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Boost Email Open Rates

6 Simple Ways To Boost Your Email Open Rates

With email marketing, an important challenge that faces the sender is to get the message delivered reliably to the recipient’s inbox and then noticed, opened and read. Email open rates measure this efficiency.

No matter how good your email open rates are, there are ways to improve them. And there are many different ways to boost your open rate. While some are quick fix solutions that start working almost immediately, the more reliable and long-lasting ones take a little longer to kick in.

Let’s look at ways to improve your email open rates.

Changes That Create An Immediate Effect

1. Email Subject Lines

In email, the subject line is equivalent to a headline for sales letters. It is the factor that, above everything else, impacts open rates of email. Bad or poorly targeted subject lines will leave your audience cold and unresponsive. Ones that speak to their deepest problems or desires elicit the opposite reaction.

Along with the subject line, other elements that show up in the recipient’s inbox, such as the ‘From’ line, can also have an effect on email open rates. If your name is one the recipient recognizes, the chances of your email getting noticed, opened and read go up steeply.

2. Timing of Your Emails

If you test it over any length of time, you’ll realize that there are specific periods during which any email you send out will have a high response. What is the best time to send email? The answer will differ for every list.

By testing different times for sending out email and tracking response, you’ll find the ideal timing to send email to your list. It also helps if you understand your audience and their unique circumstances to decide when you must email them. Messages that arrive in their inbox at a time when they are seated at their computer checking email will have a higher chance of getting read.

3. How Often You Send Email

If you send out messages to your list subscribers too frequently, your audience gets fatigued and resorts to ignoring all your email. On the other hand, if you don’t email them often enough to stay in their mind and be remembered, then your response will be low – because your subscribers have forgotten you! A good frequency for emailing your list may be twice every week.

Changes That Take Longer – But Have Lasting Impact

1. Delivering Valuable Content

By taking a stance about the kind of email you’ll send your list, you can transform your level of success with email marketing and drive open rates sky high. An audience that’s conditioned to receive overwhelming value from every communication with your business will automatically open anything you send them.

But this takes discipline, adherence to best practices, and carefully selecting your audience to be a good match for the kind of value you provide. With the right message sent to the right people, your results will be dramatically better.

2. Getting Your Messages Delivered

An email message that’s automatically filtered into your spam folder, or worse, deleted by an ISP before it even hits the recipient’s email account because of various factors (e.g. the sender IP address is on a spam blacklist), can’t be opened and read. So ensuring deliverability of your email is the first step in your effort to boost open rates.

Asking subscribers to whitelist your email service can also help ensure better delivery of your messages.

3. Target Subscribers Better

A huge list of disinterested or uncaring prospects has very little intrinsic value to any business (apart from bragging rights, maybe!). Attracting the right client to join your list is a marketing challenge you must address early on. When you only invite the right kind of people on to your list, your message will better match their interests, creating a higher level of engagement and generating a higher response.

It also is helpful to set expectations correctly. If you’re running a marketing list, be sure that your subscribers know early on that you’ll be sending them product pitches and reviews to encourage them to buy from you. This way, you’ll encourage untargeted prospects to leave your list, making your email open rates better.

About the Author:

Dr.Mani is a heart surgeon, Internet infopreneur and social entrepreneur. This article is one of his 4-part series on email marketing. You can read the others that explore email open rates in greater detail on his infopreneur blog.

Mike Liebner's Internet Marketing Blog

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22 Comments »

  1. The subject and the value of the content are key for me. Unless I am already in the habit of opening your emails I will make a quick judgement on the email based on the perceived value I see in the subject.

    Comment by dentist irvine — January 5, 2012 @ 7:23 pm

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    Comment by Cheap Snapbacks — January 8, 2012 @ 8:31 pm

  3. Hey,
    Thanks for this very comprehensive post! Very nice read, it is a great method for drawing in traffic.
    Thanks

    Comment by MARSHA BYRD — January 12, 2012 @ 1:02 am

  4. A real good article on ensuring better email connectivity. One of the most important aspects or channels when it comes to internet marketing s through emails. An explanation to improve on it making it effective and efficient is really great.

    Dr Maharaja SivaSubramanian N

    Comment by Dr Maharaja SivaSubramanian N — January 16, 2012 @ 9:40 pm

  5. Twice a week is quite frequent in my opinion. Of course it depends on the topic, yet I cannot imagine a lot of people reading newsletters every third day, escpecially since most people receive several newsletters… However, you are right that one should analyze what a good frequency might be.

    Comment by Maria — January 17, 2012 @ 3:51 am

  6. Great post Mike, we can all learn a thing or to regarding email opening, thanks for the tips.

    kevin

    Comment by Kevin Long — January 17, 2012 @ 10:42 am

  7. I honestly never thought too much about timing of email delivery except for the first of the month. Thank you for these email tips it’s greatly appreciated.

    Computerz101

    Comment by Computerz101 - Tucson Computer Service — January 18, 2012 @ 1:55 am

  8. I honestly never thought too much about timing of email delivery except for the first of the month. Thank you for these email tips it’s greatly appreciated.

    Computerz101

    Comment by Computerz101 - Tucson Computer Service — January 18, 2012 @ 1:55 am

  9. These tips are very useful. Providing value to readers and subscribers is one of the most successful ways to build trust so they become more likely to take action or buy from you in the future.

    Fary
    Up-Web-Traffic ,
    Your Online Web Traffic source

    Comment by Fary — January 26, 2012 @ 7:53 pm

  10. Great points here. I send my newsletter right around 1:00pm after lunch. Most people are still a bit woozy from their lunch and more likely to open my newsletter.

    Comment by Justin Mazza — January 26, 2012 @ 9:02 pm

  11. Great tips about email marketing. Thank you much, i greatly appreciated.

    Comment by Alex — February 3, 2012 @ 4:17 am

  12. Great article, Mike! i find that 1 email per week is very effective. 2 a week is too much. Also, I’d say that you should make sure that your emails are witty and conversational as to make it seem like you’re addressing each individual.

    This works for me. It’s more work, but it’s worth it.

    Comment by Devon Dudeman — February 5, 2012 @ 6:24 pm

  13. Thank for guiding us how to manage an email and its very useful information for every one

    Comment by mailpro — February 13, 2012 @ 5:08 pm

  14. Thanks for sharing your thoughts. Its really a help for promoting our business through email marketing. All the best for your new Researches.email marketing is one of the most important type of Internet Marketing

    Comment by Internet Marketing Company India — February 14, 2012 @ 11:35 pm

  15. Very useful information, I’m quite happy i come across your website. I make your of the info share here.

    Comment by Rick — February 16, 2012 @ 4:26 pm

  16. I never thought about the timing of your email is important.
    Thank you, I learned a new thing today.

    Comment by bank blogging — February 25, 2012 @ 11:50 am

  17. Great blog to read on. Thank you so much for the comprehensive post.

    Comment by Patrick LeMay — February 27, 2012 @ 6:58 am

  18. Hey Mike,

    Loving the blog..!

    You have some great points to follow and implement here about email marketing, if people put these into action, they are on a sure route for success.

    I totally agree on delivering value to your list, it’s so important to be seen by your list as a giver and not taker. So many marketers just sell, sell, sell to their list, without giving them any real value. Your points can change this.

    Thanks for the rejuvenating post :)

    Jack Coxill

    Comment by Jack Coxill — February 29, 2012 @ 8:22 am

  19. In my opinion, choosing the right time to send out your mails is the most underrated aspect. Some people start sending out their important mails right before everyone leaves office. This way it’s very likely that it is not even read!

    Comment by Max — March 12, 2012 @ 5:50 am

  20. Thanks for the information. This is something I’m trying tolearn more about at the moment. I’ll need to experiment with timing – I think that could prove very valuable to me. Thanks!

    Comment by Alan Hands — March 17, 2012 @ 4:29 pm

  21. Hey Mike,

    E-mail marketing is something that a lot of us struggle with. It can be difficult to know exactly what to send your list and how often to send it.

    These tips are perfect for anyone who is looking for some help with their mailing list.

    Thanks for the great info, Mike!

    Take care,

    ~Jeremy

    Comment by Jeremy Ruggles — April 3, 2012 @ 10:09 am

  22. Thanks for the post i really enjoyed it a lot, and in my opinion including the word “exclusive” in email promotional campaigns increases boosts unique open rates.

    Comment by best email service provider — May 17, 2012 @ 6:23 am

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