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Internet Marketing and Better Backlinks - Different? Better?


Exact Match Data or Broad? Which is better?

Look at the keyword research data on this screen capture from the Google Adwords keyword tool and then tell me the answer to this question:

“Which is better to use for analyzing potential traffic when creating your primary target keyword – “exact match” or broad match???

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Do you see how the broad match search volume for medicine sports is so high – yet the “exact match” is so low???

If you asked me – this keyword – medicine sports – would be a BAD primary target keyword.

If you get a top ranking for medicine sports you are NOT going to get the broad match traffic.

The exact match traffic is what that backwards keyword really gets!

I personally feel that I would rather look at the EXACT data representing the exact search as it is typed in by the searcher.

That’s how Google looks at it.

Broad match does not reflect the volume that a keywords will get with a top ranking  – only EXACT MATCH accurate indicates potential volume for a top ranking.

The “exact match” data more accurately reflects what the target is capable of in volume becase it does not include all the other possibilities that borat, er, I mean broad match includes.

If you only look at broad match data it is deceiving. Even if you get #1 for medicine sports it will NOT bring you very much traffic. In fact that 170 volume is pretty low.

You don’t get rich by getting number one for low volume keywords.
Take the above example and compare the Global Search Volume for

medicine sports

which has a broad match volume of 368,000 which seems very high.

If you change the Google Adwords setting to “exact match” however the gloabl monthly search volume drops to 170 – yikes!

And for me – 170 just isn’t enough to justify making it my primary target keyword.

The reason it dropped to 170 from 368,000 is that the PHRASE is backwards. (continued – read more of this article…)

Look at my blog which is # 1 on Google!

Look at my blog which is # 1 on Google! I’ll show it to you!

Hi, it’s Mike Liebner here, the internet marketing guy and it’s been really crazy this past week since opening the doors for the official launch of  Blogging Underground! I’ve done so much work packed into such a short amount of time – but – hey – it’s worth it as Blogging Underground now has more members than ever and it’s still going nuts one week into the launch!

 Now, I know most internet marketers are weary about sharing their websites and showing you actual top rankings, but I am going to show you one of my sites which is currently number one for a good volume “exact match” keyword with high profitability.

I have a free 48 minute video download for you where I go to Google and look up my keyword and show you my site which is ranked number one! Then I show you how YOU can do it too!

Please register for my Blogs Equal Money Newsletter and I will send it to you immediately!

In the “Link Your Way To The Top”  video I show you my actual dog blog which is ranking #1 on Google and I give you the full lowdown on what you need to do to get top rankings just like this any time you want! I show you the site and tell you what I did so you can do it too! It’s much easier than you may realize if you get a couple of things right!

I’m not afraid to do this because my site DESERVES to be number one and the way we get top rankings at Blogging Underground is not evil or something you’d be afraid to tell GRAMMA about! – inside joke – if you wouldn’t want to tell your Grandma how you did it – it can’t be something you’d be proud of!

I’d share this with Gramma for sure! No guilt!

So… I got to number one by creating a good site that serves the target keyword phrase and has a small amount of links pointing at it from some of the Blogging Undergound “announcement blogs”.

Nothing too complex. It was easy! Anyone can do this!

Is it a great site that should win awards? NO! But it serves the target keyword well and I am sure Google is more than happy to keep it at number one because people who click on my page linked on top of Google will be happy with the content they get. (continued – read more of this article…)