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How many links can you put on ONE web page???

How many links can you put on ONE web page??? 

This question just came up in a discussion in the Article Underground Members Forum and I thought it’d be nice to share with you guys too.

The AUKDAT tool aka Keyword Density Analyzer , does a lot more than just tell you density of text.

One of the things AUKDAT does is give warnings on content and tag data. One such warning is when it analyzes a page that has MANY LINKS… TOO MANY LINKS…

This warning is just a friendly one, it is not based on science or fact.

So, when asked by an AU member if they should worry about their web pages having TOO MANY LINKS it made me think about it and suggest the following thoughts.

It has been generally accepted that web pages with more than 100 LINKS on it would piss off the search engines and cause a penalty.

This is NOT necessarily true as I have seen many sites that have MANY more LINKS than this that get high PageRank and enjoy top rankings.

BUT remember that one common thing most spammer sites employ is EXCESSIVE LINKING – both internal and external.

So your page CAN contain lots of links provided they are presented nicely and have a positive benefit for your visitors.

Too many links on any page will dillute the PageRank, which may or may not harm the web page… >>>

I have noticed that pages of mine that had say a PR 6 with 1 or 2 or just a few links, would drop in PR when MORE links were added. That shows the PageRank was on the lower end of 6 or whatever.

Too many links will cause the page to lose PageRank.

Because each text link sends part of that pages PageRank to the destination page.

NOW, if your page has hundreds of links (like the Article Underground announcements blogs) and STILL manages to have a high PR of 5 or 6 on the web page – well, then you know your pages have some massive JUICE!

So are too many links bad???

Well, it depends on what kind of links…

Internal links only reshuffle where your PageRank goes, while external links send the PageRank power elsewhere.

So as a rule, you generally want to keep the number of external links as low as possible on each page that you want top get top rankings.

You don’t necessarily have to consciously limit outgoing links, but just be aware that every link out takes away PageRank and sends it to someone else… also internally that is true. That is why smart SEO masters like Leslie Rohde suggest that you do a “no follow” tag on your less important pages such as “contact forms” or “sitemaps” because those pages rarely ever rank and bring traffic and you do not BENEFIT from passing PageRank to them.

The idea is to send PageRank to important high quality keyword loaded pages that WILL get RANKINGS on competitive keywords and bring traffic. Not your contact form…

So, as for whether it’s ok or not to link a lot on your pages – that depends on how the page looks and whether you care if you send away PageRank.

If your web page is presented nicely and your page already ranks high for something, I’d say don’t worry about it.

If the page looks less than OK, or unprofessional, or worse spammy, or has had trouble ranking for you, Id play it a bit safer and go easy on the links.

Is there a certain number of links per page you should limit yourself to???

Well, 100 links max on a page is a good general guide, once again, don’t let the number rule your life, let the page tell you what is best!

If 200 links look ok and your page gets traffic and ranks – don’t sweat it!

I hope you learned something new! Mike Liebner - I have a lot more great training and tips at the Blogging Underground page on Facebook


  1. This was a great anser

    Comment by chris ponte — January 13, 2009 @ 9:38 am

  2. I thought the other way.
    thank for all the info.
    I will stop adding external links to my site

    Comment by jim — July 1, 2009 @ 12:18 pm

  3. Thank for your post.
    Social Bookmark

    Comment by ThinnyRed — August 17, 2009 @ 8:18 pm

  4. Interesting. Thank you for sharing, this is very useful information. keep posting…

    Comment by Workshop Internet Marketing — November 4, 2009 @ 10:43 pm

  5. I believe 20 external links is enough. I don’t like to have my links on a page with more than 20 links already

    Comment by Mark@school grants — March 5, 2010 @ 7:26 am

  6. si la interfaz nueva es muy bacana..
    pero me colgo cuando abri un pdf online…
    no se si por el acrobat reader

    Comment by Muhabbet — July 31, 2010 @ 3:32 am

  7. People die for iphone 4 white is understandable, isn’t it? The reason is quite simple, We all want to be differnt!

    Comment by Juno Mindoes — December 22, 2010 @ 2:59 am

  8. road safety.In the resolution, the 192-member body expressed its concern at the “continued increase in road traffic fatalities and injuries worldwide, in particular in developing countries.”

    Comment by discount zikio — May 9, 2011 @ 12:54 am

  9. The benchmark Shanghai Composite Index, which covers both A and B shares, shed 102.72 points to 3,369.99.The index slumped 37 percent in the first quarter of 2008, posting the biggest percentage quarterly drop in 15 years.”The market stayed in a downward trend as the government has not issued major market-boosting policies.” said Liao Wenkai, an analyst at Hengtai Securities.”Investor confidence was severely hit by recent sharp falls and they are overreacting to any negatives.” Liao also added that China’s high inflation would be a drag on corporate earnings.Luo, Wang Fengxiu and the other senior citizens in and around the stadium may not have to worry about employment when the situation returns to normal. Children too don’t have to worry about missing classes and disrupting their education because tent schools, which can hold up to 2,000 students, have been set up outside Jiuzhou Stadium.But adults like Wang Jun have to wait till

    Comment by discounttimberlandboots — May 10, 2011 @ 12:32 am

  10. Successful bloggers and websites have been using a certain percentage of keywords and links on their pages so as not to stuff them. This seems to have worked very effectively for them and by means of tools like this one can help anyone accomplish the same feat.

    Comment by prostate cancer hifu pittsburgh — October 14, 2011 @ 2:12 pm

  11. but i have more than 150 links but 75 are no follow … Is it good or bad ?

    Comment by Software Development — March 12, 2012 @ 12:00 pm

  12. Thank you! This is very useful post.

    Comment by Donate My Car To Charity — June 9, 2013 @ 1:35 pm

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