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Which is better: Exact Duplicate Content or Similar?

Should you stay away from using PLR articles because Google hates duplicate content???

It’s not that Google hates duplicate content – after all – they index millions of pages that have duplicate content – so if they hate it – why do they bother indexing it at all???

The “duplicate content penalty” myth has gotten out of control! You really need to be more SPECIFIC when you talk about this stuff or tons of people will get scared and take the poor advice on avoiding duplicate content because they think they will get banned or hit in the face with a brick.

Simply not so.

So – does that mean that Google LOVES duplicate content – or do they just hate it but tolerate it???

I wrote a few articles that will give you insight – I suggest you read them because they have all the dirt! I’ll link them at the bottom, but let’s try to get one of those summary type statements in the mix.

I say that you need to look at it like Google and the other search engines do – they want to rank a page on top – so they do their calculations and stuff and make decisions.

Do they do something DRASTIC when they see a page that  looks like another page in their index???

NO! They don’t PENALIZE you just for being similar to another page – but they might penalize you for something else!

Yes, Google most likely prefers content that is NOT “EXACT DUPLICATE CONTENT”!

Ahhhh… so that means similar content is better than EXACT, right???

YES! That’s the best way to look at it!

In a perfect world an ORIGINAL and UNIQUE ONE OF A KIND web page is the best way for us to go – it’s ideal compared to using an EXACT DUPLICATE…. but that in itself will not assure a page RANKS ON TOP! In fact MANY pages that can be considered SIMILAR or even EXACT duplicates rank high on Google.

How could be that be if there were a penalty for content that is duplicated???

It shows that “similarity” is just a factor they look at – it doesn’t in itself do anything magical to rank a page or penalize it.

You need good TEXT LINKS! That can make even a similar or exact duplicate content web page rank on top!

>>> It’s the links that make a page rank – especially when the page is about the words in the link text!

So… with this in mind should you NOT use PLR or content that may be used already on another web page???

USE IT! SO WHAT! Just try to rewrite a few sentences here and there and slice and dice the content if you want to make it more unique (a little unique is enough) and just try to NEVER duplicate an EXACT PAGE and you will be fine. (By exact page I mean 100% of the page is identical as in an EXACT DUPLICATE PAGE – Google does hate that – but there is NO REASON you should have a page that is identical.)

Now – if you wanna worry about penalties (and I suggest you don’t worry… there is not enough time for worrying), stay away from acting like a ROBOT – simply focus on doing things like a real human does and you should be fine!


Repetitive robotic patterns are most likely from a spammer and Google is great at catching this stuff. They are really GOOD at seeing the patterns when people try to game them. So just resist posting like a machine and you’ll most likely be fine!

Try to do things HUMANS would do just because they are creating pages with great content!

Did this whet your appetite for more on EXACT DUPLICATE CONTENT???

Read my articles to learn more about Duplicate Content

Read >> Exact Duplicate Content – exact is not as good as similar – ready why I think that is so.

Read >> Cookie Cutter Websites – why they suck big time!

Happy web publishing and link building!

> Speaking of LINK  BUILDING! >

>>> GOLDEN NUGGET – GET FREE BACKLINKS >>> For those of you who have made it to the end of this post, I have a little bonus nugget for you!

If you have feeds or blogs then I invite you to sign up and submit your RSS feeds to my new directory site RSS 6  and get some free backlinks – it’s pretty cool and you’ll get some nice link love!

What’s unique about the RSS6 FEED DIRECTORY SITE is that your POSTS from your feeds will remain linked – even as the feed get updated – all we do is push the older stuff down – but the previous URLs remain linked!

That way the post URLS in your feeds listed on RSS6 don’t drop off the map and disappear like most other RSS Directories. Your posts stay linked long time!

Stop by and help me test RSS 6.

It’s pretty much functional – but of course – if you see anything go wrong – please let me know! >>>  Contact INFO

> Sample Feed Category Page at RSS6 > Internet Marketing

Thanks for stopping by my blog! Mike Liebner

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  1. Hi Mike , this is a good article. From what I read at the Google
    site is websites may be ranked lower in the index if the bots detect duplicate content. I use a couple of article suppliers and I publish on about 5 blogs. Although they are unique you do have to proofread as I think the poor sentence structure and syntax or grammar errors send a red flag to Google.

    Comment by A.J. Backmann — February 15, 2010 @ 5:06 pm

  2. Google uses duplicate content all the time in its news copied from other places on the internet.so they cant be to hard on us,
    or hypocrite springs to mind.But just in case I think it is always worth changing to some degree your plr articles etc, just enough to give an original touch.

    Comment by Denis Bromell — February 15, 2010 @ 5:12 pm

  3. Hi Mike,
    I want to thank you for this article. I am new but have picked up on the duplicate scare tactic but do practice writing articles that are similar in topic with different headlines too. At this time I am happy to submit unique content all around once a week. As my articles library grows i find I have more content that can be mixed and transformed by rewriting a sentence or two. I can snippet myself. What my question is the link you are talking about. Is it a good thing to put non serving links in an article that is submitted to directories?
    Thanks again,

    Comment by Scott Kelley — February 15, 2010 @ 5:14 pm

  4. Thanks, Mike. I always appreciate your content and advice. With all the content out on search engines, there’s bound to be a lot of similar content. I follow your direction at http://articleunderground.com, and find my pages are ranked well repeatedly!

    You’re awesome!!

    Comment by Kate Saunders — February 15, 2010 @ 5:19 pm

  5. This is a question and not really a comment.
    I have videos on different subjects and was wondering if I used the dialog from the videos and made articles out of them if that could be considered duplicate content.

    Comment by Pat — February 15, 2010 @ 5:26 pm

  6. Great stuff as always, Mike – even with the typos!!

    Comment by mark clayson — February 15, 2010 @ 5:34 pm

  7. Thanks Mike for this clarification. I have always dreaded that content duplicate penalty. So in order to at least be on the sfer side, I use article spinners and make sure that the percentage of duplicate content is less than 30%. I have seen results.

    In cases where I suspect any penalty, I simply follow one of your suggestions in a previous post of yours to acquire links so I link to the articles from blogs and then link even to their rss feed pages. This has paid off.

    Thanks Mike for these tips you provide us with.

    Comment by Health Blog News — February 15, 2010 @ 5:36 pm

  8. Hi Mike,

    Thanks for the article.

    While I was aware of the fallacy of Google penalizing exact content I was not aware of their interest or rather their lack of interest in sites that are structured exactly the same. I wonder if using templates are such a good idea now.

    There are some website builders out there right now that utilize templates and keywords to build websites at the click of a button. They draw content from the web to utilize on their sites. As a result they may very well turn out to be several sites that utilize the exact same content or, at the least, much the same. They draw their content from the same/similar blogs and/or forums and/or membership sites, or video sites, and/or Yahoo answers, etc.

    So, while this imported information may be informative to the viewer, it may not be acceptable to the SERPs. Perhaps rearranging the content would be a good idea if one were to use such software.

    Thanks for the observation.


    Comment by Dave — February 15, 2010 @ 5:49 pm

  9. Great idea on the slight modification of content before it is postd, I have even found that it doesn’t matter so much if you post as is, as long as you do other things on your site such as keep a relevant URL and can get additional backlinks to your site. A site should have a mix of both unique and duplicate content

    Comment by Minneapolis homes — February 15, 2010 @ 5:51 pm

  10. Mike,
    Thanks for the info. The best advice that I can give is to just learn from and stick with someone that actually knows what they are talking about. (Which is why I stick with you!) If you look hard enough you will find a million different so called experts telling you what you should and shouldn’t be doing.

    I usually take an article and spend a few minutes and rewrite it slightly, not too much, but enough to make it different.

    Comment by Kelly — February 15, 2010 @ 5:56 pm

  11. Agree. I use http://www.superarticlemarketing.com to avoid this issue altogether. I grab an article and exactly as suggested, change a few sentances and titles (it’s a software driven process) and voila': New Article. Change your resource box too if you’re submitting to multiple sites.

    Comment by Greg Newell — February 15, 2010 @ 6:08 pm

  12. People freak out over duplicate content more than they should. Thanks for the sage advice.

    Comment by Lorraine Grula — February 15, 2010 @ 6:22 pm

  13. Personally, I used to write my own articles from scratch, but now I pay people to write unique articles for me, rather than using an article spinner. But then I post that same article to half a dozen article repositories, the first one being eZine Articles.

    One of the articles I wrote a year ago now comes up with 14,500 hits when I search for it with exact match on Google; each of those occurences has 2 links back to my web sites. And I do get traffic, which is the ultimate goal, isn’t it? The goal is not to make Google happy, it’s to get traffic. Period.

    I think there’s too much emphasis on Google and not enough on content.

    Comment by Douglas Anderson — February 15, 2010 @ 6:27 pm

  14. hello from montreal

    Comment by leonel — February 15, 2010 @ 6:35 pm

  15. Mike:

    I agree with you about not worrying too much about Google penalizing you for articles appearing on several websites.

    There can be a problem, however, with your major website content. I learned this the hard way about a year ago. One of websites with 6 pages was coming in the number 1 to number 5 position on Google for each of the key search terms for the respective webpages. Then suddenly all the webpages for the respective terms were nowhere to be seen on Google. Actually the pages would appear in the number 150 spot or lower.

    So, I hired a British SEO expert though Elance.com to analyze whether Google was penalizing me. This SEO expert did a 67 page report in which he concluded that Google was not penalzing me. He suggest that I make 10 changes. This didn’t make any sense to me since all the webpages were doing so well at the time. But another SEO expert from the U.S. happened to see my job posting on Elance and e-mailed me saying, “Ernie, check for duplicate content.”

    This made sense to me since I had gotten lazy and was using the content from my main website to get other websites ranked higher in Google. So I dropped duplicate content as much as I could.

    Guesss what? Within about 3 weeks, my main website with all the webpages were ranking in the number 1 to number 5 spots again. Not only that, some of my other websites were also ranking in the top 10 on Google. When I e-mailed the British SEO expert to check what I had done and to see that for a particular search term, I had

    Comment by Ernie Zelinski — February 15, 2010 @ 6:53 pm

  16. After a few months of the question of duplicate content, you have really made it clear.It seems like such a non issue. I was rewriting a few articles and it seemed like I should just write it from scratch for the time it took.I saw the interview with the girl from Google, very interesting.Thanks for addressing this issue, Mike.

    Comment by Ken Dinino — February 15, 2010 @ 7:19 pm

  17. Mike,

    Great info, I own an e-commerce site and many of the descirtions are the same. I also have found that simple changes will not get you penalized by google. I do try to stay away form exact item desciptions though. I have not yet seen any penalty in my rankings at all. Keep up the good work and keep sending that free content.

    Comment by Jim Cipriano — February 15, 2010 @ 7:20 pm

  18. I agree with Ernie Zelinski as I had the same problem with duplicate content.

    This happened to me as well.

    It can hurt your websites if you use too much of it.

    Dave Erhard
    The Retirement Planning Coach
    The Joy of Being Retired

    Comment by Dave Erhard — February 15, 2010 @ 7:45 pm

  19. Thanks for the tip Mike. I received mail from the Callen brothers the other day that expands on this subject of dupe content. Their thought is that Google compares two sites with dupe content, applies all of their secret ranking algorithms, and then promotes the best site and demotes the other site. According to this premise, if you have dupe content, you had better have the best website in the group or you will disappear. This is the link I received from the Callens via email. It’s good stuff! http://www.mattcallen.com/videos/1_fundamentals/

    Comment by Dave — February 15, 2010 @ 8:02 pm

  20. Thanks for clearing things up with an easy to follow (and common sense!) explanation on duplicate content. I had been concerned about this and not really understanding it until now. Appreciate your help with this a ton!


    Comment by jenn — February 15, 2010 @ 8:04 pm

  21. Hi Mike,
    Thanks for the usual good content. I too am a little dismayed and disappointed by some of the so called gurus who attempt to continually offer duplicate content, ie review or adsense sites to thousands of us that are all the same knowing that the majority of their customers will not bother to change anything on the sites.

    Comment by Rick — February 15, 2010 @ 9:04 pm

  22. Hi Mike,

    I don’t know if I’ve posted my comment twice now or not, sorry if I have…but I want to ask…

    I have started writing original content with some PLR thrown in with a few changes here and there. I had plenty of questions and you and some of the others have answered them.

    I still have one question though. On some of my sites I have submitted articles into directories and other not so ethical marketers have published my articles without my resource box or article link.

    Do Google look at me as the original, first published author? Or if they have more links and backlinks are they the ones that get all the credit?

    I know there are some that will always do this, I just wondered what happens.


    Comment by James — February 15, 2010 @ 10:21 pm

  23. Mike,
    I continue to hear so many conflicting views on duplicate content that I appreciate what you have had to say. From the limited experience I have had I agree with your observations. From a common sense standpoint it only makes sense there is no penalty
    Keep coming with the great info.
    Free Traffic System.

    Comment by Rick — February 16, 2010 @ 12:35 am

  24. Not sure about this duplicate content thing.

    I wrote an article and published it on my site. A few days later it was number 2 in Google for whatever keyword.

    A couple of weeks later I noticed the site in position 3 had exactly the same title. On clicking on his link, hey presto! an exact copy of my article… with no reference to my site

    If the duplicate content thing was as real as people think, how come this chap got position 3 for a competitive keyword with his web page?

    But having said that PLR is something I just have not warmed to. I think it’s the quality that turns me off

    Comment by Helen — February 16, 2010 @ 1:32 am

  25. Thanks for your article. Here’s a Youtube video on duplicate content by Greg Grothaus of Google, that pretty much supports what you said…


    Comment by Doug — February 16, 2010 @ 1:38 am

  26. Thanks for an informative blog post.

    Presently I am developing a website that is heavily dependent on the use of longtail keywords and I am creating content to fill the webpages.

    To start off with however every webpage contains pretty much exactly the same as thousands of other pages yet interestingly searches on loads of the keyphrases return on page one of a number of search engines. This would appear to endorse your article.

    For more competitive keywords or longtail keywords I believe it is important to ensure quality of content and trying to make each article as unique as possible. This nowadays is pretty easy to do when you combine some of the best article writing and re-writing software.

    People like yourself, Jon Leger, David Watson, and several others such as the Callen brothers, make an excellent contribution in the SEO field. Keep the good info coming!

    Comment by John Giel — February 16, 2010 @ 2:48 am

  27. Mike I have to agree with your article, but i think Google lets news and information sites rank well with duplicate content. it’s all about the catorgories and keywords, i see the same medical news on 30 sites. they have the exact articles over and over.
    Thanks, Rolf

    Comment by Digital photographer — February 16, 2010 @ 2:59 am

  28. Some money making systems teach a system of blogging for adsense income where your posts are largely made up of articles from article directories. This is exact duplicate content so how can these sites get into the top pages of google?

    Comment by Sandy — February 16, 2010 @ 6:30 am

  29. Mike, I used to worry about duplicate content as I didn’t have the time to re-write my PLR content. Now, I just make a few simple changes that take about five minutes that seem to work quite well for me.

    Many PLR articles need to have their headline changed to something interesting and bring their main keyword phrase right to the start of the headline. I ensure the headline has h1 tags but adjust the font size to 12. I repeat the headline text under the article and use h3 tags with reduced font size of 10 and also underline and use italics.

    I quite often modify the existing keyword or phrase to three or four words so the search term is less competitive but is much easier to get a high page rank.

    Comment by Paul Duffy — February 16, 2010 @ 6:53 am

  30. Great article – duplicate content is one of those issues that causes a lot more grief than it should – thanks for clearing it up!

    Comment by Jack Lockhart — February 16, 2010 @ 8:00 am

  31. Thanks for a great post, Mike! It is so good to read a common sense piece about duplicate content. All it takes is a tiny dose of creativity to make every page on our sites unique. We can all do it if we spend less of our time reading other scary (and often paralyzing!) stories about Google and the great duplicate content penalty:-)

    Comment by Rika Susan's Laminate Flooring Buyer's Guide — February 16, 2010 @ 10:00 am

  32. Hi Mike;

    I always enjoy your article tips. It’s nice to here FACTS about article marketing from someone who’s been doing it for a long
    time. Thanks for nipping the “duplicate content penalty” myth.
    I was one that fell into that same trap.

    I guess I don’t have to be looking over my shoulder any more.

    Comment by Dan Izycki — February 16, 2010 @ 10:50 am

  33. It’s really not that hard to look at an article that you like and rewrite it sentence by sentence. You can usually accomplish this within a half an hour. You can just change some of the words on the more difficult sentences. Try to find an article that is easy for you to rewrite. Jesus Christ | Holy Spirit | Trust God | Who Is God | Sermons

    Comment by Glassman96 — February 16, 2010 @ 12:43 pm

  34. This is a great article. I was asking a friend about publishing articles in order to aid my search engine ranking and this article has helped A LOT, particularly about duplicate content and how not to be penalized for it on Google.

    Be Love Now

    Comment by Trenton McNary — February 16, 2010 @ 6:46 pm

  35. Mike,

    Good advice about “similar”. As one commenter said, you probably have to fix the language anyway.

    Spending a little time reviewing/fixing what is going to be posted may be more time consuming but communicates more value to your readership. Your readers will appreciate it.

    Good stuff,

    Comment by Scott Love — February 16, 2010 @ 6:59 pm

  36. Thank you for the clarification Mike. It makes sense that Google would take that approach. This issue is so confusing for most people, but I think you summed it up well. I can go on using PLR (rewritten of course!)


    Comment by Woodworker Plans — February 17, 2010 @ 12:49 am

  37. Great article Mike! That helps to clear up a lot of questions that many people have. I. personally, always try to rewrite my PLR articles a bit – changing the start of the sentences and the paragraphing by adding a few unique sentences throughout the articles and so far that seems to keep Google happy! Really appreciate all the advice you give and Article Underground is awesome, so glad I joined!

    Comment by Jen @ What Can I Deduct On My Taxes — February 17, 2010 @ 8:32 am

  38. Thanks for all the great comments!

    Comment by Mike — February 17, 2010 @ 5:26 pm

  39. Thanks for the clarification and great article on duplicate content and Google.

    Comment by nancy fitzpatrick — February 17, 2010 @ 5:44 pm

  40. Great article Mike.
    I hope you don’t mind I’ve bookmarked your page, your page is genuinely helpful for me.

    Comment by Kurt — February 17, 2010 @ 7:09 pm

  41. I have visited your site and I would say that I enjoy reading the content of your site. Keep it up!

    Comment by first search consultancy — February 18, 2010 @ 4:29 am

  42. Thanks for this Mike. I spend more time than perhaps I need to in re-writing articles and it becomes a real chore! OK – I am a bit paranoid, and at this point in time the number of articles I have are limited, but I was getting to the stage of wondering why I was bothering. (Incidentally, Ezine articles are very hot on anything that is close to duplicated!)

    Anyway, I may now start easing up on my re-writes and see what happens!

    Thanks Again


    Comment by Maddy — February 18, 2010 @ 5:15 am

  43. Thanks for this Mike. I spend more time than perhaps I need to in re-writing articles and it becomes a real chore! OK – I am a bit paranoid, and at this point in time the number of articles I have are limited, but I was getting to the stage of wondering why I was bothering. (Incidentally, Ezine articles are very hot on anything that is close to duplicated!)

    Anyway, I may now start easing up on my re-writes and see what happens!

    Thanks Again


    Comment by Maddy — February 18, 2010 @ 5:15 am

  44. As somewhat of a novice in some parts of website internet marketing and being pretty good at others, I have come to the conclusion that sometimes you get penalized for duplicate content and sometimes you don’t. When you wind up in the sand box, however, it can be a little hard to get out.

    Dan O’Brien
    The Friendship Cafe
    How to Retire Happy

    Comment by Dan O'Brien — February 18, 2010 @ 7:58 pm

  45. It seems that every week I catch some new debate on duplicate content, and I think that people go a bit overboard sometimes. I have posted the same article to various directories/sites and have not had a problem. However, if you use PLR content on your website, I would suggest at least a bit of rewriting, though, if just to make your own site stand out above the rest.

    Comment by PLR Articles — February 20, 2010 @ 10:33 am

  46. really not that hard to look at an article that you like and rewrite it sentence by sentence. You can usually accomplish this within a half an hour. You can just change some of the words on the more difficult sentences.

    Comment by armpit,armpits — February 20, 2010 @ 7:17 pm

  47. i think its a realy good article for one to read !!! AWESOME

    Comment by Donna Parker — February 22, 2010 @ 1:16 am

  48. As long as you’re sensible about things you can manually spin a quality article and re-use it in lots of places without having to worry about dulicate content issues. Just make sure your original article is a good, original piece.

    Comment by Chris @ Gaming Weapons — February 22, 2010 @ 3:48 am

  49. Nice article, I run a number of sites and do wonder about duplicate content both across the sites but also on the same site.
    I believe google does now have a meta tag where you can mark which page that has duplicate content it the master page.

    Comment by J Ascot — February 22, 2010 @ 12:03 pm

  50. Thanks for your article. That’s why I didn’t touched PLR any more. Will look for PLR again :)

    Comment by Agnes — February 22, 2010 @ 3:13 pm

  51. I was rewriting a few articles and it seemed like I should just write it from scratch for the time it took.

    Comment by Penginapan di Jogja — February 23, 2010 @ 12:32 pm

  52. Duplicate content is certainly not something you are going to be penalized for, but rather, the search engines will look for what they accept as factual to be the canonical, or primary, source.

    Comment by RROD — February 23, 2010 @ 7:07 pm

  53. i think the content provided by you is quite orginal which is very rare these days . very nice article keep up !!!

    Comment by susan rose — February 24, 2010 @ 4:27 am

  54. Finally an article that makes sense. All the forums and blogs are full of this crap: Google penalizes duplicate content, hate duplicate content. Wrong: they don’t care. They rank pages based on website trust, not content. You can put anything you want on a website, if it has trust enough, will outrank websites with 100% original, awesome, great content. Period.

    Comment by Ylod Sean — February 24, 2010 @ 5:11 am

  55. I guess some of the Myth about duplicate content is already busted, thanks for sharing some really good insight.

    Comment by Deborah Bradley — February 24, 2010 @ 4:03 pm

  56. Useful article Mike.
    I have been considering the purchase of one of the many spinner software packages. Interestingly I read that it is not sufficient to rewrite an article using only synonyms but that fairly substantial article reconstruction is necessary in order to fool an increasingly savvy Google. So obviously the person who wrote that piece must consider duplicate content a serious issue to be avoided.

    Comment by Terry Noyce — February 24, 2010 @ 4:28 pm

  57. Mike,

    Thanks for clearing up this Google myth…I have discovered just changing the headline and 20% of the words of an article I can repurpose it numerous places.

    Sometimes I have the artilces or blog post both appearing on the 1st page of Google.


    Comment by Boomer54 Mark — February 24, 2010 @ 6:24 pm

  58. Thanks a lot for all the good article…and thanks for all the great comments…I really enjoyed your tips..

    Comment by Mattress Shop Melbourne — February 25, 2010 @ 3:09 am

  59. Thanks for this useful info.. keep it coming Mike!

    Comment by Effendy Lie — March 1, 2010 @ 9:02 pm

  60. Another great post, now i dont have to waste all my time writing articles for my site i can just add a bit extra and see what happens as time is just so important when trying to make money online. thanks again

    Comment by steve — March 2, 2010 @ 6:26 pm

  61. Hey Mike,

    Excellent post.
    Enjoyed the read, all the way through …
    Thanks for that at the end – prompted me to leave a comment.
    Will check it out.

    Comment by webmaster san diego — March 3, 2010 @ 1:35 am

  62. Thank you so much for sharing with us.


    Comment by Moses Isaac — March 3, 2010 @ 2:26 pm

  63. G’Day Mike,

    Thanks for clarifying this info on PLR content. I have been debating and undecided about using any of it and even went so far as to delete a lot of pages on some of my websites that I had put it up on. Now, even before I read your great post above, I had been regretting it.

    Oh dear, so much information and so little truth in a lot of it.

    Kind Regards to all,


    Comment by Jan Smith — March 7, 2010 @ 7:25 pm

  64. I really like this article and you are given here really a wonderful information.I think this post is likable,and your blog is very interesting, congratulations.Anyway thanks for sharing.keep up the good works.

    Comment by Lanzarote — March 9, 2010 @ 10:32 pm

  65. This is a good article. I found your website when I do research on duplicate content after I learn from my mistake not to use PLR without even edit or rewrite the content and later found out that another site is using the same un-change PLR content.

    The best way is still the unique content.

    Comment by Marion Brown — March 11, 2010 @ 4:17 am

  66. Excellent blog and the information is awesome. It is really helpful to the newcomers also to the experts. Thanks a lot to post a informative blog. Keep it up good work.

    Comment by Remortgage Deals — March 13, 2010 @ 4:06 am

  67. very nice sharing

    Comment by halil — March 13, 2010 @ 5:48 am

  68. I was under the impression, it was a big problem to publish duplicate content but have seen instances where that doesnt seem to be the case.

    Comment by sacramento seo services — March 18, 2010 @ 1:06 am

  69. I have read a article like this somewhere there and now I prove that duplicate penalty is just a myth. I learned before that semi-duplicate content can also bring traffic to your site.


    Comment by Study in Australia — March 26, 2010 @ 8:08 pm

  70. You are well said if we violate the google rule adding duplicate content sites will be penalized..

    Comment by Beach weddings florida — March 29, 2010 @ 2:58 pm

  71. Thanks for the great info. I have been using a site called ezinearticles.com and posting articles to my blog. But, I review the article and change it around so that it fits my business. I feel that by doing this, I am providing quality content to my subscribers and am hopefully creating new, more in depth content to help rank better in the search engines!

    To Your Success,

    Steven Goodwin

    Comment by Steven Goodwin — March 31, 2010 @ 1:28 pm

  72. I am happy to submit unique content all around once a week. As my articles library grows i find I have more content that can be mixed and transformed by rewriting a sentence or two. I can snippet myself. What my question is the link you are talking about.

    Comment by trap — April 27, 2010 @ 9:14 pm

  73. My thoughts:

    There is no penalty for duplicate content, unless it blatant spamming, but there is no gain either.

    Unique content means “unique”, not just a few changed words or sentences.

    Comment by Replacement Windows Phoenix — April 29, 2010 @ 1:00 pm

  74. I enjoyed your post, Mike. As I have always heard “Content is king” and fresh content is always best.

    Comment by seo basics — April 30, 2010 @ 2:55 am

  75. After looking over this blog post I took a look around the site. You have done a great job gathering all this information.

    Comment by Rory Ramsden — May 13, 2010 @ 6:59 am

  76. sorry forgot to thank mike….

    Comment by outdoor pizza oven — May 24, 2010 @ 11:18 am

  77. thanks for the clarification, I must admit this issue has worried me so I have been spinning articles using free software.

    Comment by Online Marketing Blog — June 5, 2010 @ 10:41 am

  78. Thanks for the clarification and tips on avoiding duplicate content. I wasn’t aware I did that a lot of times and because of your explanation, it made me realize that what I was doing was wrong. Now I will have the chance to correct it. More power to you.

    Comment by mondex1 — June 19, 2010 @ 7:37 pm

  79. in the turkey of the Gebze Çelik Kapı

    Comment by Gebze Çelik Kapı — August 23, 2010 @ 1:37 am

  80. Very Nice Sharing

    Comment by Regülatör — August 25, 2010 @ 1:07 am

  81. Nice sharing thanx

    Comment by Online Ups — September 17, 2010 @ 3:10 am

  82. An interesting question is what happens when someone steals your material word-for-word with even the images and the exact links that you have in the posts.

    This happened to me with someone actually stealing 10 of my blog posts from one of my work-related blogs and placing all 10 blog posts on his/her blog. Of course, this is a lot of duplicate content.

    I actually found out about this by accident when I was checking the incoming links to one of my friend’s websites. The culprit who stole my material had even been so careless as not to take out the links that I placed in the blog posts to websites of quotations such as the Retirement Quotes Cafe.

    I was really upset. But then upon further investigation, I found this sleezy person had stole material from at least two other bloggers.

    I would hope that Google and Yahoo can identify duplicate content that is stolen and penalize the person stealing the material and not penalize the person who is the creator of the original material.

    Comment by Brock Proctor — October 21, 2010 @ 4:23 am

  83. White iPhone 4 was the best of the bunch, even though that photo also was a bit washed out.

    Comment by Henry Peise — December 23, 2010 @ 12:41 am

  84. Hi Mike,

    I added a contact directory to my blog that involved 100 separate blog posts to create the directory. The posts are all very similar. Ever since I added that my google rankings plummeted. I wasn’t spamming my own site, I was just trying to build a cool directory. How long will I be penalized by google.

    My blog is: bidpenny.blogspot.com

    Thank you!

    Comment by BidPenny — February 4, 2011 @ 12:53 am

  85. One great way to check your articles for duplicate content is by using a duplicate content checker tool. This article will give you the step by step instructions for checking your articles for duplicate content by using a duplicate content checker tool.

    Comment by craigslist athens — February 9, 2011 @ 1:47 am

  86. I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement. Thanks for sharing with us.

    Comment by classifieds for rent — February 14, 2011 @ 3:38 am

  87. One great way to check your articles for duplicate content is by using a duplicate content checker tool. This article will give you the step by step instructions for checking your articles for duplicate content by using a duplicate content checker tool.

    Comment by tiffany & co — February 25, 2011 @ 11:54 pm

  88. Google loves unique content only, for every web page we need to write separate content. If we use the same content for all pages, all pages will rank while searching for a particular keyword, it says to be internal site duplication.

    Comment by Felgen — March 3, 2011 @ 4:43 am

  89. It is really so difficult to catch “rewritten” content that I think Google just tolerates it. In an ideal world, you would have no plagiarism but let’s be honest: 99% content online is just rewritten by people looking at other sources. Just look at the volume of information online: It is a thousand times bigger than our collective knowledge. It is the same content rewritten and rewritten by everyone. It is bad but that’s the way it is. I am no fan of copied content but I cannot stop it either.

    Comment by Penny — April 4, 2011 @ 6:09 pm

  90. One great way to check your articles for duplicate content is by using a duplicate content checker tool. This article will give you the step by step instructions for checking your articles for duplicate content by using a duplicate content checker tool.

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  95. Thas a really good point I know that the huffington post is basically 100%duplicate content and look how well theat site ranks!

    Thanks for the insight

    Jane Stevens
    My Blog Quibids!

    Comment by quibids — June 14, 2011 @ 5:12 am

  96. This was actually what I was looking for, and I am glad to came here! Thanks for sharing the such information with us.

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  101. Very informative and helpful. I was searching for this information but there are very limited resources. Thank you for providing this information.

    Comment by Sirota — March 8, 2012 @ 11:40 am

  102. I can’t believe people are still using duplicate content.

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  103. Presently I am developing a website that is heavily dependent on the use of longtail keywords and I am creating content to fill the webpages.
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    Comment by Web Design Garut — June 22, 2012 @ 11:03 pm

  104. nice info i think there is no different between exact duplicat content or similiar ..

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