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What does Google have to say about duplicate content?

What does Google have to say about duplicate content?

Ooops… I should not have repeated/duplicated the title… hope they don’t penalize this blog!

Happy New Year! Wow! It’s 2007!

OK, so I have been doing a good amount of research recently on Google and Duplicate Content.

It appears that they finally have addressed the issue publicly and their policies have been quietly unveiled.

If you would like to read more and get in on the conversation, please visit the AU Members Private Forum and discuss it with us!

We’d love to hear what you think!

So far I just created 3 posts on this topic.

1. My conclusion about how “boilerplate repetition” as Google puts it, may be the reason some of my pages have been delegated to “supplemental status”.

Uh oh! Templates and blocks of text repeated throughout a site may be hurting us! Are you using disclaimers or privacy policies in your template? Or maybe have repeating tips and or resources??? That may just trip an alarm!

“Minimize boilerplate repetition: For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details.”

Wow… that made a light bulb go off…

“bolierplate repetition”

OK, this could be a problem for us… Google appears to be cracking down on the use of ‘boilerplate repetition” and cookie cutter premade sites and templates in general – especially ones that have footprints… ie easily identifiable sections of code/text that may have been used by “abusers”.

So if they find a SPAMMER who had pages that they penalized and/or banned a site and they noted an identifier such as <-- insert your spam content or article content here --> they can use that to find other spammers.

That’s a footprint. Any repeating block of text or code is. That includes HTML code.

So if there is a template you have that other spammers have used or may use, it could be trouble for you… especially if there are many premade cookie cutter sites that have the same duplicate content in addition to the template.

“bolierplate repetition”

The above quote concerns me because I tend to employ a strategy on my pages, whether using a template, or original designed pages, that has a universal disclaimer… Yes. I use disclaimers on all my pages… at least I have been…

What they are suggesting is that if you have a block of text that you use on your html template that appears on many pages on your site is that it could trigger a duplicate content penalty, such as relegating your page to supplemental result status…

Sooo…. that made me realize that many of my pages have BLOCKS OF TEXT on them that are repeated… that could very well be why some of my sites that use a common template across many pages have been supplemental…

The question is… if I do as they suggest and remove that BLOCK OF TEXT in my disclaimers or sidebar quotes for example, will that be enough to get the pages back to the normal index (not supplemental results) ???

Hmmm… food for thought…

2. I found a video interview with a Google employee where she discusses what duplicate content is and whether it is a penalty or can make Google look upon your site negatively. She says no penalty. Decide for yourself.


Vanessa Fox discusses sitemaps, pagerank and duplicate content.

Google says they do not give a “penalty” for duplicate content… hmmm… ok… sure.

3. The actual blog post text where they discuss their filtering methods’ and reveal why and how they look at dupe content.

What does Google have to say about duplicate content?

Here we have some insider talk about how Google looks at duplicate content. Keep in mind this is their public presentation and they surely have some secrets that are kept to themselves. But apparently a good number of webmasters ahev been concerned about this issue and have prompted them to make public a response.

*from the Official Google Webmaster Central Blog*


Discuss it AU Members Private Forum

If you are a member of Article Underground, please join us in the private members forum to discuss this issue! Opinions abound and may just help you figure out a fix to make your pages rank higher! I found a few myself!

Not a member yet? Join Article Underground at


Best wishes for a great year, Mike

How to use PLR Articles creatively


  1. The article on duplicate content that you have written is an accurate opinion and I agree with you, but it is my opinion that you have left out a few important details. The best source of information that I have have come across on the subject of duplicate content is an article that was published by Jason Isaksen and it is proven to be verry usefull to those who are interested. If it would be allowed, I would like to post a copy of his article on this web site, I have a copy of the article and I would like to hear of any consumer experiences or opinions about Jason Isaksens’ reasonings and strategies. Has anyone ever heard Jason Ryan Isaksen or read his article? Or if there is anyone who familiar with his services, I would glad to hear of your opinion on them. I have read several reviews on Jason Isaksen on many other web sites and it seems to me that this guy, Jason Isaksen is knowledgable in the field of duplicate content and when it comes to content he is changing the way consumers are creating there content in a good way. Any valid opinions on Jason Isaksens strategies or the article he has published on the duplicate content would be verry helpfull.


    Comment by sirjesse — January 4, 2007 @ 1:57 pm

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