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News and information for online web publishing professionals!

Opt in – or – opt out from newsletters?

Internet Marketing related newsletters can be a great source of information. I try to keep on top of what other people in my business are doing. 

Yes – I know – a lot of the “email lists” from gurus are mostly sending out junk or selling stuff. I agree those suck and those kinds of emails are a big waste of time!

However – a LOT of the email I get from internet marketers lists I have opted in to receive emails from give me ideas and often actually inspire me!

I think it’s good to be aware and newsletters are a great way to keep on top of what is coming out and going down in our business!

 Not everyone feels this way.

I just saw a member post in the Blogging Underground members forum giving advice to “resign from all the other marketing lists you happen to be on”.

He also said “Get rid of all those emails that are hurting your plan and keeping you from being laser focused on your plan.”

I’m not sure that is the best way to put it… I do not agree completely.

It’s good advice to try and focus on doing the things that bring you the greatest return on your efforts – so it is good to spend LESS time with email in general – that is good sensible advice!

BUT that doesn’t mean you should cut yourself off from what is going on and get OFF of all marketing email lists. You can learn a lot from those emails!

I have long heard people give advice to opt out of all newsletter and email lists and for me – it’s not good advice. :?

People who are informed and knowledgeable are more likely to succeed. The more you know – the more opportunity there is.

Personally I feel if you are serious about what you do and want to be an expert in your industry you need to absorb everything you can and be aware of as much as possible if it relates to what you do to make a living.

I personally try to get on almost every list I can (if it’s in my industry) so I can keep up and be aware of what other people in my industry are doing.

 If I get spammed or INSULTED by what someone sends me I will OPT OUT for sure. But even then I learn a valuable lesson and am reminded what NOT to do to people on my lists – so it was worth opting in.

I also use FILTERS in gmail and for the most part only get exposed to important stuff UNLESS I go digging into my folders.

I try to NOT waste too much time reading email UNLESS I am looking for something or want to see what people in my biz are doing.

If you use FILTERS properly you can sign up to as much as you want.

I’m not suggesting you waste time or follow many different peoples advice or training – but I do think you’ll be well served by keeping on top of what is going on in marketing and occasionally reading the emails being sent out there – especially if you have web sites that try to sell things. :o

Now before you try to set me straight – remember I am the guy that brought you the whole over-analysis paralysis discussion over 5 years ago along the phrase information overload and all that stuff.

>>> Over Analysis Paralysis – stop wasting time!

I still believe that – but – for me – I would rather KNOW what is going on if it relates to my business.

Newsletters are free and often give a great insight to trends in our business.

I suggest you learn to FILTER better rather than OPT OUT :)

Mike Liebner's Internet Marketing Blog

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11 Comments »

  1. Are there any newsletters that you would recommend? Which ones do you follow?

    Comment by Hispanic Directory — September 14, 2011 @ 1:14 pm

  2. I have a headache with newsletters. Many many newsletters come into my email box. But I do agree that there are many good, informative newsletters, I’m tring to find…

    Comment by dotnetnuke development — September 21, 2011 @ 2:19 am

  3. It’s really good that you’ve taken those marketing emails to your advantage. I sometimes find them annoying and a waste of time too. But I do click on the stuff that interests me.

    Comment by Franklin real estate — October 11, 2011 @ 4:13 am

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  6. Nice post.

    I also subscribe to many email newsletters and I look at them as valuable research tools. Like you said, you can use them to find out what others are promoting, maybe it’s something that you missed.

    It also will give you an indication as to how you stack up with others in your niche. If you think everyone elses email newsletters have better content than yours, than you need to step up your game.

    The more newsletters you’re subscribed to, the more information you’ll have to make better decisions.

    Comment by Internet Marketing Products & Strategies — October 20, 2011 @ 7:51 pm

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  8. It also will give you an indication as to how you stack up with others in your niche.

    Comment by baha — October 27, 2011 @ 7:27 am

  9. If the newsletter only has 1 or 2 opt-ins, they should only have 1 opt-out. That’s it. This is to be fair to the user. Once the newsletter compromises this trust, it will most likely upset the subscribers.

    Comment by Pittsburgh prostate — December 9, 2011 @ 10:45 pm

  10. Some of the newsletters actually inspires us. It’s difficult to decide whether to opt out or opt in to the newsletters.

    Comment by James Robert London — December 13, 2011 @ 10:58 pm

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