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6 Simple Ways To Boost Your Email Open Rates
With email marketing, an important challenge that faces the sender is to get the message delivered reliably to the recipient’s inbox and then noticed, opened and read. Email open rates measure this efficiency.
No matter how good your email open rates are, there are ways to improve them. And there are many different ways to boost your open rate. While some are quick fix solutions that start working almost immediately, the more reliable and long-lasting ones take a little longer to kick in.
Let’s look at ways to improve your email open rates.
Changes That Create An Immediate Effect
1. Email Subject Lines
In email, the subject line is equivalent to a headline for sales letters. It is the factor that, above everything else, impacts open rates of email. Bad or poorly targeted subject lines will leave your audience cold and unresponsive. Ones that speak to their deepest problems or desires elicit the opposite reaction.
Along with the subject line, other elements that show up in the recipient’s inbox, such as the ‘From’ line, can also have an effect on email open rates. If your name is one the recipient recognizes, the chances of your email getting noticed, opened and read go up steeply.
2. Timing of Your Emails (continued – read more of this article…)