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Which is better: Exact Duplicate Content or Similar?

Should you stay away from using PLR articles because Google hates duplicate content???

It’s not that Google hates duplicate content – after all – they index millions of pages that have duplicate content – so if they hate it – why do they bother indexing it at all???

The “duplicate content penalty” myth has gotten out of control! You really need to be more SPECIFIC when you talk about this stuff or tons of people will get scared and take the poor advice on avoiding duplicate content because they think they will get banned or hit in the face with a brick.

Simply not so.

So – does that mean that Google LOVES duplicate content – or do they just hate it but tolerate it???

I wrote a few articles that will give you insight – I suggest you read them because they have all the dirt! I’ll link them at the bottom, but let’s try to get one of those summary type statements in the mix.

I say that you need to look at it like Google and the other search engines do – they want to rank a page on top – so they do their calculations and stuff and make decisions.

Do they do something DRASTIC when they see a page that  looks like another page in their index???

NO! They don’t PENALIZE you just for being similar to another page – but they might penalize you for something else!

Yes, Google most likely prefers content that is NOT “EXACT DUPLICATE CONTENT”!

Ahhhh… so that means similar content is better than EXACT, right???

YES! That’s the best way to look at it!

In a perfect world an ORIGINAL and UNIQUE ONE OF A KIND web page is the best way for us to go – it’s ideal compared to using an EXACT DUPLICATE…. but that in itself will not assure a page RANKS ON TOP! In fact MANY pages that can be considered SIMILAR or even EXACT duplicates rank high on Google.

How could be that be if there were a penalty for content that is duplicated???

It shows that “similarity” is just a factor they look at – it doesn’t in itself do anything magical to rank a page or penalize it.

You need good TEXT LINKS! That can make even a similar or exact duplicate content web page rank on top!

>>> It’s the links that make a page rank – especially when the page is about the words in the link text!

So… with this in mind should you NOT use PLR or content that may be used already on another web page???

USE IT! SO WHAT! Just try to rewrite a few sentences here and there and slice and dice the content if you want to make it more unique (a little unique is enough) and just try to NEVER duplicate an EXACT PAGE and you will be fine. (By exact page I mean 100% of the page is identical as in an EXACT DUPLICATE PAGE – Google does hate that – but there is NO REASON you should have a page that is identical.)

Now – if you wanna worry about penalties (and I suggest you don’t worry… there is not enough time for worrying), stay away from acting like a ROBOT – simply focus on doing things like a real human does and you should be fine!


Repetitive robotic patterns are most likely from a spammer and Google is great at catching this stuff. They are really GOOD at seeing the patterns when people try to game them. So just resist posting like a machine and you’ll most likely be fine!

Try to do things HUMANS would do just because they are creating pages with great content!

Did this whet your appetite for more on EXACT DUPLICATE CONTENT???

Read my articles to learn more about Duplicate Content

Read >> Exact Duplicate Content – exact is not as good as similar – ready why I think that is so.

Read >> Cookie Cutter Websites – why they suck big time!

Happy web publishing and link building!

> Speaking of LINK  BUILDING! >

>>> GOLDEN NUGGET – GET FREE BACKLINKS >>> For those of you who have made it to the end of this post, I have a little bonus nugget for you!

If you have feeds or blogs then I invite you to sign up and submit your RSS feeds to my new directory site RSS 6  and get some free backlinks – it’s pretty cool and you’ll get some nice link love!

What’s unique about the RSS6 FEED DIRECTORY SITE is that your POSTS from your feeds will remain linked – even as the feed get updated – all we do is push the older stuff down – but the previous URLs remain linked!

That way the post URLS in your feeds listed on RSS6 don’t drop off the map and disappear like most other RSS Directories. Your posts stay linked long time!

Stop by and help me test RSS 6.

It’s pretty much functional – but of course – if you see anything go wrong – please let me know! >>>  Contact INFO

> Sample Feed Category Page at RSS6 > Internet Marketing

Thanks for stopping by my blog! Mike Liebner

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  1. Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information.

    Comment by Sirota — March 8, 2012 @ 11:40 am

  2. I can’t believe people are still using duplicate content.

    Comment by sacramento siding — April 18, 2012 @ 10:17 pm

  3. Presently I am developing a website that is heavily dependent on the use of longtail keywords and I am creating content to fill the webpages.
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    To start off with however every webpage contains pretty much exactly the same as thousands of other pages yet interestingly searches on loads of the keyphrases return on page one of a number of search engines. This would appear to endorse your article.

    Comment by Web Design Garut — June 22, 2012 @ 11:03 pm

  4. nice info i think there is no different between exact duplicat content or similiar ..

    Comment by sugimariangga — September 13, 2012 @ 7:09 pm

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