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6 Simple Ways To Boost Your Email Open Rates
With email marketing, an important challenge that faces the sender is to get the message delivered reliably to the recipient’s inbox and then noticed, opened and read. Email open rates measure this efficiency.
No matter how good your email open rates are, there are ways to improve them. And there are many different ways to boost your open rate. While some are quick fix solutions that start working almost immediately, the more reliable and long-lasting ones take a little longer to kick in.
Let’s look at ways to improve your email open rates.
Changes That Create An Immediate Effect
1. Email Subject Lines
In email, the subject line is equivalent to a headline for sales letters. It is the factor that, above everything else, impacts open rates of email. Bad or poorly targeted subject lines will leave your audience cold and unresponsive. Ones that speak to their deepest problems or desires elicit the opposite reaction.
Along with the subject line, other elements that show up in the recipient’s inbox, such as the ‘From’ line, can also have an effect on email open rates. If your name is one the recipient recognizes, the chances of your email getting noticed, opened and read go up steeply.
2. Timing of Your Emails
If you test it over any length of time, you’ll realize that there are specific periods during which any email you send out will have a high response. What is the best time to send email? The answer will differ for every list.
By testing different times for sending out email and tracking response, you’ll find the ideal timing to send email to your list. It also helps if you understand your audience and their unique circumstances to decide when you must email them. Messages that arrive in their inbox at a time when they are seated at their computer checking email will have a higher chance of getting read.
3. How Often You Send Email
If you send out messages to your list subscribers too frequently, your audience gets fatigued and resorts to ignoring all your email. On the other hand, if you don’t email them often enough to stay in their mind and be remembered, then your response will be low – because your subscribers have forgotten you! A good frequency for emailing your list may be twice every week.
Changes That Take Longer – But Have Lasting Impact
1. Delivering Valuable Content
By taking a stance about the kind of email you’ll send your list, you can transform your level of success with email marketing and drive open rates sky high. An audience that’s conditioned to receive overwhelming value from every communication with your business will automatically open anything you send them.
But this takes discipline, adherence to best practices, and carefully selecting your audience to be a good match for the kind of value you provide. With the right message sent to the right people, your results will be dramatically better.
2. Getting Your Messages Delivered
An email message that’s automatically filtered into your spam folder, or worse, deleted by an ISP before it even hits the recipient’s email account because of various factors (e.g. the sender IP address is on a spam blacklist), can’t be opened and read. So ensuring deliverability of your email is the first step in your effort to boost open rates.
Asking subscribers to whitelist your email service can also help ensure better delivery of your messages.
3. Target Subscribers Better
A huge list of disinterested or uncaring prospects has very little intrinsic value to any business (apart from bragging rights, maybe!). Attracting the right client to join your list is a marketing challenge you must address early on. When you only invite the right kind of people on to your list, your message will better match their interests, creating a higher level of engagement and generating a higher response.
It also is helpful to set expectations correctly. If you’re running a marketing list, be sure that your subscribers know early on that you’ll be sending them product pitches and reviews to encourage them to buy from you. This way, you’ll encourage untargeted prospects to leave your list, making your email open rates better.
About the Author:
Dr.Mani is a heart surgeon, Internet infopreneur and social entrepreneur. This article is one of his 4-part series on email marketing. You can read the others that explore email open rates in greater detail on his infopreneur blog.Tags: content, email list