Internet Marketing and Better Backlinks - Different? Better?
Watch the 21 Minute Blogging Underground video called Layers of Links – it’s free!
I would like to invite you watch my new Blogging Underground training video and also wanted to make sure you know about the crazy special package offer for Blogging Underground memberships!
In the video I explain 5 of the top Blogging Underground techniques that help us get higher rankings.
While some people are working hard to please the man and remove links thinking it will help them, there are shap people who are working smarter and getting amazing results by simply modifying the way we go about promoting our web pages.
Linking the right way is working!
Watch the brand new video to see what Blogging Underground members are doing right now to get more free traffic from the search engines!
If you want more traffic – it’s easy enough to get it – but you need to keep up on what’s working right now and do the things that the winners are doing!
Best wishes for your online success!
If you target getting top rankings on organic search for keywords that have little or no competition, it is relatively easy to rank high on Google.
Simply following the Blogging Underground 12 Step Success Strategy and getting good links from articles may just be enough to get you on top! What we do at BU works really well and often the backlinks you get from articles in the BU Blog Network are all you need to get traffic from free search results for some good low to medium competition keyword phrases.
For the more competitive keywords that are harder to rank for – simply add in some social signals to give your website more authority and trust. You’ll usually move up in the rankings from the social boost.
However, if you are planning to gain super authority status for your website in a popular niche and go after higher competition keywords and compete with the big boys, it is really important you spend a little more time finding out is working for the competition to get on page one of Google for those big money keywords.
Let’s do a quick SEO analysis case study and look at a pretty competitive keyword and try to see what is working for the top sites so we can see what we can do on our own sites that will give us a boost.
Sometimes a little extra work may be required when you are targeting mid tier to high tier high competition keywords that are harder to rank for.
One of the things you may do is to look and see what the competition is doing to rank for your target keywords on Google.
There are some cool tools out there that help us analyze the competition.
Spyfu is one of the tools I often use to look at the organic rankings and competition for a keyword.
Spyfu is mainly known for tracking PPC campaigns and estimating the cost of clicks, but they also have some really good data for the “organic” free search results.
These tools are also often great to use to find additional related keywords to target and go after. Just look to see what your competition ranks for and add the best keywords to your list of targets or just make an effort to add them to the articles you publish on your site.
Spyfu tracks a lot of keywords and has a huge database of the rankings for organic search (not paid PPC placement) and actually show social data like Facebook likes, Google+, Pinterest and even the number of and Twitter tweets for the ranking URL’s.
This social data can help you analyze the ranking URL’s to see if social activity may influence the rankings.
Note: Keep in mind that while social signals are good to have and an important consideration for your sites and web pages, having a massive social presence is NOT really important except for those big competition keywords.
Let’s take a look at the data on Spyfu for a keyword that is pretty competitive: healthy smoothies
Scan down the page until you see the “Organic Search Ranking Analysis”.
They show the top 50 results (for free) and even show the estimated number of monthly clicks (very cool!).
This keyword phrase: healthy smoothies is a high competition keyword and a number one spot will bring approximately 961 clicks each month.
The results show mostly well known sites at the top of the results.
The good news is that the results are NOT all top level domains but rather URL’s of inside pages. That means a site that is tightly focused on the keyword phrase and nothing else would be a good candidate to make it page 1 of the Google results if it had all the right factors including lots of social signals.
Let’s take a look at the actual URL of the top ranking site and analyze it using Spyfu.
Click this link to see the data from Spyfu for this specific URL:
First thing I notice is massive social signals. Lots of tweets, shares and likes and a ton of Pinterest pins! 5,796 to be exact.
The pins alone are surely responsible for why the prevention page is ranking #1 on Google for this difficult keyword target.
The good news is that with Pinterest if you have a good image and people discover it, they will gladly help out and spread the word by pinning it and sharing it with their friends.
I bet the image on this top ranking page went viral on its own… let’s look at the page on prevention and see what’s on it.
Pull up this URL that ranks #1 for healthy smoothies
Wow… light on content. But that picture of the smoothies sure looks good! I want one right now!
All the page delivers is basically a picture of smoothies… with a built in PIN IT button and Facebook comments built in. The page barely has any text about smoothies.
That tells me we’ll do better if we have good pictures of smoothies and that people will pin them and help us.
By the way those are basically curated type posts – a picture (and/or video) with a paragraph of text – that’s all. And instead of one big long page with lots of words they keep it short with just a picture and a paragraph of text and then make people click the arrow to jump to the next one… smart.
A well respected site that has gained authority in a niche can do this. Once you are trusted and an authority almost anything you put on the site will get you rankings for the keywords on the pages.
Here look at this URL – it has a different smoothie picture and text…
I bet that page ranks too for Blueberry and Banana smoothie – it does – it’s on page two of results… with a picture in the Google results.
Hmmm… I think pictures are pretty important… and so are the social signals when you target these big money keywords.
Good to know about this info so you know what can help you as you build out your sites, but don’t let it scare you off from going after your low to mid competition keywords. Those keywords are much easier to rank for and do not require as much social juice as for a competitive keyword phrase like HEALTHY SMOOTHIES to get to the top.
But, that said do not ignore social signals – I think it’d be a mistake to ignore having at least some social signals pointing at your site.
Every site, even those that target keywords that are not extremely difficult to rank for, should have some tweets and likes and pins coming in.
We need to be aware of how social signals and pictures will help us gain authority and trust and push up to a higher level so that almost everything we do gets some good search engine love on it’s own
Well – I hope that gives you some ideas and helps you push up some of your pages in the rankings!
Best wishes for your online success!
Mike Liebner (continued – read more of this article…)
Google watches some keywords more than they do others.
Their approach to wiping out low quality websites is based on what they have learned from collecting data and tweaking algorhithms for many years and seeing where the “webspammers” are most actively trying to trick them.
The main thing I have learned in my 15 + years of being a web publisher and building all kinds of websites for profit is that it’s generally better to focus on what I call “mid tier keywords” that are not as HYPER COMPETITIVE and as such commonly abused by SPAMMERS!
You know the poison niches… the keywords that can get you in trouble faster… the ones clogging your spam email box.
It’s much easier to get on top faster by avoiding those legacy big money keywords and instead profit by focusing on variations of those posion keywords or selecting keywords in different niches that are not so hot in the spamming community.
You must be aware that Google watches some keywords more than they watch others.
They watch the ones that spammers typically promote. You know the ones… they’re in your email box every day as spam messages. Try to stay away from promoting that stuff! They seek out spammers aggresively and it’s harder to rank for those keywords. So why bother?
There are so many good niches to build sites for with tons of great keywords that are profitiable and are NOT hammered by spammers.
And the mid tier keywords are much easier to rank for.
You do NOT NEED to do the BLACK HAT things that the webpsammers are doing to get lots of free traffic when you target mid tier keywords.
The Blogging Underground 12 Step Success Strategy focuses very heavily on picking the best keywords. It’s the real secret to our success!
Now – I am not saying you can’t be successful marketing more mainstream products or products that have even crossed over into ultra spammy territory – but you need to be aware that when you start to fight your battle in a zone filled with spammers you’re more likley to get caught up and tagged an an evil affiliate marketer.
Now – be careful you don’t fall into believing the common misconception that Google hates ALL AFFILIATES. They don’t.
But they sure do seem to hate affiliates that do sleazy things to make a buck.
They are perfectly fine with good marketers who are not building fake news blogs or using deceptive techniques to trick people and get sales.
Marketing legit good products as affiliates is not the same as hustling some online scams or bogus products that don’t deliver what is offered.
Hey – we’re not the same people Google were really mad at a year or so ago when the CPA offers got out of control and everyone was spamming them. You know – the fake news blogs that caused Google to get in trouble with the FTC over the false advertising and bogus practices promoting ridiculous cures and sleazy offers for Acai Berry Juice and all that other evil CPA stuff like offers that were impossible to cancel etc.
People were doing all kinds of sleazy stuff like using Oprah and Dr. Oz without their permission. It was way out ofcontrol and the U.S> goevernment stepped in and started getting involved. (continued – read more of this article…)
SEO has gotten a bad name.
In reality it should be WEBSPAM that has the bad name.
SEO and WEBSPAM ARE NOT ALWAYS THE SAME although Google would sure like you to believe that!
I am not a spammer and don’t do spammy things to game them! I never have! That’s not the way I do things or teach other people to do.
Hey – I’m doing very well building good quality websites with quality content and I am getting lots of free search engine traffic from Google.
So are members at Blogging Underground and we’re not gaining success by TRICKING ANYONE or doing evil things!
It’s actually easier right now than ever before, because so many people have taken the wrong path and are actually working backwards in fear obeying the commands of the fearless leader because they are so paranaoid of doing things that Google doesn’t like.
They are doing things that Google is telling them that are good things to do.
Do you really think that it is in Google’s best interest to tell SEO webmaster type people how to get more traffic from their search engine for free?
Do you really believe that Google is giving advice that is helping webmasters get more top rankings faster and easier?
They have never liked people like us – you know – marketers – people that build web sites to get free search engine traffic and make money without buying ads.
Why would they help us with webmaster tools or otherwise?
THEY WOULDN’T and THEY’RE NOT!
OK – it’s about time I chime with an honest response to all the garbage info being passed around the webmaster world that SEO is dead and that Google has stopped people from getting top rankings from getting text links.
Some people are saying that the right way to win traffic from search engines is by playing the way that Google wants you to play – doing what they tell you to do. Obeying them.
And some people out there, many with no real world SEO experience getting a top ranking, are even trying to make you feel bad and telling you that you are trying to trick Google and doing evil things – just because you may have gotten a few links to your own sites and that is UN NATURAL… (continued – read more of this article…)
Just a quickie to sound off on all the crazy rumours going around about “exact match domains” being dead and not working any more. It’s hogwash!
I guess some guru or WSO guy out there must have written a new $12. seo training course where they go off and dump on exact match domains not being effective – because I keep getting emails from people asking me what to do – if they should still get them etc.
YES EMDs still work! Exact match domains are as effective as ever to getting top rankings and traffic!
Exact match domains are still the prime virtual real estate that web publishers desire. Especially on .com .net and .org
How can a good domain name go out of style or stop working?
I’m scoring number ones on Google with brand new “exact match” keyword domains all the time – so are Blogging Underground members! I hear about it all the time!
In fact I feel it’s getting EASIER – not harder.
The worry about Google “cracking down” on exact match domains is NOT NEW. It seems too good to be true that EMD’s can help you get top rankings fast and easy!
For years I have heard rumors and gossip that this “crackdown on EMDs” will be coming but the fact is that the DOMAIN NAME is only one factor that Google looks at when they score the trustworthiness of a site.
Also – too many big companies and legitimate businesses have exact match domains.
(continued – read more of this article…)
Were you hit by Penguin? Who wasn’t!
Believe it or not – now is still a great time to build sites and go after free traffic on Google!
If you had sites that dropped in rankings or if you’re building brand new sites, now is a great time to get on top of Google faster than ever with some simple and effective tactics that members are valdidating are working now!
The simple fact is fresh new links on pages that are indexed by Google will help get you back on top. There are a few other things to be aware of as well that will help you.
Stop by the Blog at Blogging Underground to get the latest tips on doing SEO the right way!
Local Marketing is Hot!
If you are interested in local marketing please register now for the free webinar event on Tuesday Tuesday, June 26th at 4 PM PDT!
I’m sure you are aware there is a big buzz in the online world about how local marketing is providing many hot new opportunities to get new clients and make money selling products and services to local businesses!
One opportunity a lot of people who do what we do are taking advantage of is helping local businesses get visibility on search engines.
Local businesses need an expert like you to show them how!
Many local businesses barely have functioning web pages (many don’t even have their own web sites or don’t know how to update them!) and are perfect candidates for SEO experts like us to help them build blogs and web sites and get them on top of the search engines!
One great way to get your foot in the door with new clients is by giving them something of value for free to get their attention and show them you’re an expert and know how to help them.
How about giving local businesses where you live a free web page and showing them how easy they can be seen on top of Google for local keywords???
Impressing local business owners with top rankings for local keywords is so EASY and extremely profitable!
My special guest Jordan Wexler of Smart Guy will show you exactly how to cash in on local marketing at our live webinar event tomorrow on Tuesday, June 26th at 4 PM PDT.
The webinar is called “Local Marketing is Hot” and I hope you can join us!
Hurry and register now at the above link as a few seats are still available at the time of this email.
Look at some of topics Jordan and I will be covering:
- Changes in Recent Search Engine Positioning
- Short term goals and long term goals – whats your end game?
- Importance of Local Marketing and How to control local areas
- The power of Giving vs. Selling
- Generate a Pipeline of New Clients automatically
- Referrals from customers vs. New clients
- How to focus your time on selling your services
Of course we’ll also be taking your questions and will be happy to cover anything you’re interested in learning about!
Seating is limited so please reserve your seat now for the live webinar event!
It’s on Tuesday, June 26, 2012 from 4:00 PM – 5:00 PM PDT
I hope to see you at the webinar! Best wishes for your online success!
Is there an angry Penguin bearing down on you?
Change is GOOD (but Damn that penguin!)
Hi, it’s Mike Liebner here with a few words on the ever changing SEO landscape.
There has been a lot of confusion and misinformation going around these days regarding changes Google has made to their search engine results. It started about a month ago with the deindexing of a lot of websites and once again the past week with new changes how Google is ranking websites in search results.
A lot of confused people are speculating about things that don’t have any real world proof of and are passing the info around as if it is factual.
Google loves when people pass around all kinds of bad intelligence because the NOISE helps make it more confusing for SEO type people to “manipulate Google” for top rankings.
It’s understanding to expect that Google wants to show good results, but the problem is that when major changes such as with this so called Penguin update affect so many legitimate websites and businesses, that people start to yell and scream and panic.
There are actually petitions being passed around to demand that Google do something to fix what they just did.
Good luck with that!
Here is the Google Penguin petition if you want to read it.
I suggest instead of hoping that someone else will FIX the problems you may have encountered that you accept a little responsibility and put some effort into finding out the solutions to any losses that you may have incurred from the algo changes.
Try to focus on what you know is really happening – ideally to you and your sites – and don’t make too many assumptions unless you see for yourself they are indeed fact based conclusions.
If you were impacted by the changes Google has been making I sincerely believe you can make changes and do some sensible things to get things back on track.
Now, first off – if you’re in this web publishing thing for the long haul, which I am, you need to adopt an attitude of confidence in your abilities to do better than most other people who plain and simple do not belong here.
We can beat them even IF the rules change. So do not give up.
Simply do what it takes to get back on top.
So what has happened? Has Google made changes to intentionally rub out small timers like you and me? Are they trying to favor the fat cat established authority sites and big corporations and edge out the little guys from the top of the search engines? (continued – read more of this article…)
Is your web site fast enough?
Uh oh… this one kind of slipped in under the radar but get a load of this – GOOGLE announced on April 9th that they are now using site speed to help determine web search rankings!
Yes – Google is obsessed with speed and now it’s more important than ever that you are aware of how fast your pages load.
I’ll put the links to the source material below – but let’s take a look at what Google is telling us:
“Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also reduces operating costs. For these reasons, we’re now taking site speed into account in our search rankings.”
That’s true. There is nothing worse than a web page that sucks away time as we wait for it to load. (continued – read more of this article…)
Does Google Trust You??? Or are they watching every little thing you do?
All too often – us “seo types” will rush out and try to grab the big prizes without putting in the proper time and going at a natural pace. I’m guilty of it too on occasion. It’s hard to restrain myself… but I have learned – that when setting up and introducing new domains – sometimes it’s better to back off and take time instead of hammering and cranking fast and furious.
Do you know what I mean?
For example – you don’t want to come out of nowhere and add a zillion pages to a brand new domain.
You don’t want to have TOO MANY backlinks pointing at pages that just were released. An on and on.
That stuff simply is NOT NATURAL and raises flags and alarm buzzers start going off.
Patience and restraint in the world of SEO can go a long way.
We need to be earning our places by doing things the best way – not always the fastest way. Now don’t get me wrong – automation and speed have their places – but unfortunately – that’s something that usually goes hand in hand with hardcore site spamming.
Some tools used in moderation would be fine – but in many cases when you give a person the power – they want to use it and abuse it and that will bring attention to the patterns of the particlular processes. (continued – read more of this article…)