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I’m Down on Cookie Cutter Adsense tm Web Sites

I’m down on Cookie Cutter Adsense tm web sites, but am I wrong about that? It’s just that it seems next to impossible for them to get any traffic…

With Article Underground I encourage members to make unique web sites that have their own creative touches and personal character sprinkled all over them. I show them many techniques to make sure their pages are not duplicates of others that are out there.

But an emerging trend seems to be people buying cookie cutter pre-made Adsense web sites that are completed and ready to publish as is.

Complete with articles and template and even links. Some even have the same ebook giveaways.

Did you know that Google and the other search engines originally developed DUPLICATE CONTENT FILTERS to filter out IDENTICAL and EXACT DUPLICATES???

They don’t care so much if many web sites are using the same articles, but they do care if MANY pages are clogging their indexes and the pages are IDENTICAL.

Why should they list more than 1 of an identical page??? It’s a waste of their resources.

Also, they wanted to prevent spammers from getting ONE page that had top rankings and duplicating that page to get TWO.

So, duplicate content is very misunderstood these days… BUT I believe that EXACT DUPLICATE CONTENT WEB PAGES has no room for misunderstanding.

The reason this came to mind was because on one of the Article announcements Blogs, News Events Media, I found that a member had posted an announcement for his cookie cutter web site on gardening.

I visited the site that he linked and it looked familiar.

So I did a search on Google for one of the sentences on the page.

“small lake or pond in your garden”

It showed like 17 other sites that had that phrase – if you expanded the search… otherwise it only showed – goarticles.com

All the sites indexed except one (goarticles.com) looked exactly the same.

Same template, same words, same file names/URLs. Everything was the same.

I’m not talking about duplicate content, but rather exact duplicate content!

Look at a few of the sites and you’ll see exactly what I mean.

I’m just curious. Do people who build, rather, use these cookie cutter Adsense sites actually get any traffic from the search engines???

It would seem very hard to do if there are identical sites with the same exact pages, same template, same keywords, same links, same article file names… everything seems the same.

How can that get anyone any traffic? And the above is just one example. There are 1,000’s of these premade “Adsense optimized sites” floating around out there.

I realize a lot of people want a quick fix, but to me these sites are just 1 step whiter than say a Directory Generator scraped site.

I believe it’s one thing to use an article that somebody else may publish on a differently structured web site, but to use a complete cookie cutter web site with many pages already done, all exactly the same and guaranteed to be published by many others who will not spend 1 minute changing or customizing the sites… That doesn’t seem so smart…

Am I right? Am I wrong?

Or is there room for GRAY on this issue???

Let me know what you think!

You need links if you want more web traffic! Learn how to get the best backlinks at the Blog at Blogging Underground


  1. I think what’s even worse than that mike, is that people are actually quite willing to SELL that sort of product. Admittedly I have bought one Instant adsense template package. Joel Comm’s product. The upside with that product, and this is something all you out there who have bought these other types of products are going to have to do. Is that his product shows you how to go about editing the template, the css file and a bunch of other things so that these templates are at least a bit more white hat. I dont use the content provided by his product. Why?, because I did a search just you did and found the exact same or similar problem. Granted there are bunch more ways to drive traffic at them other than ranking organically, but the problem remains that they are or could be duplicate content and so set off the se filters, on google anyways.
    Nice to see someelse pointing out the problem though mike
    Cheers and beers from canada

    Comment by shaners — December 31, 2006 @ 5:38 am

  2. That’s why I never went the way of the cookie cutter adsense route. Why put up exact duplicate pages when you are just leaving one big footprint for Google to penalize you with.

    I was building some arbi sites in the past, but these too have gone by the wayside so that is why I joined Article Underground. I think AU gives everyone the chance to build some decent websites with minimum time invested.


    Comment by tjk1058 — October 24, 2007 @ 7:17 pm

  3. I had a very large site that I places about 10,000 articles on. It had a PR of 5 but was immediately banned by Google for duplicate content. I spent ages on Google’s forums and the replies were always the same – articles available elsewhere.

    I would strongly advise against cookie cutter sites. Furthermore I strongly suggest that PLR articles are used as templates for an article. I have done this on another site and mixed in a few raw PLR articles with great success. Even adding images to content works great.

    If you are unable to use PLR content as a template it should really have a few changes made to it. The true potential of PLR articles from the likes of Article Underground is achieved when the article is used as a basis for an improved article or one which is 100% unique. Such articles save masses of time in writing as most of the content is there ready to be rewritten and added to.

    PLR content is great, brilliant in fact, but only if you use it correctly. I got badly burnt with my first attempt but I have more than recovered my expense from the lesson learnt and I still subscribe to PLR producing sites 😉

    Comment by Scotland — February 13, 2008 @ 9:08 am

  4. It’s not worth the frustration, especially when you are not doing anything illegal, but Google makes you feel that way. I had adsense of a blog that got corrupted and I could not log-in. Anyway, just last week I went to my adsense account and found out it had been suspended?? Of, course with no warning/and or notification by Google. I was pissed probably someone kept clicking on ads. As far as I’m concerned it’s just as well. I don’t appreciate a company telling what I can and cannot do and then not to even give you the customer any respect; and no recourse to even defend yourself (no way to contact Google customer service). Like my Mother always said “What comes around Goes Around”. So, while the owners are enjoying their Huge profits (stock trading over $200.00) at the expense of us “little people” their day is coming. God don’t like ugly!!

    Comment by LeeAnn Summers — March 11, 2009 @ 6:48 pm

  5. I’m frustrated how to increase my earnings from google adsense. Can you help me?

    Comment by Mahendra — May 12, 2009 @ 4:16 am

  6. Who would know indonesia please stop by to my blog.

    Comment by Luthfi — May 12, 2009 @ 4:18 am

  7. Wow,
    does everyone these days rely only on google to provide traffic for them?

    I flip and build blogsites for clients and majority of content is plr. I change up the titles and a few paragraphs, sprinkle some affiliate links throughout and I’m done. I load up the site with about 20-30 articles and train new owners to add more articles and find traffic from other sources like social networking sites.

    And guess what, it works. Visitors come, click on adsense and buy clickbank products.
    I could build 10 ‘cookie cutter’ blogs all with the same content, which I don’t, and sell them but it all depends on the buyer who raises the most backlinks to their pages to get a good ranking on google. 10 quality backlinks against 2 backlinks, who do you think will get the higher ranking? (unless those 2 are authoritive sites)

    Yes, you probably can’t do this with an adsense site that only updates it’s content from google. Those ones are ugly :(

    Thanks Mike, great content as usual!


    Comment by Al — May 14, 2009 @ 3:11 am

  8. Nice Article, Thank for your Sharing.
    Dofollow Social Bookmarking

    Comment by Susy Shin — August 2, 2009 @ 12:37 am

  9. Thank for your post.

    Comment by Kenny Wong — August 12, 2009 @ 8:39 pm

  10. Hey Mike

    I am totally agreeable with this and some of these so called Marketing Gurus… Should be drawn and quartered.

    As for the people using these sites they really don’t know any better and think they are on a money maker.

    As you have probably done as I know I definitely did was waste a heap of money on absolute rubbish products or services before I got my head around duplicate content and having a unique site.

    I would really like to tell a story about a very well known Marketing Guru who tried this about 12 months back but due to netiquette I will leave it alone.

    All I will say is that within days many sites were appearing online all looking exactly the same even to the extent of the same meta tags (keywords and Descriptions)and the program cost over $600 USD and I never received a refund even though I had asked and was assured the money would return…

    Comment by Affiliate X — August 18, 2009 @ 6:27 pm

  11. Cool Article

    Comment by Tim S — December 1, 2009 @ 11:22 pm

  12. Hi Mike,

    I think the problem is that some people make a lot of money doing tricks like this to fool the engines. Maybe it works long enough for them to get their “proof” together so they can slp it into a killer sales letter.

    Maybe it keeps working for some, I don’t know. It seems like there are a lot of very powerful “gray” site promotion techniques out there. It would be nice if Google found a way to reward the whitest hat sites instead…

    Comment by Successful Marketing Campaigns — December 6, 2009 @ 4:32 pm

  13. I do agree with you. However, I read a story about someone who uploaded a cookie cutter site and build an amazing amount of back links to it. The site did very well in Google because it “looked” more important to the bots. If its true, are we giving the Google bot to much credit for dup content? So maybe adding some effort is a good beginning.

    V. MichaelSantoro

    Comment by V. Michael Santoro — December 26, 2009 @ 5:51 pm

  14. Hi Mike,

    Always enjoy your comments. I rather foolishly bought one of those “cookie cutter” website creation tools and quickly learned that it was a waste of time and money. While very easy and quick to create, the websites looked terrible and I had very little control over the content that was “automatically” being generated to appear on the site. Thankfully I got my money back! Lesson learned here. If you want something done “right” you have to put the necessary time and effort forward to do the job properly. I do sincerely hope that Google does crack down on the “cookie cutter” sites and rewards (with lots of free traffic) those of us who are willing to spend the time pounding the keyboard into the early hours of the morning to create websites that we can be proud of.

    Comment by Barry — January 22, 2010 @ 8:23 pm

  15. Most of the problems with Google are most users don’t read the Terms and Conditions. For instance you cannot display any pages with Google Adwords in a traffic exchange. You cannot like Mike says do stuff in a robotic fashion. I too have lost 3 blogs to Google [Blogger] because my posts were “published immediately” and was detected as spam. If you use an article provider publishing thru a pugin or email,always save the post as a draft and then manually publish the post to your blog.

    Comment by A.J. Backmann — February 15, 2010 @ 5:16 pm

  16. Hi Mike,

    I am learning a lot by just reading posts by people in the know. Thanks so much for AU and the info you provide.

    Comment by Michael — February 16, 2010 @ 2:08 am

  17. I’ve found cookie cutter sites useful for one thing, I bought a few on eBay real cheap. I did so just because they were attractive and I liked the functionality but couldn’t figure out what CMS they were on. For about $20 I learned of some new publishing platforms without doing a bunch of searching.

    Related to this is a suggestion, everybody here knows to vary their link text and re-word content. I recommend you also vary your site authoring tools and CMS solutions. I’ll create almost duplicate sites, one using WordPress the other XSitePro. One of them will always get more traffic and it hasn’t yet skewed heavily to either WP or XSP.

    Comment by Chris — March 3, 2010 @ 2:41 am

  18. Yes you are right, Mike. I always rewrite the PLR articles given by AU by myself or by using services like HumanRewriter.com.

    Comment by reynaldi — March 12, 2010 @ 12:05 pm

  19. I enjoyed reading your blog. Interesting points of view you have sometimes. I will try and read some more when I get a chance



    Comment by madcashcentral — June 17, 2010 @ 5:13 pm

  20. No, no, no. Never use duplicate content and don’t try to fool Google with a lame rewrite. Generate your own unique content if you want any chance of long term success. These tricks may work for a while – but like everything in life the best way is the hard way, and that means writing unique, compelling content because thats what Google wants.

    Comment by Saucepan Sets — June 26, 2010 @ 5:08 am

  21. I found the next post to be extremely helpfull : #

    Most of the problems with Google are most users don’t read the Terms and Conditions. For instance you cannot display any pages with Google Adwords in a traffic exchange. You cannot like Mike says do stuff in a robotic fashion. I too have lost 3 blogs to Google [Blogger] because my posts were “published immediately” and was detected as spam. If you use an article provider publishing thru a pugin or email,always save the post as a draft and then manually publish the post to your blog.

    Comment by A.J. Backmann — February 15, 2010 @ 5:16 pm

    I ofcourse as a newbie in blogging set my stuff to autopublish!
    Great stuff here you people write.

    admin http://www.madcashcentral.com

    Comment by Madcashcentral — July 8, 2010 @ 7:14 am

  22. si la interfaz nueva es muy bacana..
    pero me colgo cuando abri un pdf online…
    no se si por el acrobat reader

    Comment by Muhabbet — July 31, 2010 @ 3:30 am

  23. it seems that my Adsense earnings this month have plumetted. i don’t know why :

    Comment by Oliver Jones — August 10, 2010 @ 11:53 pm

  24. adsense is of course the best ppc program. they pay the highest ~;;

    Comment by Headboard Light  — October 17, 2010 @ 11:52 am

  25. adsense is the best ppc paying program out there, there are many alternatives but most of them does not pay as much as adsense –

    Comment by Security Light · — November 7, 2010 @ 11:37 am

  26. As the Apple iphone 4 bumper is taken off the marke, will white iphone 4 available soon?

    Comment by Juno Mindoes — December 22, 2010 @ 12:40 am

  27. Yeah, adsense is great.. Once it’s approved.. I still can’t get it! And my site is definitely okay.. Sucks :(

    Comment by welcometoyoursuccess — January 28, 2011 @ 6:59 am

  28. road safety.In the resolution, the 192-member body expressed its concern at the “continued increase in road traffic fatalities and injuries worldwide, in particular in developing countries.”The assembly underscored the “importance of addressing global road safety issues and the need for the further strengthening

    Comment by discount zikio — May 9, 2011 @ 12:43 am

  29. I’m aware of this previously, but nevertheless there are some helpful pieces that completed the image for me personally, thanks a ton!

    Comment by Lu Moseley — May 9, 2011 @ 3:39 pm

  30. I have more questions than answers about your commentary Mike. If a PLR article from Article Underground that has over 100 sites using that article were placed as a page on my website, are you saying that’s ok? But if every article on that website is the same as many other sites, that’s a problem? I’m not clear on this.

    Also, if a PLR article with less than 10 duplicates on the web according to Copyscape, were posted on AU Announcements or Blogging Underground, would that not risk having 100s of the same article out on the web, and therefore create the same problem?

    Wouldn’t mind someone clearing up this duplicate content debate with a step by step that is ok to follow,

    Comment by Jake Steinbrenner — May 16, 2011 @ 3:57 pm

  31. I have a membership site called http://CookieCutterBlogs.com/pro in which what I do could be confused against what the moderator is talking about here. I just want to clear the air. There is nothing cool about having sites that are EXACT REPLICAS of other sites. Google hates that!

    What Google likes is a site that has original content, content from Article directories, YouTube, etc in varying amounts. They like fresh changing content not static duplicates of other sites. What I do for my people is create them 100 fresh, changing, sites with really unique cool content that Google loves. Then I set it all up with Adsense.

    This works really well.

    Jason C. Maxwell

    Comment by Jason C Maxwell — June 1, 2011 @ 7:03 am

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    Comment by Dinah Satmary — August 11, 2011 @ 6:15 am

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