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Why did Google change the way ads are shown?
I just thought I’d share a few observations about the changes Google recently made on how they are showing ads on their search results pages.
First off, it’s not uncommon for Google to make sudden changes. A few weeks ago Google search results on desktop no longer show text ads on the right side of search results.
While that alone may not be so bad, what is bugging a lot of people is that Google now shows as many as 4 text ads above the standard organic search results. They also may show ads at the bottom of the page.
It will absolutely affect advertisers who are bidding on keywords and live and die by the traffic they buy – but will it affect those of us who get the majority of our traffic from free organic search?
My gut feeling is it might not be a big deal or even better for getting organic free traffic.
It’s hard to say because there is a degree of “ad blindness” among many searchers who automatically skip past the ads (count me as one of those).
A lot of people though will click the first thing they see that gives them what they want – so now there are more chances they will click an ad instead of an organic search result.
Google will still be showing their “knowledge panels” on the right on some search queries, but in general the total number of ads they show will be dropping from 11 to a max possible of 7.
Should this change in the way they display ads be of great concern?
Too early to tell, but in general for most of us search engine traffic marketers I would say no – not so much. We get the majority of our free traffic from search queries that are longer and less competitive, so there is a good chance many of the pages we rank high on will not be changed much if at all.
Still there could be some noticeable changes on bigger traffic keywords where there is heavy competition for both ads and top rankings.
Hope that helps clear up things a little!
Best wishes for your online success!Adwords, keywords
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