then over 1,000 ”exact match” at the low end for intermediate level web publishers.
Otherwise if you target under 200 exact match volume you’ll be building pages for keywords that won’t bring much traffic.
So – start checking that EXACT MATCH box when you do your keyword research! You’ll have an advantage over those who are fooling themselves with the BROAD MATCH data!
Now – if you find this interesting you should really go check out my full article on this at the Blogging Undegrround forum.
The post is called More Keyword Targets are Better!Tags: Adwords, Google, google adwords, Keyword Research, top ranking, Traffic