Internet Marketing and Better Backlinks - Different? Better?
Quick announcement: The testing is done and Blogging Underground kicks butt! It’s time to go wide and as such we have set the official product launch date for Blogging Underground to be Tuesday, April 26, 2011. (continued – read more of this article…)
I’m still getting lots of emails and articles sent to me about the well publicized “Google Alogorhytm Change” from a week agoo (Feb. 24, 2011) that is supposedly affecting and hurting some sites and webmasters – especially those who rely very heavily on article marketing to make a living.
1st off – let me say that you should NOT worry or be more concerned about this UPDATE than any OTHER update because the fact is Google is CONSTANTLY changing how it ranks sites and web pages – it happens regularly.
The main difference that I can see is that a few high profile “article sites” that are pretty darn big – maybe even TOO BIG – such as ezinearticles.com, buzzle, associated content, squidoo and hubpages in particlular – have been said to have a significant reduction in traffic from Google because THEIR rankings have dropped.
It may open up more slots for us and our high quality real content web pages!
Unless it is affecting you personally and you have seen TRAFFIC go down – keep in mind almost every time something GOES DOWN that something else will GO UP! So – do not stress out about this!
Is it affecting ME personally?
NO! I can’t say it is. I have seen ONE of my big money keywords DROP off the front page onto page 2 – but I have so many of them that ONE alone is nothing to worry about and may not be related to the changes.
Hardly anything at all has changed for me and my sites. I’m still doing very well!
Traffic numbers are the SAME overall.
Plus – this kind of stuff happens day to day so who is to say this is even related to the BIG CHANGE???
One of the things I teach people is that you need to diversify and not put all your apples in one basket.
If all you do to make a living is submitting your articles to ezinearticles, you might be in trouble! If you have your own sites that deliver value to the end user and you are NOT a one trick pony – you will be fine!
If you have more than one site or better yet several or many and you mix things up and deliver value to the user – you should not be impacted very much or even at all by the recent changes at Google.
If your sites offer real value with good site structure and no dirty tricks you should be fine – perhaps even better off as more slots are opening for you to rank in easier.
Google still wants good sites with value to rank on top. That’s exactly what we do – right? They just want a few sites in particular that offer LESS VALUE to rank on top LESS OFTEN!
I think that’s good!
So what are the changes that Google has made in ranking sites???
Who knows for sure. Also – it is NOT affecting ALL RANKINGS.
I have checked and I still have the number one position for my most important sites that I have been working hard to keep on top. No drastic or radical change there.
As far as I can tell Google has made a decison to devalue pages from certain kinds of sites – they happen to be some of the BIGGEST article sites – mainly ezinearticles.com as I hear them crying the loudest right now. (continued – read more of this article…)
If it aint broke – don’t fix it! Don’t do it!
Don’t change your blog or web site UNLESS it is an absolute mess and is totally utterly WORTHLESS!
OK – I just had to get these words of wisdom out there because I get many questions that ask me about FIXING sites based on what I cover in my training.
Hey! If you already have a site and it’s doing OK or maybe even just starting out – there is no reason to consider making any drastic changes based on my suggestions – such as site structure and my revolutionary “Pages NOT Posts” strategy.
I know Pages Not Posts is very compelling and it makes sense to structure a new site that way – but there is no need to run out and rebuild your OLD existing sites!
Be careful about “starting over” or “changing” your blog too much… Be careful deleting posts or pages or adding nofollow to archives, tag pages, categories etc. There is no need to do “no index” for parts of your site if you have a good functional web site that is getting indexed by Google!
The best way to make more money is by following the path of least resistance and focusing efforts on the things that bring the greatest amount of return.
Generally – fixing things or tweaking them is going to be less monumental than creating something new that is truly awesome!
So – consider that a lot of the things we do is “busy work”. It’s noodling. It’s working for works sake. It’s not always a great way to make more money.
I need to convey what my philosophy is and hopefully stop you from doing unnecessary work!
NEVER do work OVER again that you have already done UNLESS it is absolutely necessary.
You need to focus on doing things that will make you more money! Not do busy work to fix old stuff. I’m not saying NEVER fix old stuff – but that generally that is not the best way to make money!
OK – so let’s put this in perspective.
I know that the new “Pages NOT Posts” site strategy is connecting with a lot of people and a lot of you are excited about what it can do for you – BUT – I would be careful NOT to look backwards and want to apply it to your older sites 100%
It’s mainly for your new sites. Build sites from the ground up the best way you can!
Let me explain…
New sites – go for it! Do it! Pages not Posts makes sense!
Make your home page a static page – and put your best articles on PAGES (not posts) and then go announce your new pages in POSTS!
“Pages NOT Posts” works as a site structure and linking strategy and will get your new blog many more top rankings faster and easier than ever and you’ll be glad you did it!
Old sites – don’t do it!
Well – you CAN start using PAGES more on your old sites – add your best stuff to pages using your best content and then announcing them with POSTS in your blog.
Pages and posts work together – both are better – even on an old blog! But hey there is no need to change the site structure or blog structure on an older site – especially if it is working!
You have already done that work – do not do it again!
Don’t throw a monkey wrench in and change things if you already have many pages indexed. Just build on what you have and then improve future traffic by adding good pages to the existing site and announcing the pages with posts.
OK! I just wanted to make sure you understand PAGES not POSTS is not the ONLY way that works!
Putting your best content on pages and announcing them in posts are great ways to get more top rakings and traffic from your blog and smart to do with NEW sites – but there is no reason to do busy work and fix things by tearing apart old sites – time is better spent creating new stuff!
Free Training Videos! Get the free Blogs Equal Money PDF and Videos “Pages NOT Posts” – it’ll open up your eyes to a whole new way of using WordPress blogs to get traffic!