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3 Critical Mistakes That Can Hold You Back From Winning

Featured Article by Dr.Mani

3 Critical Mistakes That Can Hold You Back From Winning

As entrepreneurs seeking to find our way ahead in the rough and tumble marketplace that’s the World Wide Web, we often find ourselves in a constant struggle between various forces.  Some are motivational and inspiring, and they power us towards our dreams.  Others are distracting and wasteful, and those are the ones that can hold you back from winning.

Many years ago, when I did an extended mentorship under the world’s best marketing guru, Jay Abraham, something he said on the introductory call stuck firmly in my mind.  He said that it was his ethical obligation to NOT let us do something if he knew there was another way to do it better, easier, quicker and more effectively.

That, in essence, is what any mentor can guide you with in this fascinating (if complex) journey of building an online business.  My specialty is information marketing.  And there are many nuances to setting up and growing an Internet infopreneur business.  There are ways to do it quickly, efficiently – and there are pitfalls that can hinder and slow down progress.

In this post, I’d like to focus on 3 of the most critical ones that have the potential to completely sabotage your success and destroy your hopes and ambitions – if you let it happen.

1. Shiny New Things

In the Internet marketing niche, things evolve at warp speed.  Almost every day, something has changed.  New technology alters the playing field.  New start ups shake up the marketplace.  New trends and innovations grab the attention of masses.  And this change is fascinating, bewildering and confusing for anyone involved in Internet marketing who tries to keep up with them.

Take just the social media space.  First, there was MySpace, then after many clones, Facebook.  Twitter entered the scene, shifted the style of engagement, and had a disruptive influence.  Today, the new kid on the block is Google+.  How do you, as an entrepreneur trying to build an online business, keep up with every one of these shifts?

It’s impossible.  And therefore, you shouldn’t try.  Instead, identify sources of authority in your niche who have a track record of guiding you fairly and sensibly about the use of such technology and innovation.  Then, apply your own discretion to decide if this “shiny new toy” is essential, or even necessary, for your business. 

Be honest with yourself.  Don’t dabble in things that aren’t directly relevant to what you’re doing.  Ignoring shiny new things is one of the smartest steps you can take as an Internet marketer.

2. Hurry For Results

We all bought into the dream.  If not now, then back when you started.  Instant millions.  Cash registers that go ‘Ka-ching’ as you sip pina coladas on the beach.  Multiple income streams, all running on auto-pilot.  Work once, get paid forever.

But after a while, reality bites.  The money isn’t pouring in quite as quickly as you hoped.  And you’re in a hurry for results.  That’s a dangerous mindset to adopt.  Sure, by all means be in a rush.  But let that urgency fuel your business-growing actions, and not frustrate you when the results you expect don’t happen on your unreal time scale.

Success that is meaningful and lasting takes time.  For me, it was almost eight years before I broke through past a point where I considered my Internet infopreneur business to be “successful”.  It doesn’t have to take you that long. But don’t expect it to happen overnight, either.

In the rush to see quick results, it is often tempting to take routes and adopt techniques that will effectively hijack your potential for long term success.  That’s another serious danger you should bypass and avoid in your quest for Internet marketing achievement.

3. Fear of Failure

Let’s face it.  You’re scared of failing.  Ok, I’ll admit it, too.  I’m terrified of putting myself on the line with every new project.  It gets even harder when you’ve experienced some level of success.

For example, when I approached Mike to write for this blog, I was scared he’d turn me down.  But one important lesson the years of working on my online business – and my offline career as heart surgeon – have taught is that you must face the fear and go ahead anyway.

This post you’re reading is the result of such action.  The outcome of your own projects will be similar too… and a function of how well you face your fear and act anyway.

It’s easy to convince ourselves about how slender our chances of success are.  We all have a past full of criticism, failed plans, thwarted dreams and ‘negative Nancys’ in our lives that fuel the inner voice which tells us, “You won’t succeed”.

Then it becomes your choice to stand up to that voice and say, “But I’m going to try anyway!” – and give it your very best shot.  Accepting the reality that you might fail.  Being willing to take that risk.  Focusing on the rewards of success that could be yours if you try hard enough.  And facing those inner demons, staring them down, and reaching for your dreams.

My favorite quote from Hugh ‘GapingVoid’ MacLeod’s book, “Evil Plans”, is this:

“Everybody has their own private Mount Everest they were put on this earth to climb.  You may never reach the summit; for that you will be forgiven. But if you don’t make at least one serious attempt to get above the snow-line, years later you will find yourself lying on your deathbed, and all you will feel is emptiness.”

So always remember this last dangerous pitfall along your path to success as an Internet marketer.  It’s ok to feel afraid.  It’s not ok to back down from doing it anyway!

There are many other things that could hold you back from success.  I believe these 3 are the biggest hurdles or challenges new (or even experienced) online entrepreneurs face.  Do you have any other that rival these three?  Please share them in a comment, and let’s talk about it :)

About the Author:

Dr.Mani, author of Think Write Retire – www.ThinkWriteRetire.com – is a heart surgeon, Internet infopreneur and social entrepreneur.  Pick up his free ‘Infopreneur HOTSHEET’ and learn more about information marketing at http://www.EzineMarketingCenter.com

SEO and Marketinng Tips from Mike Liebner

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12 Comments »

  1. Dr. Mani,
    As a fairly new internet marketer I really enjoyed this post. It gave me 3 things to look out for as I continue into the internet world.

    Since I am a bit new to the industry I would love any other advice you can offer. Thanks
    Misty

    Comment by Misty Haleen — December 3, 2011 @ 12:30 am

  2. Very true! Thank you for writing this post. Like Misty, this will also help me keep in mind what to be conscious of.

    Comment by Hashim Ali — December 7, 2011 @ 7:38 pm

  3. We all tend to dread failure, and worse challenges. The distinction between successful people and the normal folks is that successful people have the ability to not pay attention to their fears. We all have it. It’s just that the passion they have for what they do is so great, it makes no room for failure to dominate them.

    Comment by Pittsburgh prostate — December 9, 2011 @ 10:37 pm

  4. Thank you for these valuable insights. My New Year’s resolution is not to buy any new software next year until I have really used the ones I bought this year. The shiny things are not just the social media and whatever. The biggest temptation is in thinking the next software will bring more traffic, ROI, etc. when what it takes is authoritative content articles, link building and hard work.

    Comment by Nora Quiason — December 10, 2011 @ 11:05 am

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    Comment by actressgo — December 13, 2011 @ 10:41 am

  6. Dr. Mani, I completely agree with you. Shiny new things, hurry for results and fear for failure are all human nature. If anyone want to be a successful businessman then they have to make sure there’s no room for these three things.

    Comment by James Robert London — December 13, 2011 @ 10:47 pm

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  11. This is really informative. And I agree with your point. focusing on just the important ones and the right target market through the social media would really be helpful. These new things could really be enticing but sticking to what you already know and what you have already mastered like Facebook would be more effective in marketing to the right people.

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